We’re excited to feature the latest research by Kelley Cours Anderson, Ph.D., M.S.,Kelli Frias, Ph.D., Deidre Popovich and Mikaela Trussell, published in the Journal of Services Marketing. Their study explores how branding in healthcare, though often intended to be inclusive, can unintentionally lead to service exclusion for both patients and providers. By examining sub-branding, they found that it can cause confusion and a lack of belonging within healthcare environments. This research offers important insights for building more inclusive healthcare branding strategies.
HealthCARE Lab的动态
最相关的动态
-
?? Lets Join the Conversation on Healthcare Innovation! ?? As a marketing professional in the healthcare sector, you know the importance of a strong, impactful brand. I’d love to connect and discuss how we can work together to elevate your brand's impact in this rapidly evolving market. ?? Let's set up a time to chat about how tailored brand identity strategies can support your goals and drive growth for your healthcare organization. ?? Schedule a meeting with me here: https://lnkd.in/eAbPinKE Let's revolutionize healthcare branding together! #HealthcareMarketing #HealthcareInnovation #BrandIdentity #Humind
要查看或添加评论,请登录
-
Marketing gets your audience’s attention. #Branding makes them remember you and trust you. Together, they work hand-in-hand: branding shapes your identity, while marketing communicates and promotes it to the world. Mostly this is what the corporates fail to understand. Only while Investing on both consistently, will make it work. #marketingcampaign #brandpromotion #hospitals #corporatefailures #unsuccessful #losingbusiness
要查看或添加评论,请登录
-
In our latest interview, Ben Rhodes, Group Brand and Marketing Director at Phoenix Group, shares why the company is centralising its marketing function and what it means for future growth. Discover how Phoenix is balancing brand building, agility, and commercial strategy in a rapidly evolving landscape. ?? Read the full interview here: https://lnkd.in/eCWhZMW4 ?? Subscribe to our FREE newsletter to stay up to date with the latest news in financial services marketing: https://lnkd.in/eerz2dBR
要查看或添加评论,请登录
-
-
Our second in a series of four articles examines the second Pillar of Healthcare Marketing: Reinforcing Your Brand. After establishing the foundation for your marketing strategy, it is essential to strengthen what’s you’ve set in motion. Explore this pillar that supports thoughtful marketing tactics of thriving healthcare organizations and be sure to download our comprehensive whitepaper. #HealthcareMarketing #ProfessionalDevelopment #AdvanceHealthcare
要查看或添加评论,请登录
-
This is the second article in our exclusive series that will explore strategic marketing tactics. Discover the secrets behind successful healthcare marketing, download our comprehensive whitepaper, and follow our page.
Our second in a series of four articles examines the second Pillar of Healthcare Marketing: Reinforcing Your Brand. After establishing the foundation for your marketing strategy, it is essential to strengthen what’s you’ve set in motion. Explore this pillar that supports thoughtful marketing tactics of thriving healthcare organizations and be sure to download our comprehensive whitepaper. #HealthcareMarketing #ProfessionalDevelopment #AdvanceHealthcare
要查看或添加评论,请登录
-
Healthcare organizations thrive on effective branding strategies. Learn why they're crucial for success in our latest blog. #healthcare #branding
要查看或添加评论,请登录
-
Our second in a series of four articles examines the second Pillar of Healthcare Marketing: Reinforcing Your Brand. Follow Advance Healthcare Marketing to learn more about reinforcing your healthcare brand! #HealthcareMarketing #ProfessionalDevelopment #AdvanceHealthcare
Our second in a series of four articles examines the second Pillar of Healthcare Marketing: Reinforcing Your Brand. After establishing the foundation for your marketing strategy, it is essential to strengthen what’s you’ve set in motion. Explore this pillar that supports thoughtful marketing tactics of thriving healthcare organizations and be sure to download our comprehensive whitepaper. #HealthcareMarketing #ProfessionalDevelopment #AdvanceHealthcare
要查看或添加评论,请登录
-
Struggling to stand out in your industry? Corporate marketing services could be the key to boosting your brand visibility and credibility. Learn how corporate marketing can help you: Establish a strong, consistent brand image Attract new customers and build loyalty Differentiate your business from competitors Click the button below to discover the full power of corporate marketing services Learn More: https://shorturl.at/31AfT By leveraging corporate marketing services, you can elevate your brand and drive sustainable growth. Don't get left behind - invest in your brand identity today! #corporatemarketing #corporate #branding #brandidentity #brandimage #brandloyalty #digitalmarketing #corporatebranding
要查看或添加评论,请登录
-
-
Be Bold, Be Unique, Be Purple! Learn how to stand out in the CMMC space During our Weekly CMMC Roundtable, Kaleigh Floyd dropped an absolute gem about branding: “Identify your purple cow!” ???? In her words, standing out in the crowded CMMC consulting space means showcasing what makes you different—your unique value, your purple cow. Kaleigh and Bobby Guerra didn’t just talk about marketing; they delivered a Masterclass on how to effectively position, market, and grow your CMMC consulting business. From branding strategies to actionable tips, this session was packed with insights you can start applying today. Curious about how to find your purple cow? Catch this snippet and watch the full session for more transformative strategies! Link in the comments ?? If you’ve already identified your purple cow, share it below—I’d love to hear what makes you stand out!
要查看或添加评论,请登录
-
Learn how to grow your brand with Rhema, Global Marketing Expert!
Ever wonder how the biggest brands keep us hooked? In my upcoming webinar, I’ll show you how to apply proven, big-business branding strategies to your own brand—no matter the size. Learn from my 16+ years as a global marketing expert and walk away with the tools to make your brand magnetic ?? !?Ready to level up? ?? Register today. Spaces limited! https://lnkd.in/eJyuBYd4
要查看或添加评论,请登录
-
Owner, Nancy Dodd Research
4 个月Excited to read this! So glad it's been published!