High Country News的动态

Actioning media trends As it does every year, the Reuters Institute for the Study of Journalism has published its 2025 trends and predictions for journalism, media and technology (https://lnkd.in/eGWQhuK7), based on a survey of 326 media executives around the globe. Lots of interesting stuff, as you might imagine, and a surprisingly optimistic view of what 2025 might bring. I like this mood, it's not what you usually find when you talk to people out there. After reading the report, the obvious question is: now what? While I don't have a formula to deal with all 9 trends, there are two key actions that any media leader could take that would help them deal with several of these trends, namely platform uncertainty, product innovation, influencers and news fatigue. Here they are: 1) Understand the needs of your audience - and potential audience - and the value you bring to them. This could be one of the user needs models available, your own model, or at least a one-off research project. 2) Identify what is distinctive about your organisation that gives you a competitive advantage or an exclusive positioning. It could be localism, a specific expertise your audience identifies with you, your investigative journalism, the use of a minority language, your tone, the profile of your talent, the community you build around your product, the prestige people find in reading/supporting you... and connect all that with their needs! In fact, this is a good audit in any case: do you understand what audiences find unique about you? I don't want to oversimplify, this won't solve all your doubts, but if done well, it should give you some very valuable insights to help you navigate these uncertain times. #journalism #trends #strategy Credits: image by?Stefan V?geli?from?Pixabay.

It's no surprise that audiences are primarily getting their news on social platforms. But what I didn't know is that 77% of 'news influencers' in the US don't have a background in journalism at all. In our first newsletter of 2025, Shuchita Jha explores what the consequences of this could be — the good and the bad. And what journalists can learn from this trend.

?? TikTok Journalism ?? Journalism isn’t dying – it’s evolving! With printed papers and traditional broadcasts fading, vertical video has taken the spotlight, reshaping how we consume news. In fact, mentions of TikTok as a news source skyrocketed by 207% since 2020. Our latest report delves into this seismic shift, tracking the rise of TikTok journalism, key influencers, and how these platforms are now driving critical conversations. Feel free to get in contact if you would like a copy of this report! #tiktok #journalism #pr

Traditional media is losing ground. The biggest competition in 2025? Influencers, solo journalists, and new media startups. I shared my take on the future of journalism for?Journalism.co.uk in their new year predictions: ?????Legacy media struggles to keep up: TikTok creators, Substack newsletters, and YouTube channels are where audiences are flocking, especially under-30s. Nearly?40% now get their news from influencers, whether they’re journalists or not. ?????The rise of entrepreneurial journalism: With shrinking newsrooms and more layoffs ahead, journalists are going independent. Platforms like Substack, YouTube, and TikTok allow bold, authentic reporting that grabs attention. But going solo means wearing every hat: editor, marketer, and salesperson. ?????Decentralised media is bold but unpredictable: News content is getting more engaging, but also more radical and shaped by algorithms. The challenge? Standing out with innovation, creativity, and trustworthiness. 2025 will belong to those who embrace the shift: creators, independents, and media disruptors who build direct connections with their audiences. Soooooo..... If you can’t beat them, join them ?? Read my full thoughts on?Journalism.co.uk: https://lnkd.in/ecQFSMzV Thank you Jacob Granger and Marcela Kunova for including me, and great to be in the company of Ariel Zirulnick, Jonathan Paterson, Erika Marzano and Emma Rowley.

The Reuters Institute for the Study of Journalism Digital News Report 2024 is out! The most comprehensive report on news consumption worldwide. This year's report reveals new findings about the consumption of online news globally. It is based on a YouGov survey of more than 95,000 people in 47 countries representing half of the world's population. Get the full report: https://lnkd.in/dsFtKZHy

The rise of BlueSky as a potential platform for news publishers offers an intriguing alternative to traditional social media channels. As publishers explore new ways to connect with audiences outside of algorithms, BlueSky’s decentralized approach could reshape how news is delivered and consumed. This shift could give media organizations more control over content distribution and audience engagement. A fascinating development to watch in the social media landscape! #SocialMedia #NewsPublishing #BlueSky #DigitalTransformation https://lnkd.in/efZmuZVV

You know me, I’m all about supporting content creators, but my side eye is strong with this one... ?? After the White House’s Creator Economy Summit last year, I saw this coming—I even wrote about it. Now, welcoming influencers, podcasters, and creators into the press room isn’t surprising. It’s historic and timely, but it could also lead to chaos in journalism and media coverage. The real test? Execution. How will they choose these voices? Will it be those who amplify certain narratives, or will they include voices that challenge and hold leaders accountable? If recent trends from the Trump administration are any sign, I worry this could mean more distractions, less transparency, and harm to the public’s access to vital information. Journalism—whether traditional, digital or social —must be protected. Let journalists do their job. What do you think? PS. Creators and the press were separated during last year’s summit, and I do remember Biden opening up the floor to questions—as long as we didn’t ask about foreign policy. Also, most creators invited seemed to be Democrats or in support of the Biden administration at the time, although I don’t have actual evidence of that. https://lnkd.in/g5R8buPA #PressRoom #CreatorEconomy #Journalism

Another media milestone, per Karoline Leavitt's first #WhiteHouse press briefing: a "new media" seat near her podium. As a veteran of #legacymedia, I clearly recall the days of bloggers struggling for credibility. As front-line editors, we quickly evolved from scrolling just the incoming wires (AP, Gannett, KRT) to keeping an eye on the nascent websites of legacy media outlets. Meanwhile, emerging digital technology allowed us to provide portable media tools to mobile/citizen journalists. Over the past 25 years, the democratization of content creation and the proliferation of content creators and unique voices has been a blessing and a curse. Being that journalism is as much mindset of integrity, ethics and objectivity as it is an academic credential, kudos to Ms. Leavitt for this outreach. I fully embrace legacy media brands sitting alongside influencers and creators of every stripe.

New on influencers + local news. ???? “Collaborations between influencers and media can be mutually beneficial, and we believe that the communities they together serve also benefit.” Samantha Ragland and I kicked off a cohort this fall of six excellent local and community-based media exploring this work. It’s part of an American Press Institute program with the Knight Election Hub. Here, we write on why all sides stand to gain from such work. We also share questions we have, such as: ? How does skepticism toward influencer and media collaborations resemble early skepticism toward the greater collaborative journalism movement? What can we learn by studying the parallels and the differences? ?What is the difference between content creators and creator journalism, and how might that difference inform these partnerships and further diversify the local news ecosystem? ?What are the community payoffs that we can measure, especially as they relate to increases in social capital, human capital, social cohesion or even depolarization? And a question to you: What are we missing?

paid journalists and professionals working for big media groups may run their media platforms to promote the interests of their employers, the search results highlight the growing trend of individual creators and decentralized platforms that challenge the dominance of traditional media outlets.?These platforms offer opportunities for journalists and content creators to have more control over their content, data, and engagement with their audience, which may not always align with the interests of big media groups. #paid journalists