HMP Collective的动态

?? How are you currently measuring the impact of your educational programs on HCPs? ?? We've integrated measurable learning into a client-supported omnichannel program, achieving insightful HCP-level data on changes in knowledge, beliefs, and attitudes. ?? Check out our latest Case Study for detailed insights: Learn More! ?? Is measurable learning something you'd find valuable? Let's schedule a time to explore how we can bring this level of precision and impact to your educational initiatives. #HMPGlobal #MedicalAffairs #MedAffairs #PharmaMarketing

A recent panel discussion on ‘Medical engagement and its place in Omnichannel. How to align the value of medical with the customer expectations’ caught my attention from the NEXT Pharma summit ‘24. Some interesting points discussed by all the experts, but wanted to highlight 2-3 points put forward by Maja Galic , Senior Director, Head of Global Medical Affairs Operations & Excellence that paints a very practical picture on the challenges and opportunities: -Clinicians demand high-quality, science-driven content tailored to their needs. The challenge lies in creating and reviewing this content quickly and efficiently. -And that we are far from those expectations majorly due to the fact that the foundational operational considerations must be in place before we could advance with omnichannel strategies to ensure seamless execution in the medical space -MSLs are probably the most crucial channel in omnichannel engagement as they are often the primary point of contact, providing critical scientific information and maintaining the human touch in medical affairs The discussions suggested that a strategic, integrated approach to omnichannel engagement in medical affairs, focusing on delivering valuable, clinician-centered content while leveraging both digital and traditional methods is the way to go. Here is the link to the complete session for anyone who wants to have a further look: https://lnkd.in/ekBhg53n

UCB's journey to omnichannel excellence! ?? Click here: https://lnkd.in/eNb_eN-d In our previous blog article we discussed the importance of a personalized and omnichannel approach for pharma & life sciences companies. It's all about tailoring every interaction to the individual needs of healthcare professionals and patients. ???? ???? This is why UCB transformed its approach to engage healthcare professionals by shifting from a traditional Salesforce model to a dynamic omnichannel strategy. Discover how we helped UCB with their omnichannel journey! More information about customer excellence in pharma & life sciences: https://lnkd.in/erBeQFaV #Pharma #LifeSciences #OmnichannelMarketing #Salesforce

No matter how many studies, ebooks, and research I read, the results seem to vary depending on who's conducting them. Some say HCP portals are not worth it, while others find them to be the core of omnichannel in pharma. But none are actually examining what's out there to determine where we stand and what's missing. My team and I are working on a comprehensive audit and in-depth analysis of 25 European HCP Portals. The goal is to discover the: ?? Optimal HCP portal structure ?? Best-performing HCP activation strategies ?? Best opportunities to stand out and keep HCP engaged I'm giving early exclusive access to those who pre-register. If you're interested, use this form: https://buff.ly/3UzlJB5

HIPAA regulations and keeping patient information secure are top priorities for healthcare providers! With Doceree, you can reach HCPs with HIPAA-compliant messaging within their EHR platform during critical moments of care. See how POC messaging can do wonders for your omnichannel marketing. Schedule a demo: ?https://bit.ly/3YiqUYQ

#omnichannel approaches aren't just for sales and marketing! It can help #medicalaffairs and #MSLs get a holistic view of their HCPs, their beliefs, and their level of knowledge. This can make the MSLs job easier! Here is a great download to help you think about how to approach gathering insights about omnichannel! https://lnkd.in/gZ_gdyqC

Navigating the digital-first world of market access? Our latest blog has you covered! Uttama Rath, PhD, SVP Medical and Megan Jones, COO break down: - Complex dynamics of engaging market access stakeholders - How omnichannel tactics elevate payer interactions - Strategies for improving healthcare outcomes through digital integration Don't miss this game-changing insight! ?? https://bit.ly/4br89WT #MarketAccess #DigitalHealth #OmnichannelStrategy

We're excited to share the second part of our insightful series on omnichannel engagement in market access, authored by our own Uttama Rath PhD, SVP Medical, and Megan Jones, COO. This edition delves into the complex dynamics of engaging market access stakeholders in today’s digital-first environment. Discover how our omnichannel tactics enhance payer interactions and healthcare outcomes through strategic digital integration. ?? Read the Blog: https://bit.ly/4br89WT #MarketAccess #DigitalHealth

In today's rapidly evolving healthcare landscape, the necessity for effective omnichannel strategies in life science companies has never been more crucial. This paper addresses the challenge of transitioning from low-context to high-context communication in digital and remote promotions, particularly relevant for inside sales teams and marketing professionals navigating complex customer interactions. Learn more here:?https://lnkd.in/eiFxm7Vm #SyneosHealth ft. Shigeto M.

My second paper at Syneos Health was published last week. It explores how we can diversify commercialization models in healthcare and transform a group into a learning operation team. #omnichannel #agile #learningops #engagementcenter #insidesales #eMR