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It's taken 3 years at Brink to get around to writing this blog post. It covers the nerdiest parts of storytelling: just enough pieces to explain why it deserves your care and attention on your journey to making a positive dent in the world, whatever that may look like. I would love to know what you think ?? #storytelling #narrative #behaviourchange

In our latest blog, Brink's Storytelling Manager, Lil Patuck, breaks down why stories are such a vital ingredient in creating lasting change. ??? "Storytelling allows us to break free of the rules of thumb, consciously tackle our biases and move beyond the “probable future” our brains nudge us towards: business as usual. Our brains want to keep us safe, efficient and steady, but we know that only new ideas will fix old problems. Not only can the right stories untether us from the past, but told well they can cut through the noise and bring others on the journey." Read more: https://lnkd.in/ey9BPM_v #storytelling

There is true power in knowing how to tell a good story. Learning the qualities of a storyteller cultivates storytelling techniques that help leaders inspire, capture, and motivate their audience toward a specific goal. In a Harvard Business Review article, Peter Guber highlights 4 crucial truths of an impactful storyteller: ?? “Truth to the Teller” explains that being your authentic self, and relaying your feelings about the subject through your story, renders a truly unforgettable storytelling experience that helps you connect with the hearts of your audience. ?? “Truth to the Audience” illuminates how understanding what your listeners know, care about, and want to hear allows the storyteller to craft their story to resonate with those interest points. Resonating with those points keeps the audience engaged and wanting more throughout your story.? ?? “Truth to the Moment” shares that a great storyteller needs to be adaptable to the same story in different storytelling experiences. A great storyteller feels what is necessary to keep their audience engaged and responds fully to the audience's demands by making those necessary and spontaneous changes.? ?? “Truth to the Mission” states that, when telling a story, there is a mission to win your listeners' support and have them adopt the values you believe in. This is done by evoking powerful emotions in your listeners and expressing your passion for the subject in a way that highlights why you and your values are worthy of their support.? For more on how to employ storytelling techniques to capture and engage a larger audience, join us at PitchCamp: our 1-day crash course on communication. Click the link below to sign up! ?? https://lnkd.in/eHt6378h

The power of storytelling lies in its ability to captivate, inspire, and connect on a deeply human level. Stories have the remarkable capacity to evoke emotions, convey complex ideas, and leave a lasting impact on both individuals and communities. Through narrative, we can share experiences, transmit knowledge, and shape perceptions, fostering empathy and understanding across diverse cultures and backgrounds. Storytelling transcends barriers of language and ideology, offering a universal language that resonates with audiences of all ages and backgrounds. Whether used in business, education, or entertainment, storytelling has the power to ignite imagination, drive change, and shape the course of history. In essence, storytelling is not just a communication tool; it's a fundamental aspect of the human experience that has the potential to inspire, unite, and transform the world.

Light Their Fire ?? With A Story. Storytelling In Business: 5 Reasons You Should Use It. Here's Reason #1 Be Your Absolute Best. Share Your Stories. Boswell Communication Training Home Of The Storytelling BlackSheep. #storytellinginbusiness #storytellingwithdata #audienceengagement #presentationskills #effectivecommunication

Storytelling = Influencing decisions. Storytelling = Shaping perceptions. Storytelling = Building connections. Storytelling = Creating moments. Storytelling = Sharing visions. Storytelling = Telling truths. Storytelling = Life. P.S. What story changed your life?

As a storyteller, the power of narrative extends far beyond mere entertainment. Here are three crucial objectives to pursue through storytelling: Engagement: We aim to captivate our audience, drawing them into the narrative's world and holding their attention from start to finish. Connection: Through compelling storytelling, we strive to forge emotional connections, fostering empathy, understanding, and a shared experience between storyteller and audience. Communication: Our stories carry messages, lessons, and insights that resonate deeply with listeners. By effectively communicating complex ideas in a relatable manner, we inspire thought, discussion, and positive change.So, let's weave tales that captivate, connect, and communicate. Let's embark on this journey together, using storytelling as a tool to inspire, entertain, and enlighten.

The Transformative Force of Storytelling: Unlocking Ideas Through Parables In a world saturated with information, the true power of ideas lies not just in their content but in their delivery. The Mind cannot always comprehend raw data rationally just as it is presented. It needs to understand through connections, examples, etc. Storytelling, with its ability to weave narratives and invoke imagery, stands as a timeless tool for communication. From the ancient fables of Aesop to the epic verses of Homer, the tradition of using parables to convey ideas has endured through the ages. At its core, storytelling taps into the essence of human experience, engaging our emotions, intellect, and imagination simultaneously. By couching abstract concepts within the framework of relatable narratives, storytellers can bridge the gap between the unfamiliar and the familiar, making complex ideas accessible and compelling. Parables, in particular, possess a unique potency in communication. By presenting ideas through metaphorical tales, they invite readers or listeners to actively participate in deciphering their meanings. This engagement fosters a deeper understanding and connection with the underlying message, as individuals are compelled to reflect on the story's implications in their own lives. Moreover, the use of analogy within parables serves to illuminate the essence of an idea by drawing parallels to familiar situations or experiences. Just as Aesop's fables often anthropomorphize animals to impart moral lessons, modern storytellers leverage analogies to shed light on abstract concepts, making them tangible and relatable. By requiring the audience to actively interpret and discern the underlying message, storytelling empowers individuals to internalize ideas in a way that resonates deeply. In this sense, the force of an idea is magnified through the transformative medium of narrative, transcending mere information to inspire reflection, empathy, and action. In a world where attention is a scarce commodity, the art of storytelling stands as a beacon of connection and understanding. Whether through ancient parables or contemporary narratives, the power of storytelling endures as a timeless vehicle for communication, capable of illuminating the profound truths that shape our lives. How are you using the power of stories to engage and influence your audience? #storytelling #ideas #imagination #thoughts

3 objectives of storytelling