h street digital的动态

Transcript

What do you kind of see as the biggest trend in 2025 for e-mail campaign strategy? Well, part of how a brand decides which campaigns to send a brand and how often does those campaigns is their content and promotions. But another important factor is deliverability. And last year Yahoo and Google released some pretty big changes in how a centers reputation is determined. And so now a year later, we're starting to see more important. Indications from that, which means the engagement of your list with every e-mail that you send carries more and more weight and so making sure that you're sending content that's interesting and relevant. Sometimes it needs to be educational about your products. Sometimes it's more storytelling about if there's a particular aspirational lifestyle that people choose to be part of and your products are a conduit to that. So putting your products in that context for example, like if you have a movie night, how do you make that better by using someone's products in a certain way to just overall. Enhance the experience, but also of course, cells are important. How do you keep revenue high and send the right offer to the right people? So I think for any brand wanting to be successful in 2025, it's really dialing in. OK, what are those buckets and how often are you sending each type of content to which groups of people? Awesome. And you know, I'm, I'm not that well versed on the e-mail side of things. And I think one thing I was when I heard about this update, you know, I saw all this stuff on LinkedIn. It's like e-mail is dead. Like, you know, like or whoever has like deliverability scores of XY and Z, you know, you're not going to be able to send anymore. It's like, hey, you know, all these companies are going to get kicked off of all these different types of platforms.