Home Direct Marketing的动态

It’s inspiring to see the next generation embracing the blue-collar trades and proving that hard work never goes out of style. From roofing to plumbing, HVAC, and solar, the home improvement industry is thriving—and it’s clear that Gen Z isn’t afraid to get their hands dirty. ?? At Home Direct Marketing, they’ve discovered the secret sauce to success in this space: pairing traditional grit with innovative marketing strategies that drive results. ?? As a part of the Connection Holdings family, we’re proud to stand behind companies like HDM that help keep these essential industries strong. Together, we’re not just building homes; we’re building futures. ??? #BlueCollarPride #GenZBuilders #HomeImprovementSuccess #ConnectionHoldings #SecretSauce #leads #transfers #livecalls

The skilled trades are about to get a serious upgrade! Over the past two decades, we've seen a remarkable transformation in the image of the tradesperson—from a dated stereotype to tech-savvy professionals. Now, get ready for the next generation to take things to a whole new level. Gen Z is embracing blue-collar careers like plumbing and construction, using social media to showcase their work, challenge stereotypes, and attract new talent. This shift is driven by factors like good pay, job security, and a desire for tangible work. With innovative tools and technologies at their fingertips, the future of skilled labor is looking brighter than ever. The skilled trades are becoming "cool" again, defying traditional notions of career success. Exciting times ahead! Check out this article on The Wall Street Journal to learn more! #skilledtrades #bluecollarcool #workwithyourhandz #nextgeneration #innovation #genz #skilledrecruitmentforskilledtrades #recruiting

So, I know we have a lot of influencers in #aviation like Erika Armstrong Shaesta Waiz talking about becoming a #pilot. But what about the rest of the #careers. This article shows how young people are ellevating #bluecollar careers using #socialmedia and teaching young women about careers in male-dominating fields. It's not surprising videos like this are popular given the popularity of Dirty Jobs and This Old House. #aviation and #aerospace are always complaining how tough it is to interest youngsters in our careers. I'm sure they have videos talking about pilots and #aviationmaintenancetechnicians. But what about #flightdispatch #airtrafficcontrol, #manufacturing? I get that manufacturing may be tough owing to #security but we see #plumbing #welding #electricians in this article -- all of which are needed in our industry. "On TikTok, the hashtag?#bluecollar drew 500k posts in the first four months of this year, up 64% over the same period in 2023. Posts hashtagged #electrician increased 77% over the same time, with #constructionworker and #mechanic posting similar jumps, TikTok says. "Many posts tout the wages blue-collar workers can make. Pay for new hires in construction now outstrips pay for new hires in professional services like accounting, according to ADP data. Skilled-trade influencers say they’re also trying to combat decades of stereotypes in which practitioners were seen as grease monkeys or stuck in low-end careers. “We’ve made it more appealing. We have nice vehicles. We own homes, we are successful,” says?Matt Panella, 27, a carpenter who drives a Tesla “Kids aren’t going to job sites saying, hey, man, can you hire me? They’re getting to know it on social media, giving them the idea that this is a legit possibility,” says the elder Coffman. https://lnkd.in/eStPASCC

"On TikTok, the hashtag?#bluecollar drew 500k posts in the first four months of this year, up 64% over the same period in 2023. Posts hashtagged #electrician increased 77% over the same time, with #constructionworker and #mechanic posting similar jumps, TikTok says." When it works, social media can drive business, and even inspire new recruits. How does your company leverage social media to help with recruitment? #recruitment #skilledtrades #tradeschool #socialmedia

Life Lessons 101

Time for Friday's Employee Highlight: Alan Abramovitz Meet Alan Abramovitz, our very own MacGyver and Maintenance Specialist at Element Tempe. For the past 8 years, Alan has embodied our value of progress, constantly improving and enhancing everything he touches. One project Alan is particularly proud of is revamping our equipment cooling system. “The electric motors weren't secured properly, and the plumbing was old and inefficient,” he explains. Alan upgraded the pump voltage for better efficiency, added secondary filters for continuous operation during maintenance, and ensured everything was sturdy and “done right.” His improvements have significantly boosted our system's reliability and efficiency. Alan loves the trust and autonomy he gets at Element. “The company and the team trust me to do the job correctly without pressure to cut corners,” he says. This freedom allows him to bring out his best work, making tomorrow safer than today. He appreciates the tight-knit team culture at Element Tempe, where everyone looks out for each other. His passion for solving problems with his hands drives him. “Whatever I touch, I want to make it better,” he adds. Originally from California, Alan is a proud father of three daughters and two sons, two of whom are currently in college. Outside of work, he enjoys deep-sea fishing with his buddy Ron and tinkering with cars. Looking ahead, Alan is excited about Element’s growth and has big dreams of starting a hydraulics department. “The crew is doing great and will work their buns off to do it,” he says. Stay tuned for more stories highlighting the incredible team behind Element Tempe’s success. #InOurElement #VibrationTesting #ShockTesting #TeamSpotlight #EmployeeHighlight #ElementTempe #GoodVibrations

DIY Debris Removal vs. Hiring Pros: What's Your Best Bet? ????? DIY is budget-friendly and flexible, great for small tasks. Pros bring efficiency, safety, and expertise, perfect for bigger projects. Think about your budget, time, and the job's complexity before making a choice! #AAdebrisRemoval #BestPricing #GreatCommunication #AttentionToDetail #PetFriendlyService #ClientLove

Blowing. Up. Stereotypes. The reality of the construction trades hits social media strong to fuel the next generation growth. Gen Z's embrace of the construction trades is essential to the innovation needed for the industry. BuildwithIMPACT.com https://lnkd.in/gWHdtWbY

Do you have any questions about Power Towers and our products? Ask us anything! We’re here to share our advice on low-level access equipment and how you can optimise working at height. Leave us a comment below to start the conversation. #PowerTowers #accessequipment #AskPowerTowers #workatheight

Happy #WiredWednesday! ?? Let’s celebrate the vital role of wire in our industries. As we haul our materials, remember to build strong connections too. What’s a recent lesson you’ve learned? Share below! #Networking #ElectricalEngineering