In this short interview during the Leicestershire Innovation Festival, I speak about the importance of innovation for SMEs.
In the dynamic landscape of SMEs, innovation isn't just a choice; it's a necessity for survival and growth. Developing while innovating allows SMEs to stay relevant in competitive markets, adapt to changing customer demands, and differentiate themselves from larger competitors.
Innovation isn't solely about the "R" part of R&D but also about translating the research efforts into tangible products, services, or processes. Getting stuck in the research phase can hinder progress and prevent companies from reaping the full benefits of their innovative ideas. Therefore, fostering a culture of continuous development and implementation is essential to thrive in today's ever-evolving business landscape.
It's the last day of the Leicestershire Innovation Festival 2024, and what a great fortnight of events it's been around the theme of 'Small Change, Big Impact.'
?? Here's Predictiva's CEO Ashraf Attia providing some valuable thoughts on how to go about making improvements in your business.
#LIF2024 Ashraf K. Attia Sue Tilley Irshad Mulla George Oliver Kalpna Mistry Dr Nik Kotecha OBE DL Leicester Startups Sam Larke
Co Founder at XVI
3 个月????????