HiEnd Accents的动态

This one's for all the Moms ?? ? It's Monday! And that means it’s time for another edition of #IconicAdsMonday, where I share an example of stellar #advertising and my appreciation for the art of #marketing.?? In honor of #WomensMonth, all of the campaigns I focus on this month will be ads targeting women and/or created as a means to elevate topics around equity for girls and women. So let's start with the first one! Name: "Performance Review" Brand: Chicco Armenia, V.K. International, LLC Agency: MullenLowe U.S. Year: 2016 Why I love it: It was immediately relatable. I could see so many of my friends and family members in this - in fact it felt like the conversations I've had with many of them. The way it drew me in felt authentic, and not overtly pushy by the brand. And yes, I cried. ?? What did you think of the ad? Did you cry too? ?? Let me know in the comments below ?? #Chicco #Marketing #Advertising #MaternityLeave #Ads #GreatAds #MarketingCampaign #Advertisements #Brand #BrandAwareness #Commercial #AdForum

How do you drive innovation? Get great people together to discuss breaking boundaries Some of my favourie soundbites from today's round table: ?? Impressions don't mean the number of people you've impressed, we need to change measurement standards ??Brands need to take more time to consider the authentic customer experience if they want to be attactive to people who don't currently find them attractive ??We need to help our teams have fun wih brand again, give them the permission to fail and the guardrails to test and learn ??Earned media has power, we need to be clearer about what this looks like and be bold in our expectations Thank you to everyone who came and contributed- and thank you to Lisa Hale for sharing the Specsavers journey! Looking forward to going through my (copious) notes and sharing some reflections on this Fleur Wylie Lloyds Banking Group Caroline Sigley National Trust Raina Lazarova David Child Thomas Cook Group plc Natalie Jay Gousto Lorna O'Neill Ellie Harries Screwfix Candice Couillard Mary Harding Lauren Morris Cafédirect Group Dorothée Gomez Eurostar Dan Stainsby markettiers Laura Perry #attention #attentionmarketing #industryleaders #powerofearned

?? Am I the only one who hasn’t seen a shift in their business model? It’s still a heavy promotional brand, and if that’s the path to turnaround, I’m even more confused. Gap’s reliance on discounts seems to clash with any attempt to regain long-term brand equity. Historically, brands that over-leverage promotions often condition customers to expect lower prices, making it harder to charge premium rates later. What we’re seeing across the retail landscape is a shift towards experiential shopping, localized inventory, and direct-to-consumer channels. Yet, Gap seems to remain stagnant in its approach. If the turnaround strategy is based on volume-driven promotions, how sustainable is that in a retail environment where consumer expectations are evolving so rapidly? I’d be interested to hear if anyone has seen signs of deeper operational or strategic changes that could support long-term growth. #RetailTrends #BrandStrategy #FashionRetail #ConsumerBehavior #RetailInnovation #BusinessStrategy #GapTurnaround #RetailMarketing #DirectToConsumer #BrandEquity

Let's celebrate our wins! ?? When was the last time you told yourself, "Excellent job"? As Louise Hay would say, "I did the best I could with the information I had at the time." Share your achievements in the comments below. ?? What lessons have you learned? How have you grown to know you’re on the right track? Your success story could inspire someone to take that next big step! Never give up on yourself or your dream. https://MyHairSource.com is here to help answer your questions, from creating more income to spending more time with family. What's the process? How do you learn it? And most importantly, how do you execute systematically while staying in peace and harmony in life and at the salon or barbershop. Https://My hairsource.com, brings opportunities and support. Decide that everything is going your way. Let's say that together: EVERYTHING IS GOING MY WAY. Yes!!! #SuccessStories #AchievementUnlocked #Inspiration Inspired by Madam CJ Walker’s commitment, I strive to elevate others in the beauty industry.

Flames of success, flavors of joy! Celebrating big wins and great moments with the team at Barbeque Nation. Cheers to triumph, togetherness, and the taste of victory! #success #TeamSuccess #celebration #TeamCelebration #hardwork #teamwork

?? Exciting Partnership?? ??? Loyalty is for any business! At SQUID, we're thrilled to showcase our latest collaboration, between the fantastic LS Hair Westport and our team. Kiera Maloney has been spearheading remarkable efforts with LS Hair, showcasing how SQUID can seamlessly integrate into the hair industry. ??Within just 30 days, LS Hair has seen remarkable user uptake, with nearly 500 stamps collected! This case study stands as a testament to the fact that loyalty can thrive in any business environment. Traditionally, loyalty schemes faced challenges such as low engagement due to long sign-up processes or the inconvenience of paper cards. ??But with SQUID, these issues are a thing of the past. An impressive 92% of customers who collect their first stamp go on to collect a second, ensuring a more loyal customer base for the business. ????♀?As we continue to expand across Ireland and the UK, we're eager to partner with more hairdressers and salons. ???Your input is invaluable to us! Are there any hairdressers or barbers you believe would benefit from using SQUID? Let us know in the comments below! #loyaltyprogram #customerretention #collaboration #SQUID

It was truly a privilege to moderate such an special AAPI C-Suite event. A million heartfelt thank yous to Nikita Malhotra, David Angelo, and Jenn Wong for your precious time and brave honesty. The conversations we had were truly inspiring, giving many of us the stories we needed to hear to better understand our career path forward. And my deepest appreciation to Bernice Chao ?, Christina Lu, Meghna Kothari, Leisha Bereson, Genie Lara, Lawrence H., and Andrew Gelbart for all your Asians In Advertising leadership, support, and behind the scenes magic to help bring this virtual event to life. This community is truly a dream come true for Asians trying to break barriers. With so many great gems shared during our panel discussion, the lessons that deeply resonated with me: ?? There is no “one right” path, only the path that feels right to you. Listen to yourself – what really matters to you, what excites you and gives you energy, what motivates you to keep going. Only then can your exceptional gifts and talents take you farther than what you thought was possible. ?? Own who you are and let that shine. We are who raised us, how we grew up, and our what has happened to us. But we are also everything we set our mind to. Mindset matters. We can practice authentic leadership every day in our personal and professional life by embracing our roots and origin stories and giving others permission to do the same. ?? Be in the relationship and apprenticeship business. Don't let perfection and fear, be your enemy of progress. Your success isn't just about what you know—it's about who you know and how you grow. We thrive on connections, and these connections often open doors to new opportunities. Whether you're just starting out or aiming for the C-Suite, focus on building genuine relationships and seeking mentors who can guide your journey. Every great career is built on the foundation of strong self-awareness, authentic leadership, meaningful connections. As my dad would always write in my birthday cards growing up "Shoot for the moon. Even if you miss, you'll fall among the stars." #CareerGrowth #Networking #Mentorship #AsianLeadership

Such an informative panel and Felix P. Nater. CSC you're insight on the value of communication was spot on.

For me as a team leader, success is when my team members are succeeding.

Marketing and branding day with JT Foxx Working “on our business” gives us fresh perspectives, new ideas (gold nuggets!) and opportunity to talk and meet other like-minded professionals from an array of industries. Soooo valuable! #walkthetalk #continuousimprovement #organisationaldevelopment #learninganddevelopment