The key takeaway from yesterday's quarterly Craft Wine Association's Advocacy Group meeting:
How easy does your winery make it for the media to write about you?
Our speaker, Carl Giavanti, a winery publicist, provided valuable insights into achieving media success for wineries.
My takeaways included:
?? Having a dedicated trade and media page on your website.
?? Providing a compelling story about your brand, along with background information and owner bios.
?? Ensuring contact details for a publicity manager are available on your website, and that this person is responsive to emails.
?? Building trust through consistent responsiveness and maintaining a public presence.
This raises the question for all producers: Are you making it easy for your winery to be featured in the media? Do you have bottle shots, background information, trade information, and a person in charge of publicity?
During the meeting, following Carl's insightful talk, Sean O'Leary, Irish Liquor Lawyer, provided an update on the Chevron Deference and Total Wines Case. Advocacy Group Chair, Steven Harrison, also shared updates on the continued support and distribution of the National Direct Shipping Bill of Rights.
The CWA's next Advocacy meeting will be held in October. Please be on the lookout for the RSVP link.
If you would like to join the CWA, or you are curious about what legislation we are tracking, please visit the website -
loved helping bring this to life!