HighRewards AI的动态

Customer loyalty is the difference between a brand that thrives and a one-hit wonder. Experts suggest that 43% of consumers spend more time with brands that they are loyal to, which often results in more conversions and increased site engagement. As we step into a new era of online shopping, brands continue to compete to hook their customers and lead them to the checkout. However, many of these retailers forget about their consumers as soon as they leave the checkout. For brands looking to improve their customer loyalty in the retail sector here in Europe and abroad, don't worry. We've got you covered. Here are eight ways to improve your customer retention in 2024.

Tired of losing customers due to lengthy checkout processes? Say hello to one-click checkout—a game-changer for boosting conversions and customer satisfaction. Here’s why it’s a must-have: 1. Higher Conversion Rates: Simplify checkout to a single click and watch your conversion rates soar. Say goodbye to cart abandonment woes! 2. Efficient Checkout Flow: Streamline the buying journey with fewer form fields and faster transactions, ensuring a seamless experience for your customers. 3. Higher Mobile Purchases: Empower mobile shoppers with easy, quick purchases, reducing friction and increasing sales on mobile devices. 4. Builds Trust: Showcase professionalism and security with a smooth, trustworthy payment process, enhancing brand loyalty and credibility. 5. Better Customer Experience: Impress customers with a modern, hassle-free checkout that keeps them coming back for more. 6. Faster Purchases: Save time for customers and increase purchase completion rates with lightning-fast checkout steps. Ready to revolutionize your checkout experience? Partner with Checkout.com and Bolt for a best-in-class one-click checkout solution that's secure, efficient, and customer-centric. #Ecommerce #CheckoutExperience #OneClickCheckout

I enjoyed this article from Anders Mittag of Lobyco on the development of Customer Loyalty in Retail. -- Really well delivered insights and I couldn't agree more about loyalty programs paying for themselves, they are investments. Scalable, trackable and profitable communities that feed into your brand. Making what you offer (as a brand) resonate more. Thanks for sharing Anders. https://lnkd.in/eThTyySw

Global #ecommerce brands often face lost sales and unhappy customers due to poor international checkout experiences. Optimizing global websites to address issues like unexpected fees and limited payment options, can mean greater conversions and higher customer satisfaction. Dive into our latest article, below, to discover actionable tips on how to create a streamlined checkout experience for global customers ?? https://bit.ly/3y1ghP6 #merchantofrecord #crossbordergrowth #crossbordersales #onlinesales #customerexperience #checkoutexperience #ecommercecheckout #checkoutoptimization #digitalriver

Looking for an innovative way to retain customers, boost engagement, and stay ahead of your competition? ?? Here are how some brands are leverage customer loyalty programs to do just that: ?? Punch Card Loyalty Program App for Hagen Snipp developed a punch card loyalty mobile app where users earn punches by photographing receipts from purchases of participating products at any retailer. The app features six punch cards, each corresponding to one of the six brands in the program. Each punch card has its own currency. Once complete, it rewards the customer with a coupon for a free bag of pet food. ?? Loyalty Rewards Program for Reckitt Schiff introduced an engaging loyalty program across its related vitamin brands as part of its data acquisition and customer retention strategy. They sought a partner with a robust platform, appealing rewards, and the capability to handle complex integrations within the Reckitt Ecosystem. Schiff Rewards allows consumers to earn points for purchases made through any channel (in-store, online, and direct-to-consumer) and receive various digital rewards and product coupons. Additionally, consumers can earn points through non-purchase activities and achieve status tiers by completing different milestones, unlocking further benefits. ?? Loyalty Rewards Program for Paw Points A modern twist on traditional on-pack programs, Paw Points Rewards lets customers earn points on any cat product, including litter, food, and treats. Since its launch, the program has helped Paw Points: - Sign up more cat owners and drive purchase frequency - Understand the purchase mix and total spend of cat owners - Offer a seamless customer experience - Enhance earning and redemption options - Using Snipp's proprietary transaction processing technology, consumers can earn points on everyday cat purchases. They upload their qualifying purchase receipts or complete non-purchase activities to earn rewards. https://bit.ly/4doXwVi #CustomerLoyalty #BrandLoyalty #LoyaltyPrograms

Let’s talk about subscription models in e-commerce. Clearly e-commerce brands – and particularly DTC brands – love a subscription model. It’s recurring revenue – who wouldn’t love that? But in recent experience as a customer, I’ve experienced brands prioritize recurring revenue over ensuring a truly great customer experience. Case in point – one of my product subscriptions recently renewed as it has quarterly since I signed up about a year ago. This particular subscription ships 4 separate products each time, which means, it’s pretty unlikely all 4 products run out at the same pace. Instead, each quarterly, I’m left with a lot of unused product. And I would bet this is the same for most customers. So, when this subscription renewed last week, the first communication they sent was an email that says “You’ve been billed $165”, followed by another email that says “Your order has been shipped.” No heads up. No opportunity to pause. No opportunity to adjust your order. No opportunity to cancel. Just - “Hey, we charged you $165.” This could be an oversight, but if you’re operating a subscription service, understanding the sequence of communication should be your priority. And optimizing it for customer happiness should be your goal. Literally all they would need to do to make it a better customer experience is send a notification in advance of billing. Instead, this tells me this brand prioritizes revenue retention over ensuring a positive customer experience. If you’re an e-commerce operator and you value subscription as a core part of your revenue, but also value customer retention, then please, consider how you communicate with your customers. Don’t let your revenue goals erode customer satisfaction. Do better. #ecommerce #subscription #dtc

Are you ready to elevate your e-commerce experience and maximize customer satisfaction??How much can a frictionless return process transform your e-commerce business? In the fast-paced world of online shopping, the reality of receiving products that don’t quite meet expectations is an unavoidable challenge. This often results in a crucial moment of truth for both customers and retailers and it all comes down to the return process. It's here that the value of a seamless return policy becomes unmistakably clear. But just how significant is this value for e-commerce partners? Our recent collaboration with the Shiluv Research Institute brought forward the following interesting facts: ? We discovered that a stunning 69% of consumers reported that an efficient return process significantly influences their loyalty to an e-commerce platform while only 15% say it has little effect for them. With this in mind, we at Israel Post have developed an effortless return process designed to meet these exact needs: ? Initiate returns directly on the e-commerce platform, ensuring a straightforward start. ? Generate a return barcode for seamless tracking and transparency. ?Conveniently drop off packages at our numerous post offices or pickup centers. ? Experience swift processing through our central sorting center, optimizing efficiency. ? Benefit from logistical optimization, bundling returns over several days to benefit our partners. ? We offer convenient returns at hundreds of our drop-off points, branches, and agencies. From there, items are collected daily and sent to our national sorting center, and within a short time, they are on their way to their destination. ?Our partnership model provides e-commerce platforms with unparalleled advantages, including vast geographic reach, guaranteed access to convenient return points nationwide, and a significant boost in customer accessibility and satisfaction. How crucial do you consider an effortless return process in maintaining customer loyalty and satisfaction?? Share your insights with us.

Everything you know about checkout is wrong. ? Ecommerce brands spend all their time on the add-to-cart and checkout journey. All so you can retarget the customer until they give up and buy. ?? The strategy is to harass people until they submit. ?? 1. The Real Reason Behind Abandoned Carts? ?? The dirty truth is that they were going to buy and got turned off by shipping costs. Most customers abandon their carts because: ? Hidden shipping fees ? Last-minute surprises ? Lack of transparency You funnelled them to the checkout and act shocked when they didn’t convert. 2. The Power of Transparency ?? The solution to this is simple. If you have a flat shipping fee, mention it on the product page. BIG FONT PLEASE. Transparency builds trust. Trust leads to: ? Higher conversion rates ? Lower cart abandonment ? Happier customers 3. Use Shipping Calculators ?? Some brands need a postal code to get shipping rates. Put a shipping calculator on the product page! A shipping calculator helps by: ? Providing instant cost estimates ? Reducing friction ? Increasing purchase confidence 4. Easy to Implement, Zero Cost ?? One piece of text can drop your abandonment rate. It’s so easy to test and costs zero upfront. Simple changes can lead to: ? Significant improvements ? Better customer experience ? More sales 5. Take Action Now ??♂? Don't wait. Make these changes today: ? Display shipping costs early ? Use a shipping calculator ? Be transparent Your checkout process will thank you.

Customer Experience Insights - Returns are often the Overlooked Driver of Customer Loyalty With the holiday shopping season in full swing, one thing is clear – retailers can no longer afford to overlook the importance of their returns policy. Research shows that 75% of Australian consumers check a retailer’s returns policy before making a purchase, and 41% have stopped shopping with a retailer after a poor returns experience. Australia’s Online CX Index, powered by Inside Retail, highlights how leading brands like Bed Threads, The Iconic, and Oroton are getting it right. They’re setting the standard for a better returns experience: 1?? Fast Refunds: Bed Threads leads with an average refund time of just 1.2 days, setting a benchmark for the homewares sector. Oroton’s process is praised for timely updates and quick refund processing, often just hours after customers receive notification. 2?? Clear, Transparent Policies: Clarity from the outset builds customer confidence. Bed Threads ensures customers know exactly what to expect, reducing friction and support inquiries. 3?? Hassle-Free Packaging & Portals: The use of reusable packaging with sealing strips (like at Bed Threads and The Iconic) makes it easy for customers to repackage items. Intuitive returns portals requiring minimal details further simplify the process. 4?? Free, Flexible Returns: Offering prepaid shipping labels or free returns, as seen with The Iconic and Oroton, is a clear customer win that sets them apart from competitors. Why does this matter? The final touchpoint in the customer journey can make or break loyalty. A poor returns experience can be the last thing customers remember before switching to another brand. Worse still, customers are more likely to share bad experiences than good ones, amplifying the impact. What Can Retailers Do? ? Prioritize Clarity: Ensure returns policies are simple and transparent. ? Speed Matters: Offer faster refunds to strengthen trust. ? Offer Choice: Provide prepaid labels, multiple drop-off points, or in-store return options. ? Reduce Friction: Simplify the process to minimize customer effort. As we approach peak shopping season, now’s the time for online retailers to audit your returns experience, check in with your customers and listen to feedback. #insightled

In this week's case study, I'm bringing a story of Planeta Huerto's migration to Sylius that BitBag delivered. Some of the key objectives of this project were: ?? Migration of the product and client databases to Sylius for a seamless transition ?? Implementation of a versatile gift card system and dynamic product bundling feature to enhance customer engagement ?? Customization of the Pimcore system to meet specific business requirements and workflows And that's not even half of them. Check out the full case study on our blog below ??