Healthcasts Media的动态

Unveiling the success and impact of Medicarians 2023?? Explore the authentic reviews from attendees who shared their insights on our platform?? ??Read more reviews - https://buff.ly/3TRxgM9 #LastEditionReviews #B2BEvents #Medicarians2024 #MedicariansVegas #SeniorHealth #AgeTech #PharmaEvents #EventReviews #Eventible

Heading to the Poconos next week for MediaPost's #Pharma & Health Brand Insider Summit? ?? Be sure to meet up with my colleagues, Brad Gabelmann and Rick Granato, to learn how AudienceXpress's advanced audience targeting empowers pharma brands to convert customers! ?? #MediaPostInsiderSummits

?? Guess who's entered the chat? Hint: the company that has cracked the code on helping people change their behavior for good with psychology - whether it's lasting weight loss or lowering stress. Join Christopher S. Lento, MBA as he explores how Noom is transforming patient engagement through its innovative digital platform. Raise your hand if you're not missing out on this future-forward discussion! ?? #DigiPharma24 #DigiPharmaConnect2024 #Noom #PatientEngagement #PatientCentricity #PatientCentric

Is Director to Consumer (DTC) #Pharma advertising good or bad??Can it be “Great!” Does it help people? Or is it only about pushing medications? And why do some ads work well while others fail miserably??These topics will be covered in a panel discussion happening today (February 21, 2024 at 1:30 EST).? The panel includes: ?? Kris LoCascio, Executive Creative Director, Heartbeat ?? Christina McHugh Mullen (she/her) Mullen, SVP of Brand Strategy, Klick ?? Erin Danielsen Echter PhD, Marketing Director for Patients and Caregivers, #Genentech (her team worked on the very strong #VABYSMO TV ad) See registration information below.?There is no charge for attendance in this panel. Another great campaign is for #KEYTRUDA which communicates to patients with cancer in a way that is respectful and "UPLIFTING". It is the best in the advertising for that category. We will go into detail about the highes and lows of these ads.?How they work to promote patient education, message delivery and action.?If the ad works, the patient can talk about the brand with a doctor.?Do these ads promote that action??So many ads fail. ?Millions, hundreds of millions of dollars are wasted. However, a few work, really work and they are GREAT!. We will focus on the elements of those ads. We invite your attendance and participation.?There will be a full Q&A at the end, and no holds are barred. This is a last minute reminder.?I realize that some of you will already have commitments in that time slot.??The presentation will be recorded, so if you would like to receive a copy of that recording just PM me.?I will forward it to you.?Hope to see you there! Kellie GehrisNancy IbachThomas ZippDenise A. CampbellFrederick PopeMK (Mary Kathryn) TantumChloe OliverDarielle RudermanBreanna HuntKayla GarryKelsey Zborovancik, PharmD, MBAMelissa RileyZeffy KaragiannakisAnn GreenBarry LevineMara RastovskyJohn Kenny, PhDAlana Darden PowellKelly BockPatrick RyanMary BrownJill Festa (Hollfelder), MBATerry VoltzMichelle Blechman

Check out this recap video from #EvernorthOutcomes as Matt Pelberg shares how Accredo can maximize biosimilar adoption.

In honor of AdMedia being the premier sponsor of the MediaPost Brand Insider Pharma & Health Summit next week in #Florida, check out our new blog post! 5 Trends Pharma Marketers Should Know in 2024! Interested in learning more? Our attendees Sanford "Sandy" Lechner, Frank Pappalardi, and Eric Kelly would love to connect with you! Read the full blog here: https://lnkd.in/d5Y_iceV #blog #pharmamarketing #pharmablog #mediapostpharmahealthsummit #admedia

Forget all the data talk for a moment and come meet me, along with Stanley Tucci's doppelg?nger ?? , at DPHARM to hear what we have cooking! We only use the finest data to serve up fresh insights on the future of digital health and clinical trials. Don’t miss out on the innovation—and a little fun! DM me to schedule a meeting in Philly Sept 16-18th. #DPHARM2024 #DigitalHealth #Innovation #ClinicalTrials #HealthData

We just did the unthinkable. Why? Because it needed to be done. 3EO Health is proud to announce the first point-of-care molecular test priced under $15, making 3EO the most affordable molecular test on the market. This is not just a price breakthrough; it's our commitment to accessible, high-quality healthcare. Why does this matter? The price threshold of under $15 per test represents a significant shift in how physician practices can approach diagnostics. No longer will cost or complex equipment be a barrier to accessing the sensitivity of molecular testing over antigen tests. Interested? Reach out to one of our exclusive distributors to find out more: Henry Schein ? EpiMedi ? Verséa Health ? NDC, Inc. ? CLIAwaived Inc. Or, reach out to us at [email protected] - we'd be thrilled to have a conversation ?? #MakingMolecularMatter #AccessibleHealthAndCare

Exciting update for my connections! IQVIA’s Premium Endemic Marketplace now includes Veradigm Digital Health Media, a point-of-care communication channel that HCPs use every day. This integration allows healthcare and life science brands to deliver critical medical information to HCPs when they need it most. Download our fact sheet to learn more about the power of Veradigm Digital Health Media and how to unlock campaign potential with endemic media. #IQVIA #DigitalHealthMedia #EHR https://lnkd.in/eUqQ58_U

Last week, I had the honor of moderating a panel discussion on "?????????????? ???? ????????????????????????: ???????????????? ?????? ?????????? ???? ?????? ?????????? ??????????" at the Reuters Events Pharma 2024 conference. It was a fantastic experience sharing insights with colleagues from various companies on how we collectively serve our customers through the field force as a common goal. The discussion delved into the nuances of channel versus orchestrator strategies, emphasizing the need to enhance customer satisfaction by leveraging our sales force effectively, despite the progress made on omnichannel communication since the pandemic. Here are some key highlights : ? ???????????????? ?????????????? ???? ????????????????????????: We explored the difference between channels, which operate independently, and orchestrators, which integrate channels for a unified customer experience. ? ???????????????????? ???? ????????-?????????????? ??????????????????????????: Panelists discussed the evolving landscape, including shifts in customer preferences towards digital engagement and the increasing complexity of healthcare ecosystems. ? ???????????????????? ???????????????????????????? ????????????????????: Challenges such as starting with simple journeys, measuring ROI effectively, and producing tailored content for the field force were addressed. ? ?????????????????? ???? ?????????????? ????????????????????: Success stories shared included incentivizing frontline colleagues through tailored approaches and senior leadership buy-in. ? ???????????????????????? ??????????????????????: Insights were shared on balancing investments between digital tools and upskilling the field force, emphasizing the need for integration and alignment with product lifecycles. ? ???????????????????? ?????????? ?????????? ???????? ????: The panel explored strategies for integrating generative artificial intelligence into sales processes, focusing on serving as a supportive tool rather than replacing human interaction. ? ?????????????????? ???????????????? ?????????? ???? ????????: Strategies for ensuring the field force delivers personalized value to healthcare professionals were discussed, highlighting the importance of data, insights, and cross-functional collaboration. ? ???????????????? ???????? ???? ????????????????????: Anticipating the future role of the field force, panelists envisioned a data-driven, insight-driven approach, where automation of repetitive tasks frees up time for value-added engagements. ? ?????????????????? ????????????????: along the way is key to ensuring effectiveness in driving satisfaction levels higher and delivering exceptional omnichannel experiences. Overall, it was a dynamic discussion, shedding light on the evolving dynamics of pharmaceutical sales and the critical role of the field force in driving customer satisfaction and value Thanks to all the panelists : Zina Thaifa, Olivier De Ruelle,Alessandro Milli, Simon Mormen