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?? Supercharge Your ABM with AI?? ABM is driving engagement, but many tech companies are still seeing low close rates. The key? Pairing ABM with Generative AI?? In our latest blog, we share how AI can boost ABM effectiveness, enhance data accuracy, and shift focus to a buyer-first approach—helping you close more deals faster. Learn how to level up your ABM strategy with AI ?? https://lnkd.in/gPPDUHt3 #ABM #GenerativeAI #B2BMarketing #SalesAcceleration #RevenueGrowth

Workato wrote the book—literally—on how clients use automation and AI. And Bhaskar Roy joined one of our recent Peer Huddles to share the strategy behind the brand’s big book bet. You can read about it on Ad Age ???? https://lnkd.in/eT6eRGFw If you can't get past the gate but want to hear this #daring marketing story, send me a DM.

?? 81% of sales teams use AI today. But how do you guarantee that your AI use isn’t harming your ability to make genuine connections with your prospects? In our latest blog, we discuss how AI can be used to support #SocialSelling, without harming your personal brand. We cover ?? ? Using AI to enhance your profile ?? Gaining deeper insights into customer accounts with AI ?? Outsource routine tasks and speed up admin #Sales #AI https://hubs.ly/Q02RClS30

Stuck in lead gen limbo? Maybe it's time to level up with AI. ?? Uncover the pros and cons of integrating AI in your lead gen strategy. Stay ahead in the marketing game with TechDogs' insightful guide. Dive into the AI revolution! #TechDogs #TDArticleAlert #Technology #TechTrends #TechDogsInsights

ABM is driving engagement, but tech businesses aren’t seeing the same gains in deal size or win rates ? The missing link? Pairing ABM with Generative AI and accurate data ? In our latest blog, we share how to: ?? Combine #ABM & #GenAI with reliable data to target the right accounts. ?? Create content based on buyer insights to boost engagement. ?? Shift to a buyer-centric approach to help buyers make informed decisions. ?? Discover how AI can help you close more deals and accelerate revenue Find it here: https://lnkd.in/eNMC8nAK

“Pam suggests using existing AI tools and integrated features that your organization already has before considering new tools.” - Jo Roberts via MarketingProfs https://zurl.co/etYa #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

Read “Evolving Landscape of Sales and Marketing: Embracing Human-AI Collaboration“ by Abhishekghosh Ag on Medium: https://lnkd.in/e6dFDgCh #AI #ArtificialIntelligence #Sales #Marketing #SalesandMarketing #Collabotation

Isn't it crazy that at one point we felt 'empathy' was the one thing that #AI couldn't beat us at, yet we're closing down, while AI expands it's ability to process information meaningfully, understand - and hence empathise? Check out Niall Dowling's article in The Drum where he talks about what this means for #b2bmarketing and how deeper understanding is critical for not just empathy - but effectiveness.

#ThrowbackThursday Ready to navigate the disrupted MarTech landscape? Alex Abbott (F.ISP) shares insights on how trust, simplicity, and true customer value drive sustainable growth. Human relationships and meaningful conversations make a difference in a world overflowing with AI and tech. Dive in to explore how your organization can foster trust and redefine its growth strategy for the future. #MarTech #SalesLeadership #TrustInSales #SustainableGrowth #AI

As #AI language models race to expand their frame of reference, we humans are drowning in stimulus and losing our ability to empathise. Hear from Atomic's Niall Dowling in this article for The Drum where he talks about the effect of this lack of empathy in #B2BMarketing. Niall points to evidence that #B2B buyers are increasingly indifferent to marketing and sales approaches and offers some insights into why - and what needs to be done to reconnect with buyers and support them with better buying experiences. What do you think? Are you feeling the effects of information overload? https://lnkd.in/g6HhZ4g9