Heard City的动态

Bob Dylan has announced a 10-date UK tour kicking off in November – with shows in Bournemouth, Nottingham, and Wolverhampton.? Here’s the kicker – when you get there, you’ll have to switch off your phone and then put it in a locked pouch (so no sneaking it out!). Damon Albarn (Blur, Gorillaz) has a different take to Dylan, insisting that fans are less likely to go on their phones if you’re engaging with them in the right way: https://lnkd.in/esN3ZZZv Coincidentally, this debate has been on my mind a lot recently. While at Wimbledon the other week, I noticed more phones than ever being held up during play – the Members were not amused! ???? These days, it’s no longer just about being there and getting the T-Shirt. You need to be there and take the photo, video or stream it live on Instagram – making sure everyone knows you’re part of it ?? There’s definitely something to be said for user-generated content – people value authenticity in the digital age. I’m all for getting a souvenir snapshot or video clip of an event too (yup, that's me posing BEFORE play began on Centre Court!) The problem is people filming chunks or even entire events – and sometimes even obscuring the view of others in the process.??? What happened to living in the moment? It’s surely better than a grainy video you probably won’t even re-watch once the event’s over. And if you do want to relive your favourite music and sporting moments, leave the filming to the professionals. They’ve got the gear to capture these events in high-definition and quality audio, from a range of angles. Who knows – you might even spot yourself in the crowd! #liveislife #playerplus #livemusic #livesport #events #capture #streaming

I can't get over Drumsheds' creativity for their new season launch. There are 4 reasons in particular: For those who don't know Drumsheds is super club venue in Tottenham and as such they always build creative around a simple platform of 'BIG' and 'BIGGER'. One season, the bodybuilders took over their promo; this season, it's Megazords. This latest creative, in particular, leans into: ?? Absurdity ?? - Brands from JACQUEMUS to MSCHF have epitomised this trend, well documented by us in Entertain or Die and more recently Zoe Scaman. ?? Satire ?? - Humour is great, topical humour is even better. If the success of the new Deadpool film and BRAT launch is anything to go by, chronically online audiences love typical referential humour. ?? Premium lo-fi ?? - We know content that doesn't look polished wins on platforms like TikTok, but equally, brands in culture need to feel aspirational. Brands like Drumsheds and Corteiz nail what we call premium lo-fi production techniques. ??? Entertainment-first ??? - Ultimately, this piece is entertainment-first. It's shareable. It's not self-serious. You don't even get a glimpse of the lineups till right at the end. It's as if it's the brand's reward for entertaining you throughout. This is the modern-day version of a club poster - they've sold a brand vibe around BIGGER. BIG JUST GOT BIGGER. #creative #entertainment ?

Do your research, these prices are BOTTOM OF THE BARREL and they won't be for long! Take advantage of these summer deals before it's too late! #videosale #CheapVideo #VideoMarketing #summerdeal #localbusiness #videographer #videoeditors #videoproducer #boostsales #musicvideo #gosolar #solarsales #realestateagent #realestatetips #realestate #realestatelife #localbands #indiemusic

I love it! ?????? Could we use this idea in some business areas for Sales & Marketing? We need to be more entertainers and less advertisers. How? The way to new connections is attracting people ??????????????????=???????? #Forretningsutvikling #produktutvikling #Ecommerce #customerexperience

It ain't what it says; but it is how it sounds. A little BTS from the studio this morning. ?????? . . . #mixclub #audiomasters #sfx #advertising #postproductionsound #mixmaster #editors #videoediting #brandsound #sounddesign #brandstorytelling #brandmarketing #brandstory

My favorite question: "Can you send me some creative examples?" I've got you. ?? Are we marketing data nerds? Absolutely... but our partnerships with Google, Snowflake, Meta, and TikTok are just the beginning. What you don’t always see is our insanely talented creative production team working with high-profile talents, celebrities, and global figures to bring campaigns to life. B2B marketing isn’t just about content strategy, paid media performance, or convoluted ABM. It’s about creating memorable experiences and putting your brand in front of the largest audiences in the world. Think national advertising campaigns, large sponsorship opportunities with sports teams, special events like the Olympics, and other regional events where your brands should be so you can make a lasting impact. ?? Check out this video of our work with Swae Lee and AliExpress – it’s catchy, showcases our production team in action, and is a certified scroll-stopper. ?? Data-driven holistic strategies + AI-targeting + amazing creative content = Marketing Magic ?

?? Thinking about signing with a major record label? Explore the pros, cons, and key factors to consider before making your decision. Read more ??https://zurl.co/nOocv #MusicIndustry #RecordLabel #IndependentArtist #MusicCareerTips

A 3-minute commercial. From street teams to stadiums. The music industry mastered influence before it even had a name. A takeaway from my conversation with Kirti Naik and Ryan Ross about the approach independent financial advisors could take to build their brands. Jason Jordan, Joel T. J., Independent Financial Advisor Marketing, GOT SPICE?, Sardonyx, Frank Cooper III, Gabriel Gordon, Steven Khuong, Christian De Gennaro, Tad Fabiaschi, Colin McConnell, ACC, Callie Schweitzer, Daniel Roth, Mohit Bhansali

Though it can be difficult to achieve—it requires time consuming perfect placement and toe-in—once you get it, you gain depth and instrumental specificity across the soundstage. https://lnkd.in/edY9T6Tr #evoke30 #dynaudio #speakerreview

Picking a record label name is one of the most important decisions you'll make when starting a record label. Or is it??? #recordlabel #howtostartarecordlabel #recordlabels #musicadvice