The shambolic state of luxury e-commerce is a trending topic of discussion in the West. In China? It's doing better than ever before. So I delved into what we could learn from China's infrastructure, Phillips innovative Dropshop retail strategy, and whether we need all the new personal shopping and styling start-ups...
Thank you to Claire Kent, Christine Miele and celebrity stylist #AmyHoldenBrown for sharing your insights.
?? ?Over the past year,?56 percent?of the mainland’s online luxury shoppers used JD.COM for their purchases.
?? E-tailer Tmall commands the largest market share in China, responsible for some 50.8 percent of all transactions on B2C platforms — consumers spend?seven minutes?a day on the platform, on average.
?? Sixty-percent of all #Dropshop buyers have been new to Phillips and the company has seen buying activity in 20 countries across four continents
?? Personalized experiences are at the core of today’s retail industry, but evidently, the way in which these services are being curated is failing to hit the mark — as demonstrated by the amount of start-ups that have not lasted.
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