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Unlocking the Power of Sports Innovation. Future of Sport Lab just joined forces with Canadian venture capital firm Relay Ventures FSL is a sports tech innovation hub founded by Toronto Metropolitan University and MLSE (Maple Leaf Sports & Entertainment Partnership) with additional support from DMZ Relay will invest in the Future of Sport Lab’s network of sports startups. With FSL widely recognized as Canada’s global leader in sport innovation. They create ecosystems that connects sport properties, industry partners, entrepreneurs, investors, thought leaders and scholars. The partnership brings together Future of Sport Lab's expertise in sports technology research, innovation, and entrepreneurship with Relay Ventures' extensive experience in early stage Sports tech investing. Experience they have plenty of Relay was involved in the Score’s $2 billion sale to PENN Entertainment, Inc The largest transaction ever recorded for a Canadian Sports Tech company. ? While also being a part of Playmaker’s $188 million sale to Better Collective. To date, the FSL program has graduated 19 startups that have gone on to raise more than $75 million in new investments. Alumni include successful companies such as Spalk, Zone 7, BookSeats and The GIST all of which have sparked innovation across the sports industry. They are supported by a remarkable roster of more than 20 senior industry advisors and executives representing a range of leading sport organizations. The alliance will accelerate the development of innovative sports technologies that will revolutionize the industry. And Future of Sport Lab are now accepting applications for its 2024 cohort. Interested startups can apply via the link in the comments ?? #sporttech #venturecapital #partnerships

A quick filler on the exciting sports-tech news these last two weeks! Startups & VC: ??Whoosh, Inc. raised $10.3M (series A) to modernize golf software for clubs and courses ??Spiideo raised $20M (growth) to automate sports video production and analysis ??USTA ventures invests undisclosed amount into PlayReplay AB to elevate tennis line-calling solutions M&A and Investments: ??England & Wales Cricket Board (ECB) taps The Raine Group, Deloitte to advise sale of eight ‘The Hundred’ team stakes ??Big 12 considers up to $1B investment from CVC Capital Partners for 15%-25% stake in the conference ??Mike Bloomberg agrees to join Alex Rodriguez, Marc Lore to acquire majority stake in Minnesota Timberwolves Strategic Ventures: ??Greenfly partners with Yahoo Sports to deliver breaking sports news to fans faster ????Arctos partners with UMichigan Ross School of Business to launch NA sports franchise index ??Bayer 04 Leverkusen extend partnership with Kitman Labs for athlete performance tracking across senior and youth teams Check out this week’s edition for more! ?? #The4thQuarter #Sportstech #VC #Startups

Sharing some cases we’ve been studying at Mural Ventures that you might find interesting. The NBA, known for its innovation, is evolving into more than just a sports league. Being at the forefront on player partnerships, international expansion, and tech, it has become more of culture and lifestyle brand than the other leagues and as it very publicaly changes distribution partners, it is clearly making some other less publicized changes to its model. So why is a historically sports-focused league like the NBA investing in startups? They are building their future through NBA Investments. What is NBA Investments? -NBA Investments began in 2022, now with a portfolio valued over a Billion. - Each team in the league participates. -Investments focus on digital content, player analytics, sports betting, and streaming. What is their strategy? The NBA seeks strategic investments that enhance their brand and business model, that in success not only increases the value of their investments but also their main product. They don't seem to have sourcing challenges due to their enviable brand and participation from their billionaire team owners with many in tech and finance I'm sure helps Notable investments include Zigazoo, which is a content platform tailored for kids which points at an audience play for younger generations, and Nextiles, that's a smart fabric company that allows them to gain game insight as well as participate in apparel which is a big sponsorship category. What's the relevance? - Sports leagues are adapting to the changes in Media quickly and aggressively starting to build out capabilities across the whole sports, fan, and player vertical now that they are less reliant on traditional media and can reach fan bases in wider and more interactive ways -Other IP owners can take note not only expanding the reach of your ecosystem but also positioning your brand so that it executes as a natural extension #NBA #Investments #SportsTech #Innovation #Startups #MuralVentures

? #SportsTech Funding News of the week: ?? Bluestone Equity Partners?announced?a major investment of $21 million in?Volo Sports?to further its expansion.? ???Hoopers, the Portuguese startup that connects fans, brands, and basketball players,?announced?a new €2.1 million ($2.3 m) seed funding round, led by?Buenavista Equity Partners (formerly GED Capital). ???Coopah?announced a ￡1.5 million ($1.9 m) seed round?fundraise?led by?Redrice Ventures,?Active Partners?and London Marathon Events. ???Boldfit, a fitness brand, backed by cricketer KL Rahul,?raised?Rs. 110 crore ($1.3 million) in its latest Series-A funding from Bessemer Venture Partners. ?? Endeavor?agreed?to sell?OpenBet?and?IMG ARENA, its sports gambling and technology businesses, in a $450 million management buyout backed by Endeavor chief Ari Emanuel with participation from OpenBet CEO Jordan Levin and other execs. ???The Philadelphia Phillies?recently?raised?close to $500 million in capital from three new investors raising the team’s value to around $3 billion. ???Fastbreak.ai, an AI-driven scheduling solution for the sports industry,?announced?its acquisition of?SEQL, an innovative sports impact company, for an undisclosed amount. ?? US finance and technology firm?PEAK6?Investments, acquired a minority?share?in?Fosun Sports, the holding entity that operates Wolves and its associated brands and businesses. ?? Liberty Media Chairman John Malone?predicts?a significant surge in sports media M&A activity under the new leadership in Washington, D.C.

??? Athlete as Investor??? We’re thrilled to share that Kamleon has been featured as one of Europe’s most exciting startups, joining a growing wave of athlete-backed ventures. With sports legends like Iker Casillas through SportBoost and Gerard Piqué Bernabéu investing in our company, we’re pushing the boundaries of wellness tech. More and more athletes are stepping into the world of startups, recognizing the power of technology to transform sports and health. Their support goes beyond investment—it’s a commitment to innovation and the future of wellness tech. Read more about how top athletes are fueling EU-Startups?in this article by Antonio L. Escárzaga.

A new age of patronage is upon us, and your business will miss the train if you don't hop on early! If you want to know more about the latest behind-the-scenes of investing in startups and emerging sports, read more in this article I wrote for Forbes. #growth #padel PADEL1969 #sports #forbes https://lnkd.in/dkrRb6Vi

Championing innovation: 10 sports legends fuelling European innovation: What better way to expand your brand than by partnering with renowned athletes who bring global reach, influence, and a reputation for excellence? Over recent years, many of the world’s most celebrated sports figures have ventured beyond their fields to become serious investors, with Europe’s startup scene emerging as a prime arena for this new […] The post Championing innovation: 10 sports legends fuelling European innovation appeared first on EU-Startups. #startupnews #startups

From AllTopStartups: School Sports Fundraising Ideas ------------------------------- Struggling to come up with innovative school sports fundraising ideas? You’re not alone, many parents and educators face this challenge. Let’s dive straight into a range of exciting options that… The post School Sports Fundraising Ideas appeared first on AllTopStartups . #entrepreneur #startups #learnbusiness #techstartups #marketingtips #emailmarketing #businesstools #marketingstrategy #businessowner #startupbusiness #startuplife

How do you give a break to people who could use a little escape, including first responders, health care workers, and people on lower incomes? Free or heavily-discounted tickets to sports, music and entertainment events, that’s what. And that’s the mission of Tickets for Good, a startup formed in Sheffield, England in 2019, and a 2023 graduate of the Comcast SportsTech Accelerator, powered by #Boomtown. Learn more about how they are delivering big social impact here: #SportsTech #SocialImpact #Innovation

#WashU startup TossUp is revolutionizing the social sports betting experience. We chatted with founders Adam Haiken (BU ’24) and Max Williams (LA ’24) to learn how they are making sports betting a fun, social, and interactive experience. Check out their Startup Spotlight on our blog! https://lnkd.in/g5CpYE6q #SkandalarisCenter #Startup #WashUStartup #Entrepreneurship