Hendler Family Brewing Co.的动态

New Trail's story is a testament to the power of a strong brand, smart strategies, and effective distribution. It’s so rewarding to see the growth and success they’ve achieved, especially knowing the role our team played in helping establish their success in Western PA. Their commitment to quality and consistency, paired with strategic expansion, has propelled them to become one of Pennsylvania’s leading breweries and one of the fastest-growing breweries in the country. These strategies aren’t just limited to New Trail—they’ve been the foundation for success with other brands I’ve worked with as well. By applying similar approaches, I’ve seen firsthand how brands can transform their market position and drive significant growth. If you’re looking to replicate this kind of success, here are some actionable steps you can take: 1. Effective Use of Packaging Formats: New Trail’s intentional choice of popular packaging formats, like 19.2 oz. cans and 12-packs, has played a significant role in their growth. While many craft breweries shy away from these formats, New Trail has embraced them to resonate with a broader consumer audience. To start implementing this, evaluate your current packaging options—are there formats that could better align with consumer preferences and capture more market share? Differentiating your brand through smart packaging decisions can drive sustainable and scalable sales. 2. Building Strong Partnerships: The foundation of New Trail’s success lies in its relationships with distributors. They’ve mastered the art of collaboration, ensuring that their distributors are allies in the brand’s growth. They've provided clear and effective plans that serve as blueprints for distributors to execute successfully. They also offer engaging support strategies that ensure distributors have the tools needed to drive the brand’s success. For your brand, start by asking if your distributor relationships are truly collaborative—are you equipping them with the right tools and strategies to succeed? 3. Strategic Market Expansion: New Trail’s calculated approach to expanding into neighboring states like Maryland and New Jersey has allowed them to grow their footprint without overextending. By focusing on key markets where they can build strong relationships and ensure proper execution, they’ve tapped into new opportunities while maintaining their brand’s integrity and success. Think about your expansion plans—are you entering new markets with a clear strategy and support in place? A focused approach can help you grow without spreading your resources too thin. New Trail Brewing’s journey is proof that with the right strategies, growth in today's market is achievable. Don’t miss out on the opportunity to elevate your brand—let’s connect and start building your success today. If you’re interested in discussing how to implement these strategies for your own brand, reach out. Let’s work together to drive similar success for your business.

New Trail Brewing’s journey is a powerful example of what can be achieved with strong branding, smart strategies, and effective distribution. It’s incredibly rewarding to see the growth and success they’ve accomplished, especially knowing the role that our founder, Shane Lohman, played in helping establish their presence in Western Pennsylvania. Their commitment to quality and consistency, combined with strategic market expansion, has made them one of Pennsylvania’s leading breweries and one of the fastest growing in the country. For other brands aiming to replicate this level of success, it’s crucial to implement the right brand strategies—everything from market analysis to building robust relationships with distributors. The craft beer market is competitive, but with the right approach, achieving significant growth is absolutely possible. New Trail Brewing’s success story is a testament to that. If you're ready to elevate your brand and navigate the competitive craft beer market, let's talk. Our expertise can help you build the strategies needed for sustained growth and success.

?? I am so happy to dive into week 5 with a great number of new breweries on the Brewing Trade platform ?? What all this breweries have in common ? ?? they value flexibility ?? they want to reduce waste ?? they are happy to save 25% on their hops costs ?? if you are a brewer like me and you have in common the same things, join us on this amazing journey ?? Link in the first comment

End-of-Year Goals: Pushing Boundaries at Backswing Brewing As we approach the end of the year, we're setting our sights higher and pushing boundaries here at Backswing Brewing. ?? This year has been full of challenges and growth, and we’re excited to finish strong. Our goals for the last few months are simple yet bold: 1. Expand Community Reach: We want to continue connecting with our community, building partnerships with more local events, and making Backswing Brewing a household name for anyone who loves doing beer differently. 2. Get More Taps in Local Spots: Our focus is on bringing our craft beer to more bars and restaurants around the state of Nebraska. We have some hefty goals for expanding our presence, and we are confident that, with the help of the Johnson Brothers team, those goals will be achieved. 3. Celebrate Every Win: From launching new campaigns to building lasting connections, we aim to celebrate every achievement with the people who helped make it possible: our amazing team, partners, and all of you who have supported us. These goals are all about growth, community, and celebrating our unique approach to the industry. After meeting with the Johnson Brothers leadership team this past week (Bill Brammeier, Joe O'Connor, and Jarrod Straw) we are even more confident that these goals are achievable. We’re looking forward to what’s ahead for the rest of this year, and what 2025 has in store for Backswing Brewing Co.. If you're interested in partnering with us or bringing Backswing to your favorite watering hole or restaurant, let's connect! #CraftBeer #DoBeerDifferently #EndOfYearGoals #SupportLocalBreweries #BackswingBrewing #CommunityMatters #NECraftBeer #ForABetterRoundofBeer

Interesting counterpoint to the usual struggle conversation for the craft brewing industry. Glenn Clark and #Craftingabrand are back with Three Things Every Thursday. If you're not getting this, you should. It's a fast read on thoughtful things happening in marketing and brewing/distilling from one of our region's experts. Ben Gibson - Engineering phase? Marketing phase? Shut up and enjoy your beer phase? #EMFL https://lnkd.in/eMPPZmcc

With the recent surge of interest in non-alcoholic beer, it's no surprise it's caught the attention of many craft brewers! However, as with many new ventures, there's a lot more to consider than just the potential market. The Brewers Association took a close look at the potential risks associated with this new trend that you should consider before starting your venture. Stay informed and brew with confidence! For a deeper dive into the potential risks and best practices, check out the full article here: https://loom.ly/3sPjrXY Your commitment to beer safety and brewery insights is the key to a successful venture. ?? #CraftBrewers #BeerSafety #NonAlcoholBeer #BreweryInsights

?? Exciting Customer Traction for Beer-o-Meter! ?? Building trust is the foundation of any successful partnership. At Beer-o-Meter, we value the trust our customers place in us, and we’re learning and growing alongside our amazing craft brewing partners every day. ??? Thanks to the invaluable feedback from our trusted customers, we’ve been able to develop some exciting use cases that we can’t wait to share with the world. ?? These use cases not only highlight the benefits we always promised as part of the Beer-o-Meter offering, but also reveal new and unexpected ways our product helps brewers gain timely insights into their operations. This has been the most exciting discovery for me as an entrepreneur! ???? A stable and consistent brewing process ensures craft beer drinkers’ satisfaction, and that’s what we’re all striving for. ???? This journey of discovery and partnership motivates us to continue improving our product and service for craft brewers, so they can create the perfect beer every time. ??? Stay tuned—we’ll be sharing these exciting stories soon on our website! #CustomerTraction #BeerBrewing #CraftBeer #Brewers #Partnership #Trust #Innovation #BeerOMeter #BrewingInsights #CraftBrewery #BrewingSuccess #ConsistentQuality

We are a couple of brewers who dealt with first-hand, the effects of over-contracting hops. Contracting is an essential function of the hop market, but what happens when it goes wrong? There is only so much hop companies and breweries can do (how many specials can one brewery make ??) So we set up Brewing Trade a platform where you can buy and sell brand new surplus hops with each other. We have amassed 500 brewers who feel exactly the same as we did, and want to find their hop freedom in only 7 months. Our journey is JUST beginning. Be a part of one of the fastest-growing trends in the brewing industry and join 500+ other breweries that are fighting rising costs and feeling total freedom. See our platform here -> https://lnkd.in/ebQwQysp #BreweryBusiness #Hops #BusinessMilestone

? Here's a perfect example of how diversity at the top of a company can create a competitive edge ? The Black-owned Brewery, Brockton Beer Company is part of the minuscule 2% of breweries that are Black-owned in Massachusetts. Although one of the co-founders confided that "it's a challenge for people of color to break into this industry", they've managed to carve out a niche for themselves that's unlike the other 98% of their competitors. They infuse their beers with "flavors that nod to their cultural heritage, such as mango and calamansi." And it's not just about the flavours either, their mission to diversify and demystify the industry "serves as an invitation to the Black and Brown community to explore the craft beer culture...[which] is still nascent among its predominantly Black and Brown population" Read more about them at these links: https://lnkd.in/gqePmFi7 https://lnkd.in/gT2kjieJ #JEDI #EDI #InclusiveMarketing #InclusiveBrand #InclusionMatters #InclusiveCommunications #InclusiveBusiness #BlackHistoryMonth

Check out the first episode of our new content series about entrepreneurs called Owners Box. This one is a great story that is only just starting.