Hapttic的动态

?? Are you ready to be a part of the future of Data and AdTech? Join the OnAudience team at Cannes Mac Sawa, Adrian Williams, Karolina Jakubik, Anna Powier?a, where we're set to unveil the latest industry trends, innovative data solutions, and pioneering strategies for the future of advertising. ? Why Connect with OnAudience Team? ?? ?????????????? ?????? ???????????? ???????????????? ????????????: Get firsthand insights into the rapidly evolving world of AdTech, and learn about cutting-edge approaches that can revolutionize your advertising strategies. ?? ???????????????? ???????????????????? ???????? ??????????????????: Explore our cookieless and diverse data solutions, designed to help you navigate the demise of third-party cookies and unlock new opportunities for targeted advertising. ?? ???????? ???????????? ????????????????????????: Engage with our team to gain unique perspectives on the future of data and advertising. Our experts will share valuable knowledge and actionable tips to help you stay ahead in the ever-changing digital advertising landscape. ?? ????????????????????? ??????????????????????????: Connect with industry leaders, and global data experts. ??? Let’s meet in Cannes and build relationships that can elevate your business to new heights. Join us on our Big Data Yacht Cruise: (Limited availability): https://lnkd.in/g8YgmXea #Cannes2024 #AdTech #DataSolutions #IndustryTrends #CookielessFuture #Advertising #Innovation ??

? What does it take to map digital influence in Sweden in 2024? In this case, we look at how Datastory helped Medieakademin turn data into a powerful tool, mapping Sweden’s top digital players and sparking nationwide discussions about digital influence. ?? Discover the full story here https://lnkd.in/g5EjmTD2

New Report Coming Soon! ?? Our latest report, Enhancing Ad Performance: The State of Channel Optimisation in the Middle East, produced in collaboration with Martechvibe is on the way! In this report, we dive into the current digital marketing and adtech landscape across the region, offering valuable insights into strategies, emerging trends, and ad performance analytics. We also explore how marketers are navigating key challenges, including budget constraints, complex attribution, and building confidence in predicting ad performance. We’re excited to share these findings with you! ??? Coming Soon! Adwake when you grow, we grow! ?? #DigitalMarketing #AdTech #ChannelOptimization #MiddleEast? #Insights #AdPerformance Francesca Dinardo

Gatekeepers are developing their measurement tools and technology providers are developing their identifier solutions. What will be the impact on measurement resulting from these innovations? What are their shortcomings? But above all, how can we improve interoperability between all these solutions to make digital advertising more effective and more responsible? Join julien delhommeau, Utiq's Chief Operating Officer who will be speaking on a panel today to talk about how the industry should look to manage and orchestrate these different solutions as we move to embrace first-party identifier solutions like Utiq - which improve both addressability and measurement on the open web. He'll be speaking alongside two other great leaders - Paul Leperchey , Head of Data at Publicis Media and Margarita Zlatkova,?Head of Data & Programmatic Advertising EMEA?at?Weborama. To find out more, just visit here: https://lnkd.in/eyGabcHM Marc Bresseel?Will Harmer?Julia Gloning?Jana Moran?Laurent Norridge?Norman Wagner?Pascale Arguinarena?Richard Finer?Sophie Poncin?Michail Piperakis?Monica Rodriguez Paz?Carlos Molina del Rio?Boris Weiss?julien delhommeau?Beatrice Lhopitallier?Alexandra Jaspar?Sara Vincent?Catherine Murray?Gunter Everink?Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech?#data?#digitalmarketing?#innovation?#technology?#marketing?#change?#digitalsovereignty?#brands?#publishers?#audiences?#privacy?#trust?#people?#digital?#advertising?#media?#business?#digitaladvertising?#tech

With the deprecation of 3rd party cookies by major industry players such as Google and Safari, industry has seen a renewed focus on first party data collection. Leveraging competitions and awards is now recognised as a key pillar in driving direct engagement and consent based first party data collection. The great news is that this data is often much more relevant and targeted as it provides marketing professionals the opportunity to tune the information collected based on the specific target audience that are after. If you are looking to learn more visit our latest blog on shifting to a 1st Party Data collection approach using user generated competitions: https://lnkd.in/gfPzzraM #firstpartydata #competitions #ugc #3rdpartydata #launchpad6 #customersegmentation

?? Want to take charge of your digital space? Our data-driven marketing strategies at Aygates Solutions help you analyze, optimize, and dominate your market! ?? Make informed moves that drive real results. ?? Ready to lead? Visit Aygates.com to learn more! #DigitalMarketing #AygatesSolutions #DataDriven #BusinessGrowth

This week in Martech: State of the Nation: London – An MWF report from the UK and Europe We held our inaugural Martech World Forum event in London on Halloween and it was a real treat (witty, I know). Now, we've got a glossy report summarizing the event and the broader state of the Martech industry in the region for your reading pleasure. Link to the report in the comments ?? Juan Mendoza The Martech Weekly

Here's some wishful thinking! With Digital tools running the world today, what if social media existed when Dussehra first happened. We believe, here's how things would roll. Ready to enter into an alternate dimension? Here you go! Happy Dussehra from Team CM Digital. ?? #happydussehra #colourmazedigital #cmdigital #digitalmarketing #marketingsolutions #socialmediamarketing #brandstrategy

Unlock the Future of Ad Performance!?? We’re thrilled to announce our upcoming report, "Enhancing Ad Performance: The State of Channel Optimisation in the Middle East," created in partnership with Martechvibe This report offers a deep dive into the region's dynamic adtech and digital marketing landscape, uncovering actionable insights into: ??Cutting-edge strategies for channel optimisation ??Emerging trends shaping the industry ??Advanced ad performance analytics Additionally, we tackle the challenges marketers face today, such as navigating budget constraints, simplifying attribution models, and building reliable performance predictions. Stay tuned for a comprehensive guide to mastering your marketing efforts! ??? Coming Soon! Adwake when you grow, we grow #DigitalMarketing #AdTech #ChannelOptimization #MiddleEast? #Insights #AdPerformance Anis Kechkar

Day Two of the Coalition for Innovative Media Measurement (CIMM)'s Annual Summit, in NYC tomorrow on Wednesday October 9th, promises even more debate, discussion and cutting edge content. With 500+ registered attendees, we have a truly amazing, unmissable line-up - agenda highlights include: Bob Liodice, President and CEO of the Association of National Advertisers, presenting his perspective on the future of measurement, the growth agenda for marketers, and priorities for growth. Sean Cunningham and Benjamin Vandegrift of the VAB, discussing accountability and audience activation - and a perspective on future measurement priorities. Anthony Katsur presenting the IAB Tech Lab's plans and priorities for improving measurement across the video and TV ecosystem through 2025 and beyond. Lisa Giacosa, Mike Bregman, Chris Williams, CM and Sam Garfield discussing Data, AI & the Evolution of the Marketer's Effectiveness Toolkit. TransUnion, Snowflake and New Engen, Inc. discussing whether closed loop measurement and privacy can co-exist. A fireside chat with one of the most brilliant content researchers in the industry, NBCUniversal's Lisa Heimann. Josh Chasin and Albert Lau presenting their paper, Solving Today's Evolving TV Measurement Puzzle - a must see for measurement professionals. An amazing discussion about accelerating the pace of measurement innovation, with a true power panel: Helen Katz, David Porter, Deirdre Thomas and Leslie Wood. A huge deep dive into attention, featuring Andy Brown, the new industry chair of our Attention Working Group, and a deep dive on transacting on attention with Scott McDonald, Chrissie Hanson, Yan Liu and Marc Guldimann. A measurement innovation showcase, with Comscore, Inc., Kantar Media and Samba TV. Break-outs exploring incrementality, content measurement, exact commercial minute measurement, local TV, measuring the creator economy, data collaboration, custom ad units, brand safety - and a special preview of our brand new paper, setting out a positive future vision for the US JIC - a real thought-starter. It's an incredible line-up - and you can join us! CIMM members get free tickets - but the event is open to the entire industry. You can register here: https://lnkd.in/eYJzw7T5