Every business wants to boost revenue and grow, but knowing exactly how to get your business where you want it to be can be challenging. Andrea Kayal, our CRO, is a New Jersey native and a former D1 soccer player at the University of Michigan (go Blue!). She loves a little competition and brought that passion with her when she joined Help Scout in 2023. Despite Andrea’s drive, her balanced approach to customer acquisition might surprise you. She believes that the most efficient way to boost revenue is to focus on two things: increasing customer retention and doubling down on great customer experiences. (Ok, ok. We’re Help Scout, so maybe that isn’t so surprising!) Learn more from Andrea about the impact of great support on revenue in her latest post on the blog: https://lnkd.in/dZ-4qzrU
Product Management @ Millennium Information Tek | Cybersecurity Operations & Development for Disaster Recovery
6 天前Andrea’s approach is spot on! Focusing on customer retention and exceptional experiences isn’t just good for business - it’s the key to long-term, sustainable growth. A happy customer isn’t just retained; they become a brand & company advocate. Excited to check out her insights!