After Working With 200+ Businesses Generating $20K–$50K/Month, Here Are 5 Signs Your Offer Is Too Broad to Attract Premium Clients Ever feel like your offer just isn’t landing with the right clients? You’re not alone. After working with 200+ businesses, I’ve found that most offers fail because they’re too broad. Here’s how to tell if your offer is repelling high-value clients—and how to fix it: 1. Your Offer Tries to Please Everyone If your offer sounds like it could work for anyone, it resonates with no one. Fix: Get specific about who you serve and the problem you solve. Example: Instead of “We help businesses grow,” try, “We help B2B SaaS founders double their leads in 90 days.” 2. Your Clients Don’t See Themselves in Your Messaging If your audience can’t immediately recognize their challenges in your offer, they’ll scroll past it. Fix: Speak directly to their pain points. Use phrases like, “Tired of [specific frustration]?” 3. You’re Selling Features, Not Outcomes Clients don’t care about the what—they care about the result. Fix: Focus your messaging on outcomes. Instead of “Our software automates tasks,” say, “Save 10+ hours a week by automating repetitive tasks.” 4. You Compete on Price, Not Value Broad offers attract clients who shop for the cheapest option. High-value clients look for ROI. Fix: Highlight the value you deliver. Example: “Add $10K+ in revenue in 30 days” is far more compelling than “Affordable marketing services.” 5. Your Offer Doesn’t Solve a Specific Problem General solutions don’t stand out in a crowded market. Fix: Address one clear, high-value problem your audience desperately wants solved. Broad offers don’t attract premium clients. Clear, specific offers do. When you refine your offer to solve a specific problem for a specific audience, you’ll: Close deals faster. Attract higher-paying clients. Scale your business without wasting time on the wrong prospects. Wondering if your offer is too broad? Book a free consultation call, and I’ll help you refine it to attract the premium clients your business deserves. No pitch. Just actionable advice to help you fix what’s not working. Your next high-value client is waiting—let’s make sure your offer brings them in.
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After Working With 200+ Businesses Generating $20K–$50K/Month, Here Are 5 Signs Your Offer Is Too Broad to Attract Premium Clients Ever feel like your offer just isn’t landing with the right clients? You’re not alone. After working with 200+ businesses, I’ve found that most offers fail because they’re too broad. Here’s how to tell if your offer is repelling high-value clients—and how to fix it: 1. Your Offer Tries to Please Everyone If your offer sounds like it could work for anyone, it resonates with no one. Fix: Get specific about who you serve and the problem you solve. Example: Instead of “We help businesses grow,” try, “We help B2B SaaS founders double their leads in 90 days.” 2. Your Clients Don’t See Themselves in Your Messaging If your audience can’t immediately recognize their challenges in your offer, they’ll scroll past it. Fix: Speak directly to their pain points. Use phrases like, “Tired of [specific frustration]?” 3. You’re Selling Features, Not Outcomes Clients don’t care about the what—they care about the result. Fix: Focus your messaging on outcomes. Instead of “Our software automates tasks,” say, “Save 10+ hours a week by automating repetitive tasks.” 4. You Compete on Price, Not Value Broad offers attract clients who shop for the cheapest option. High-value clients look for ROI. Fix: Highlight the value you deliver. Example: “Add $10K+ in revenue in 30 days” is far more compelling than “Affordable marketing services.” 5. Your Offer Doesn’t Solve a Specific Problem General solutions don’t stand out in a crowded market. Fix: Address one clear, high-value problem your audience desperately wants solved. Broad offers don’t attract premium clients. Clear, specific offers do. When you refine your offer to solve a specific problem for a specific audience, you’ll: Close deals faster. Attract higher-paying clients. Scale your business without wasting time on the wrong prospects. Wondering if your offer is too broad? Book a free consultation call, and I’ll help you refine it to attract the premium clients your business deserves. No pitch. Just actionable advice to help you fix what’s not working. Your next high-value client is waiting—let’s make sure your offer brings them in.
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What is your company's ability to generate leads and sales? >>> Our customer acquisition is driven mostly by launches and one-off promotions. >>> We have more customers and leads than we can handle! Sales aren't our problem, it's fulfilling the sales we're making. >>> We have the systems in place to generate a consistent, predictable, and growing flow of new leads and customers every month. Or is it something else? Take the quiz to learn more about how to improve your go-to-market strategy and grow your business. https://lnkd.in/gaqvQjPw #fractionalexecutive #fractionalcmo #strategy #marketingstrategy #gotomarket #businessgrowth #scalingup #scaleyourbusiness #revops #results #resultsdriven #investinwomen #businessadvice #businessinvestment #expandyourbusiness #expandyourbrand #gotomarketstrategy #marketingoperations #marketingops #priorities #prioritymanagement #leadgeneration #leadgenerationstrategy #salesenablement #salesandmarketing
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I spoke with a small business owner this week with FEAR in his heart. He was struggling to understand why 2025 has been such a rough start. Their biggest challenge??Predictable Sales. By 2025, small businesses are expected to face even greater pressure to deliver consistent, scalable revenue. If you’re a small business owner, this might sound familiar: Was 2024 a year of inconsistent revenue for you? Has that challenge now spilled over into 2025? ???You’re not alone. Here’s the reality: 82% of small businesses fail due to cash flow problems, and inconsistent sales are often the root cause.?(Source: U.S. Bank, 2023) Without a repeatable sales process, scaling is nearly impossible, and your company's survival is at risk. If you are an SMB owner, how do you crush this reality? ???You should build a?repeatable sales process?that works. Here’s how: 1.?Define your ICP:?Identify your most profitable customers. Focus on their pain points, not just demographics. 2.?Implement CRM:?Centralize lead tracking, follow-ups, and conversions. Tools like HubSpot or Zoho CRM are affordable and effective. 3.?Automate outreach:?Use tools like Mailchimp or Apollo.io to nurture leads consistently. Personalization at scale is key. ???Start today with the following 3 strategies: ·????????Analyze your top 3 customers. ·????????What made them buy? ·????????Replicate that process for new prospects. The stakes are high, but the opportunity is real. What’s your biggest sales challenge? Share below, and let’s brainstorm solutions together. ?? Like if this resonates. ?? Comment with your thoughts. ?? Repost to help others in your network who may be struggling. Follow me Curtis Luke, DBA, MPA for more weekly entrepreneurial insights and actionable strategies.
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What is your company's ability to generate leads and sales? >>> Our customer acquisition is driven mostly by launches and one-off promotions. >>> We have more customers and leads than we can handle! Sales aren't our problem, it's fulfilling the sales we're making. >>> We have the systems in place to generate a consistent, predictable, and growing flow of new leads and customers every month. Or is it something else? Take the quiz to learn more about how to improve your go-to-market strategy and grow your business. https://lnkd.in/gWZcGCvV #fractionalexecutive #fractionalcmo #strategy #marketingstrategy #gotomarket #businessgrowth #scalingup #scaleyourbusiness #revops #results #resultsdriven #investinwomen #businessadvice #businessinvestment #expandyourbusiness #expandyourbrand #gotomarketstrategy #marketingoperations #marketingops #priorities #prioritymanagement #leadgeneration #leadgenerationstrategy #salesenablement #salesandmarketing
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When it comes to running a small business, every penny counts. That's why, in this article, we're #showcasing the best #RocketReach alternatives for small businesses that won't break the bank. These tools provide comparable features to #RocketReach without the hefty price tag, making them perfect for small businesses looking to optimize their sales and marketing efforts. From automated lead generation to affordable pricing plans, these tools will help you achieve your business goals while staying within your budget. https://bit.ly/3SDrMU9 #RocketReachAlternatives, #SmallBusinessTools, #SalesAutomation, #LeadGeneration, #CompetitiveEdge, #CostEffectiveSolutions, #2023BestTools, #SalesOptimization, #SmallBusinessGrowth, #BusinessAutomation,
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[8:00 Video - 11:00 Read] Strategies to help redeploy your workforce, lower your costs and increase your exposure to new business. But it won't happen overnight. #b2bsales #b2bnewbusiness #digitalselling #b2bgrowth #B2BSaaS #DigitalTransformation #SalesStrategy #b2bLiveStreaming #SaaSMarketing #BusinessGrowth #TechInnovation #LeadGeneration #RevenueGrowth #MarketingAutomation #CustomerEngagement #SalesOptimisation #SaaSSolutions #TechLeaders #SaaSSales #b2bvideo
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When it comes to growing business we find two key problems that get in the way of success. so what are some steps that can be implemented to see better results and what tools can be use to fast track? Problem one: Poor and ineffective communication to desired target market?? Why?: Attracting new business is key for growth, needs no explanation. Expressing your brand and marketing communication correctly makes the difference from okay to epic Step 1: Do market research, create your brand positioning and identity, build your customer avatar, analyse the customer buying psychology. Use tools such as perplexity.ai, chatGPT, exa.ai for research Step 2: Build out all case study material, create a sales deck, VSL, re-address your market offering and rejig website copy. Use tools such as Canva, Gamma, blaze.ai, Notion and Hemingway for design decks and copy Step 3: Re-organise current database / leads, prospect new leads for an acquisition system using step 1 and 2 as system resources. Use LinkedIn Sales nav, Apollo.ai and Instantly.ai?for prospecting and cold outbound -- Problem Two: Lack of sales structure and ability to turn conversations into signed agreements Why? If you can't close deals how do you help yourself and the client… building a high performing sales machine can iron out bottle necks, and ensure the ship never sinks. Step 1: Set up all necessary tracking for business performance metrics that affect growth Use simple spreadsheets or CRM analytics such as Hubspot, Keap, Gohighlevel ect .... Step 2: Implement targeted sales strategies for improved conversions and metrics Use Gong or Zoom to asses metrics and individual performance?to create corresponding strategies Step 3: Standardise sales procedures based on business performance goals to reflect team output Use Google Drive for storage and Fluency for documentation {Also, do you have any great tools to help out? list them down below} ? See you soon my friend
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Looking to take your revenue to the next level? ?? Here are three simple but powerful tips to help you grow your business sustainably: 1?? Know Your Best Customers Not all customers are created equal! Focus on your most profitable and loyal ones. Use tools like CRM software to analyze their behavior and tailor your offers to meet their needs. It’s easier to sell more to happy customers than to find new ones! 2?? Upsell and Cross-Sell Strategically Ever offered fries with a burger? That’s cross-selling! Encourage your customers to add complementary products or upgrade their purchases. Just make sure your suggestions genuinely add value—it’s a win-win. 3?? Tweak Your Sales Funnel Small improvements can lead to BIG results. Are people dropping off at the checkout? Simplify the process. Are leads not converting? Refine your follow-ups. Test, tweak, and repeat until your funnel flows like a dream. ?? Pro Tip: Start with ONE strategy that resonates most with your business and track the results. Consistent small wins add up to major growth over time! What’s your favorite revenue-boosting strategy? Drop it in the comments—I’d love to hear from you! ?? #RevenueGrowth #SalesStrategy #BusinessTips #GrowthMindset
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Want to 5X your revenue in 60 days? Here’s how we did it for one agency. One of my clients was stuck at $500k per month, overwhelmed with operational inconsistency, minimal systems, and no technology infrastructure. Within just 6 months of working together, we took their revenue from $500k to $1M+—all by systemizing their business operations and implementing a major tech overhaul. Here’s how we achieved it: 1.) Onboarding Optimization: We overhauled the client onboarding process, reducing manual steps by 40% and cutting the average time to onboard new clients by 60%. This efficiency allowed the team to onboard more clients without compromising quality, directly contributing to revenue growth. 2.) Automated Follow-Up: We implemented a series of automated follow-up sequences, boosting engagement rates by 35%. This system ensured that no potential client was overlooked, significantly increasing conversion rates from warm leads. 3.) Upsell Strategy: By creating a tailored upsell offer based on client needs, we increased client lifetime value by 20%. This strategy not only maximized revenue from existing clients but also reduced the need for new client acquisition to hit revenue targets. 4.) Sales Funnel Automation: We built an end-to-end automated sales funnel that streamlined lead generation, qualification, and follow-up. This automation reduced the manual labor involved by 50%, allowing the business owner to focus on scaling and strategic decisions, while the system worked to continuously bring in qualified leads. 5.) Tech Infrastructure Overhaul: We migrated their entire course and coaching platform from Kajabi to Circle, a more robust and community-driven platform. This move not only enhanced the user experience for clients but also streamlined backend operations, reducing platform costs by 25% while improving engagement and retention in their client community. The combination of these improvements not only drove operational efficiency but also laid the foundation for sustainable, scalable growth. The result? A 2X increase in monthly revenue without burning out or hiring extra staff. Would you like to see similar results in your business?
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Inbound-only businesses will die in 2025. This sounds like a generalisation. But it’s not. Here’s why: 1. Inbound-only businesses aren’t real businesses. They’re passive. You’re sitting back, hoping the market comes to you. But markets change. Demand slows. If your entire strategy is waiting to be found, what happens when people stop looking? 2. Inbound-only kills predictable pipeline. Inbound is inconsistent. It’s out of your control. Algorithms shift. Buyer behavior evolves. Without outbound to create demand, you’re literally gambling with your revenue each quarter. 2025 is the year of sales velocity and predictability. If you can’t: 1. Know where and when your next deals are coming from 2. Turn leads into revenue faster You will fall behind. The data backs it up: ? Companies with inbound and outbound strategies are 47% more likely to hit their revenue targets (Source: Forrester). ? Outbound drives 62% of B2B revenue, while inbound delivers just 38% (Source: HubSpot). Inbound might give you leads. Outbound gives you control. 2025 will reward businesses that: ? Build demand, not just capture it. ? ?Focus on speed and consistency. ? ?Own their pipeline. The question isn’t if inbound-only businesses will fail. It’s how soon. Where do you stand on this? Let me know below!
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