Oodle的动态

A few weeks ago, I had the privilege of speaking to a room full of 100+ digital marketers at the Raleigh Digital Summit. The focus of the talk was on the idea of rethinking the marketing funnel, and elevating marketing's role as it relates to leadership within organizations. The truth is that the traditional linear marketing funnel is no longer effective in today’s complex consumer landscape. Instead, it's evolving into a multi-directional journey that requires a shift to consumer-centric, end-to-end strategies. The talk seeks to give some practical guidance as to how to transform your marketing to foster a more strategic approach and enable dynamic customer experiences. Take a listen, and see if these takeaways hold true: - Decode what it means to drive high impact and personalized digital experience outcomes. - Leverage marketing technology to gain insights into both digital and in-store consumer behaviors, enabling more informed and targeted marketing decisions. - Strengthen customer loyalty by using in-depth knowledge of existing consumers to deliver tailored experiences and increase lifetime value. - Ensure your brand has a scalable foundation that can meet the increasingly complex demands of today's consumers and demands of senior leadership in the process. https://lnkd.in/gbxCjn4x