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We run the very best podcasts for leading brands | 7,000+ episodes, 100+ shows, 12M+ downloads | Clients Pepsico, Booking.com, Fidelity & more.

People don't hate AI content, in fact they don't mind it. But, if we're all using the same AI generation, towards the same audience, how do we stand out? Brands should remember what makes them unique, their human-ness. Being real is a competitive advantage. It's the best way to rise above the noise and to be genuine with your target audience. We can't tell marketers "be authentic" and "use AI for a quick fix" at the same time. If you want to be authentic, be human. Afterall, humans buy from other humans.

Eric Melchor

Connecting B2B Podcasters & SaaS Brands for Reaching New Audiences | Host Of The Innovators Can Laugh Podcast ??? | Mediocre Tennis Player | Texan Living In Romania

3 个月

One of the reasons why podcasters have a trusted audience. Unlike other content mediums, you can't fake being a good podcaster ??

Jennifer Moss

Chief Creative Officer at JAR Audio: specializing in audio storytelling, brand storytelling, creative story development, achieving "lift-off" on new projects, and having fun in the process.

3 个月

Did an AI tell you to say that? Just checking... ?? SRSLY I have been playing around with AI quite a bit lately. I find it both useful and NOT useful. For example: Useful when I feel I need to ingest a lot of technical information quickly and summarize it. Not useful when I want to think of an idea that is not derivative or dull.

John Goforth

VP/GM of Podcasts at Hubbard Radio

3 个月

I’d say 40ish % of my TikTok feed is AI garbage on some days. But, to your point, the difference between that and quality human content is fairly significant if you’re paying attention. It’s a new version of the uncanny valley.

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