Effective segmentation can make or break your email marketing campaigns. But email is dead, some people say. But it isn't; its how email marketing campaigns are segmented. Here’s how you can fine-tune your approach via Gabrielle Pitman: 1. Demographic Segmentation: Personalize your messaging based on age, location, gender, or even purchase history. 2. Behavioral Segmentation: Track actions like email opens, clicks, and site visits to understand what your audience engages with. 3. Leverage Integrations: Connect tools like @Klaviyo, Meta, and TikTok to combine customer data for better-targeted campaigns. 4. Test & Iterate: Use A/B testing to continuously refine your segmentation. Monitor results and adjust for optimal performance. The more data you use, the more personalized and effective your email campaigns will be. #EmailMarketing #Segmentation #AudienceEngagement #MarketingStrategy
