HipHopGig的动态

???In the competitive music industry, PR can be the difference between fading out and rising up.?Jennifer Lewis’s latest article reveals how powerful PR strategies drive success for artists and companies alike, featuring real-world insights from her own career.???Check it out: https://lnkd.in/eQg6dnZW #PR #MusicIndustry #ExperientialMarketing

FOR IMMEDIATE RELEASE? Gigi Nevarez PR Partners with Morgan Matthews to Amplify Opportunities for Artists? Lawton, OK – November 29, 2024– Gigi Nevarez PR, a trusted leader in artist promotion and public relations, is excited to announce a groundbreaking partnership with acclaimed music producer Morgan Matthews. This collaboration introduces expanded services designed to help independent and emerging artists achieve greater visibility, maximize revenue, and take their careers to the next level. For years, Gigi Nevarez PR has provided artists with foundational services, including:? Professional Electronic Press Kits (EPKs)? Impactful Press Releases? Press Release Distribution? Press and Song Pitching With the expertise of Morgan Matthews, Gigi Nevarez PR now offers an even broader range of services to meet the demands of today’s fast-paced music industry, including:? Consultation for Producers and Artists?– Tailored strategies to navigate and succeed in the music business.? Publishing Administration?– Collect 100% of royalties owed, including streaming, social media, sync licensing, and unclaimed royalties.? Distribution?– Release music across all major platforms for global reach.? iTunes Charting?– Strategically place songs on iTunes charts to expand fan engagement.? Billboard Charting?– Break into the Billboard charts with targeted campaigns.? New York Times Square Billboard Advertisement?– Feature your brand in the iconic Times Square.? TikTok VIRAL Campaigns?– Drive virality and engagement on the world’s most dynamic platform.? Instagram Reel Campaigns?– Build brand awareness with captivating Instagram content.? Spotify Organic Promotion?– Gain authentic streams and visibility on Spotify.? Quarterly Reports?– Receive detailed analytics to track your progress. “At Gigi Nevarez PR, we believe in empowering artists with the tools and expertise to not only create but succeed,” said Gigi Nevarez, Founder of Gigi Nevarez PR. “With Morgan Matthews joining forces, we’re delivering innovative solutions that give artists a competitive edge.” This partnership solidifies Gigi Nevarez PR’s position as a one-stop resource for artists seeking customized, results-driven strategies in a competitive industry. About Gigi Nevarez PR? Founded by Gigi Nevarez, a seasoned PR and marketing professional with over two decades of experience, Gigi Nevarez PR specializes in empowering artists and brands to share their stories and achieve sustainable success.? ? For inquiries and more information, please contact:? Gigi Nevarez PR? [email protected]

On the blog, Meagan Poole takes us back to the recent MTV Video Music Awards and how they impacted artists and their PR strategies. "It’s not all about the awards themselves regarding PR benefits, though. In the weeks leading up to the VMAs, artists can use PR strategies to build anticipation. One of the most popular strategies is launching social media campaigns, where fans can watch teases of performances or behind-the-scenes content. Instagram and TikTok allow the nominated artists to engage with their audience through personalized messages, countdowns, and interactive polls encouraging engagement. This specific time frame leading up to the event allows fashion brands to partner up and expand their audience. When you consider the bigger moments like the red carpet and main performances, it’s fair to assume and believe that fashion brands would be eager to display their merchandise." Read the full article on the PR & Lattes website: https://lnkd.in/g5biB7iw #PRAndLattes #Blog #MTV #VMAs #PR #PublicRelations #Music #MusicPR

WPP partners with #UMG to create music and entertainment solutions for global brands. The new strategic partnership will enable WPP clients to connect with audiences around the world through music-focused campaigns built around data-driven insights. Stephan Pretorius | #MichaelNash #WPP #UMG #MusicMarketing #EntertainmentMarketing #BrandPartnerships

WPP & UMG Alliance To Unlock New Possibilities In Music & Marketing The partnership will also focus on responsibly exploring the potential of AI to enhance connections between brands and artists, fostering authentic cultural moments Read full story on: https://lnkd.in/g49_56QN Universal Music Group | Stephan Pretorius | Michael Nash Annurag Batra | Noor Fathima Warsia l Chetan Mehra

How a Strong PR Strategy Can Get You Noticed by Major Music Labels In the competitive world of music, every artist aspires to get signed by a major label. But with the overwhelming number of talented musicians vying for the same opportunity, how can you stand out in the eyes of the top labels? The selection process is rigorous, and labels are constantly looking for artists who not only have great music but also the right presence to make an impact. This is where PR comes in. Having a strong PR strategy can make a world of difference. When done right, PR can highlight your uniqueness and amplify your visibility. It puts you in the spotlight, helping you build relationships with key players in the industry and increasing your chances of getting noticed by those major labels. It’s not just about creating noise it's about creating the right kind of buzz, with meaningful features and media placements that make you irresistible to labels. PR also opens doors to getting featured in high-profile magazines such as Rolling Stone and VENT Magazine. These kinds of features go beyond boosting your credibility; they make you a familiar name to decision-makers in the music industry, helping you gain a reputation as an artist worth watching. And as you gain more exposure, your chances of getting signed to a major label increase dramatically. One more key aspect is your Google Knowledge Panel. Labels often do a background check on artists, and having a well-established Google Knowledge Panel showcasing your achievements, media mentions, and career highlights adds to your legitimacy. It shows that you’re more than just an artist with talent; you're someone with a recognized presence in the industry. This type of digital recognition can be crucial in convincing labels that you're ready for the next step in your career. #MusicPR #ArtistBranding #MusicIndustry #PRStrategy #GoogleKnowledgePanel #MediaExposure #RollingStone #VENTMagazine #LabelSigning Digital Geek Media

At Diverge, we work across many industries, but our heart is firmly rooted in music. We’ve built a powerhouse team of over 13 senior music industry execs who have lived through every challenge, twist, and seemingly impossible scenario—from artist development to digital innovation, commercial strategy, licensing, and more. The music industry is complex, siloed, and fiercely protective of its identity. But it’s precisely these challenges that make it so creative and dynamic. That’s where Diverge excels, transforming obstacles into opportunities and crafting solutions that push boundaries. Unlike big consultancies with cookie-cutter solutions, we bring deep domain knowledge and expertise to navigate the chaos, politics, and silos that define the music business. From major label execs to world-renowned creatives, our team has tackled complex problems for some of the biggest names in music. Whether you’re an artist looking to connect with fans, a label seeking innovation, or a streaming platform ready to evolve, we can help you turn ideas into game-changing realities. Our team doesn’t just know the industry—we’ve helped shape it. Raoul Chatterjee - Commercial Strategy | Licensing | Former SVP at Warner Music Group | Board of the OCC | Leadership roles at SoundCloud and 7digital Allan Zhang - Music Tech Innovation | Start-ups | Consumer Apps & Platforms | Former UMG Technologist Andy Davies - Product | Innovation | Start-ups | Leadership | Former VP at Universal Music Group | Founder of Sollos | Mentor Abbey Road REDD, Board of the EMI Archive Trust Linda Walker - Strategic Partnerships | Commercial Growth | Former SVP at WMG, Chair of the ERA Lisa Sullivan - B2B Marketing | PR & Campaigns | Meridian Audio Ltd Audio & MQA Labs Pete Downton - Digital Strategy | Commercial | AI | Tech | Innovation | FinTech | Former VP at WMG | Dep CEO at 7digital | Miquido | Nexbank | Swiftpay Rob Ryan - Creative Leadership | Branding & Design | Worked with MTV UK, Northern & Eastern Europe, UMG, Abbey Road, Canadian Country Music Association (CCMA), EMI Archive Trust Andy Carne - Art Direction | Grammy-Nominated | Visual Content for Artists like Foo Fighters & Imogen Heap Katrina Hobbs - User Acquisition | Digital Marketing |Disney and UMG | Expert in Consumer Behaviour Dion Singer - A&R | Artist Development | Former SVP WMG | Close ties with the creative community Carlotta De Ninni - Partnerships | Former CEO of The Creative Passport | GM of the Featured Artists Coalition Nina Hansdotter Usher - Digital Strategy | Start-ups| Founder of Spinnup (UMG) | Operations and Technology Innovation Ben Jones - Content Production | Storytelling | Former Virgin Radio, BBC, and Global Producer | Award-Winning Documentaries and Podcasts We’re open for new projects. Whether you’re launching a new product, breaking a new artist, or looking to redefine your digital strategy—get in touch, and let’s make it happen. #MusicIndustry #Innovation #MusicBusiness

Creative transformation organisation, WPP, and music behemoth, Universal Music Group, have entered into a partnership that is expected to offer client brands more advanced “audience engagement strategies leveraging the power of music”. Stephan Pretorius Michael Nash

Did WPP just become the leading music marketing agency? In a groundbreaking move, WPP, the world’s largest advertising holding group with a presence in over 100 countries and a client roster that includes some of the most influential global brands, has announced a strategic partnership with Universal Music Group (UMG), the world’s largest recorded music company. WPP, known for its unparalleled creative scale, data-driven insights, and innovative campaigns, has long been a powerhouse in shaping how brands communicate with consumers. With this partnership, WPP takes a bold step into the music industry, solidifying its ability to connect brands with audiences through the universal language of music. Here are the details of the partnership: ?? Brands now have opportunities to collaborate with UMG’s iconic artists and leverage its expansive music catalog to create culturally resonant campaigns. ?? By merging UMG’s global insights team with WPP’s creative expertise and extensive client network, the partnership will redefine how brands engage with audiences through data-backed music campaigns. ?? Together, WPP and UMG will responsibly explore AI to create authentic and innovative cultural moments. ?? The partnership builds on previous collaborations, including the award-winning “Coke Studio” and “Sprite Limelight,” which redefined brand storytelling through music. As Stephan Pretorius, CTO of WPP, puts it: “Music is becoming an even more powerful cultural force, and technology is rewriting how we experience it. This partnership allows us to shape the future of brand engagement.” With its global reach, unparalleled client relationships, and exclusive access to UMG’s artists and catalog, WPP is positioning itself as a leading force—and possibly the most influential player—in the world of music marketing. ?? How will this reshape the future of music marketing and brand partnerships? Let me know in your thoughts below ?? https://lnkd.in/e35nJW-F

Music is vital in creating successful content for creators, brands, and advertisers alike. Learn from our Global Brand Director, Robert Bullough, on how to effectively incorporate music into your marketing strategy ??