HEARING BUSINESS ALLIANCE’s 2025 Seminar in Melbourne last Friday to Sunday was the organisation’s largest event ever, achieving a record attendance of 184 delegates from 121 businesses. Attendees enjoyed quality presentations from practitioners, industry and research along with government representatives. The theme – the importance of innovation in transforming small business models – aimed to help small to medium independent audiology businesses remain competitive, be profitable and achieve better clinical outcomes. Highlights included inspiring presentations from keynote speaker, US #audiologist and founder of YouTube channel?Doctor Cliff AuD,?Cliff Olson, Sydney audiometrist Daniel Fechner and National Acoustic Laboratories director Dr Brent Edwards. Read more below, and look out for extended coverage in the upcoming April-May edition of HPA. Jane MacDonald Stephen Logan Nicole Bowden Diana Bienvenu @Terry Clayton Emma Batrouney Gayle Dicieri Shukri Abi Peter Cichello