HBT Digital Consulting的动态

?? This phenomenon caught our attention while conducting target market research. Many organizations sell products online and use Google Ads. However, when analyzing site traffic, it's clear that organic traffic is minimal, and the site primarily relies on advertising traffic. This raises the question of how we can prevent most of the money spent on Google Ads from being wasted. After all, not everyone makes a purchase. The answer lies in a developed email marketing system. By offering a free lead magnet to website visitors who don't buy, you can organically grow your email subscriber list. This marks the beginning of a long-term, positive relationship. In this scenario, leveraging the potential of email marketing to increase capitalization is crucial. ?? If you found this information valuable, please share your thoughts. Your feedback motivates me to create more posts like this.

Believe it or not, the concept of digital marketing has been around since the 1970s! Back then, it involved sending electronic promotional messages and using database marketing to manage customer information ?. But the real game-changer came in the 1990s with the rise of the internet. The birth of the Archie search engine in 1990 (think of it as an early search bar ) and the first clickable banner ad in 1994 (remember those flashy ads? ) were major milestones. Email marketing also took off during this time, allowing businesses to connect directly with their audience. While it's impossible to say who started it all, the evolution of digital marketing from its early days to the powerful tools we use today is truly fascinating! ? Follow me for more marketing ideas and information including tips #digitalmarketing #historyofmarketing #marketing #onlinemarketing #throwbackthursday #AdnanGM

Unlock the secret to scaling your ecom brand without spending a fortune on ads! #EmailMarketing ??" "When I started my journey as an ecom brand owner, ( Iam not lying, see the pic) I studied Facebook and Google ads in depth to help with acquiring new customers for my brand. To be honest, In the good ol' days that's what was required to scale. However, today if you are leading with only paid ads, you are missing out big time and probably not even breaking even. Email Marketing done professionally is the answer. #emailmarketing #ecommerce

Unlock the Potential of Your Marketing Efforts with Conversion Tracking ?? Discover the power of conversion tracking to enhance your marketing strategies. By monitoring key consumer actions, from purchases to email engagement, conversion tracking provides valuable insights into the effectiveness of your campaigns. Key Benefits: ??Maximize ROI: Gauge the success of your advertising spend. ??Budget Optimization: Reallocate funds for higher returns. ??Performance Insights: Identify and amplify successful tactics. ??Clicks vs. Conversions: Understand the true impact of your audience’s engagement. Embrace conversion tracking to make data-driven decisions and propel your business towards its goals. #ConversionTracking #MarketingROI #GoogleAds

I'd be careful to write off competitor campaigns too quickly. In some cases, they are a terrible investment and do not drive qualified pipeline. However, most companies need to vet several solutions before making their choice, so why not let them know how you are different? I had my team pull some data on a client we work with that runs many competitor campaigns. Here's where things are right now: - Spent: $11,807 - Qualified Opps: 5 - ACV: $~15,000 - Pipeline: $75,000 - Close Rate: ~25% - Revenue: $18,750 - CAC Payback: 7.56 months - ROI: 158% ---- Note: There is a 1-2 week lag after conversion so there could be additional opportunities created 2 weeks from today. ----- If you are running or thinking about running a competitor campaign, make sure to use keywords that focus on people comparing you to one of your competitors vs. their brand name in isolation. Also, make sure you negate "{competitor} Log-in"; don't want to waste $$$ there. - {competitor} alternatives - {competitor} pricing - {competitor} competitors - {competitor} reviews - {competitor} vs. - {competitor} pros and cons - {competitor} features - switch from {competitor} - {competitor} substitute Lastly, if you really want to improve the amount of qualified pipeline generated from competitor campaigns, focus on awareness channels like LinkedIn and Meta so they already know who you are, what you do, and how you are different. Google will take the credit for the final conversion, but if you look at the customer full customer journey, you'll see that it was just the last point of conversion in many cases. TL;DR ALWAYS scrutinize the data but be careful to let past experiences determine all future ones.

Lead capture without data: We’re sure we not the first - or last - to tell you this may lead you to a marketing disaster. With data-driven advertising, marketers can not only serve ads to the right people, but also determine whether or not a business is interested in their product. Check out our recent article that’s walks you through data-driven advertising: https://lnkd.in/euzeEd7V #b2bmarketing #advertisingstrategy #leadgen #digitalmarketing

This is an important note for all website and Facebook advertising clients. Xena is the only statistical engine of its kind in the market, and it builds on the amazing conditional engine that has continued to consistently deliver clients with spectacular website, promoted, and funnel results. While our existing model is industry-leading, the Xena engine takes our decade-old BeNet AI to the next level (details will be provided in private). The system is totally integrated in nature, so website traffic, email marketing interactions, phone calls, and *every* single other digital or organic touch point of any type, is all recorded within a singular system. Creation of Xena has taken nearly a year, and testing has taken place over the last couple of months via our Shortt URL service. The entire stats framework will be shut down on Thursday morning at 2am AEST for approximately 45 minutes while we migrate the system. During this window all web services will be limited. Other revised modules, such as SendPress, Sendify, Triggerly, and the updated Social Library, will all undergo updates over the next couple of weeks.

Want to reach a wider audience and boost your sales? Our digital marketing services are designed to elevate your brand's visibility and drive results. With expertise in Amazon and marketplace advertisement, Meta ads, Google ads, email marketing, and marketing automations, we'll make sure your business stands out from the crowd. ???? Don't wait, start maximizing your online potential today! #DigitalMarketingSolutions #OnlineMarketing #DigitalAdvertising #SocialMediaMarketing #ContentMarketing #EmailMarketing #SearchEngineOptimization #PPCAdvertising #InfluencerMarketing #MarketingAutomation #IncreaseVisibility #BoostEngagement #DriveTraffic #GenerateLeads #GrowYourAudience #MaximizeROI #EnhanceBrandAwareness #ImproveConversionRates #BuildCustomerRelationships #StayAheadOfCompetition #amazonads #eBayads #marketplaceadvertisement #advertisement #metaads #googleads #emailmarketing #marketingautomations #increaseconversions #boostsales #attractcustomers #standoutfromthecompetition #ecommercesuccess #growyourebusiness #IncreaseBrandEngagement #ecommerce #ecommercebusiness #onlineshopping #business #globalbusiness #growyourecommercebusiness #ecommercegrowth #internationalbusiness #globalreach #increaseconversions #boostsales #attractcustomers #standoutfromthecompetition

This is an important note for all website and Facebook advertising clients. Xena is the only statistical engine of its kind in the market, and it builds on the amazing conditional engine that has continued to consistently deliver clients with spectacular website, promoted, and funnel results. While our existing model is industry-leading, the Xena engine takes our decade-old BeNet AI to the next level (details will be provided in private). The system is totally integrated in nature, so website traffic, email marketing interactions, phone calls, and *every* single other digital or organic touch point of any type, is all recorded within a singular system. Creation of Xena has taken nearly a year, and testing has taken place over the last couple of months via our Shortt URL service. The entire stats framework will be shut down on Thursday morning at 2am AEST for approximately 45 minutes while we migrate the system. During this window all web services will be limited. Other revised modules, such as SendPress, Sendify, Triggerly, and the updated Social Library, will all undergo updates over the next couple of weeks.

Unlock the Potential of Your Marketing Efforts with Conversion Tracking ?? Discover the power of conversion tracking to enhance your marketing strategies. By monitoring key consumer actions, from purchases to email engagement, conversion tracking provides valuable insights into the effectiveness of your campaigns. Key Benefits: ??Maximize ROI: Gauge the success of your advertising spend. ??Budget Optimization: Reallocate funds for higher returns. ??Performance Insights: Identify and amplify successful tactics. ??Clicks vs. Conversions: Understand the true impact of your audience’s engagement. Embrace conversion tracking to make data-driven decisions and propel your business towards its goals. #ConversionTracking #MarketingROI #GoogleAds