GSPANN Technologies, Inc的动态

Personalization in Advertising: AI, Programmatic, & Beyond ?? Did you know that 76% of customers are more likely to engage with ads when they’re personalized? Yet, only 32% of marketers leverage ad personalization. As we look ahead to 2024, here are the key trends to watch: ? AI-Driven Personalization: From product recommendations to tailored customer support, AI is transforming how we connect with audiences. Smart algorithms help segment customers and create hyper-relevant content. ?? Image Recognition: Imagine snapping a product photo and instantly getting all the details or using AR to explore new items. This tech is gaining traction fast! ?? Personalized Videos: Custom videos based on user demographics, preferences, and browsing habits can significantly boost engagement. It’s all about delivering what truly matters to your audience. ?? Omnichannel Experiences: Seamlessly personalized interactions across all touchpoints—website, social media, or email—are vital to stand out. Success lies in using integrative technologies, like programmatic advertising, that operate across platforms simultaneously. What trend excites you the most for 2024? ?? Share your thoughts below!?? #AdPersonalization #ARInMarketing #SmartAdvertising #AdTech

Personalization: The Future of Marketing Why is Personalization so important? In today's crowded marketplace, one-size-fits-all marketing just doesn't cut it anymore. Personalization is no longer just a nice-to-have—it's essential. Tailoring your marketing efforts to meet the specific needs and preferences of your audience can significantly boost engagement, loyalty, and conversions. Why Personalization Matters: Enhanced Customer Experience: Personalized content shows your customers that you understand their needs and interests, leading to a more meaningful connection. Higher Engagement Rates: When customers see content that resonates with them, they’re more likely to interact—whether it's through clicks, shares, or conversions. Increased Loyalty: Personalization fosters a sense of being valued, encouraging repeat business and long-term customer loyalty. Better ROI: By targeting the right audience with the right message, your marketing spend becomes more efficient, driving better results. How to Implement Personalization: Leverage Data: Use customer data to segment your audience and tailor content based on behavior, demographics, and preferences. Help from AI: Implement AI-driven tools that help deliver personalized recommendations, emails, and offers at scale. Test and Optimize: Continuously test personalized campaigns and refine your approach based on performance metrics. Personalization isn’t just a trend—it’s the future of marketing. The more you know your customers, the better you can serve them. Let's make our marketing more human, one personalized message at a time. . . . #MarketingStrategy #Personalization #CustomerExperience #DigitalMarketing #DataDriven #CustomerEngagement #MarketingTrends #AIinMarketing #CustomerLoyalty #BusinessGrowth

Most marketing professionals believe AI will significantly enhance ad targeting in the retail media space. Dive into the insights from a recent survey of 200 CPG advertisers. #RetailMedia #AI https://bit.ly/3vtKiWP

?????? ?????? ?????????? ???? ???????????????? ???????? ?????????? ???? ???????? ???????? ??????? ???????????????? ?????? ??????????????????+ ???????????????? ?????????????????? ?????? ?????????????????????????? ???????? ???????????? ???????????????? ?????? ?????????? ?????????????????????? ????????????????????????! Meta’s Advantage+ Shopping Campaigns promise automation, but many retailers struggle to understand how AI decisions impact their ad performance. Is relying on AI truly the best way to optimize conversions? Let's find out. The reason why you might be facing challenges with Meta’s Advantage+ Shopping Campaigns often comes down to common mistakes that hinder your results. Here’s what you shouldn’t do: ? Rely solely on default AI settings.?? ? Ignore audience segmentation and personalization.?? ? Skip regular performance reviews.?? ? Overlook manual input for creative control. To effectively utilize Meta’s Advantage+ Shopping Campaigns and enhance your ad performance, consider these key strategies: ? Focus on precise audience targeting.?? ? Utilize dynamic ads for personalized experiences.?? ? Monitor ad performance metrics regularly.?? ? Experiment with creative formats and messaging.?? ? Leverage insights from previous campaigns.?? ? Integrate with your existing marketing tools.?? ? Stay updated on Meta’s AI features and updates. Now that we’ve identified the challenges, here’s how to effectively navigate the pitfalls of Meta’s Advantage+ Shopping Campaigns: ? Customize your AI settings based on your goals.?? ? Invest time in audience research and segmentation.?? ? Schedule regular check-ins to adjust strategies. Implementing these solutions can transform your approach, ensuring that AI enhances your advertising efforts instead of complicating them! Maximize your retail success with smart AI strategies! ?? ?????????? ???? ?????????? ???????? ??2?? ?????????? ?????? ???????????????? ??????????? ???? ?? ???? ???? ???????????????? ?????? ???? ?????? ???????????????? ????????’?? ??????????????????+ ???????????????? ?????????????????? ???? ?????????????? ???????? ?????????????????????? ????????! #MetaAds #DigitalMarketing #AdOptimization #MarketingTips #LearningJourney #ecommerce #d2c

?? How can in-store retail replicate online ad efficiencies?? - By integrating real-time analytics and AI, in-store media can offer dynamic advertising akin to online strategies, adjusting ads based on real-time shopper data.? - Achieving "the right ad for the right person at the right time" remains a cornerstone of Retail Media's strategy. ?? Why focus on addressable audiences instead of location?? - It emphasizes that targeting specific shopper segments enhances ad relevancy and effectiveness, improving advertising returns. ?? What technologies enable the shift to audience-centric retail media?? - Emerging AI and computer vision technologies allow real-time detection and targeting of shopper attributes, enabling ads to be dynamically matched to audience profiles. ?? What are the benefits for retailers and advertisers?? - Forward-thinking retailers and brands can seize opportunities through real-time bidding to swiftly and extensively tap into in-store media inventory.? - They can connect with precise shopper segments in impactful and contextually relevant ways—no PII or opt-ins are needed, and it is fully GDPR compliant. ?? If these questions sparked your curiosity and you want to delve deeper, check one of Theo Schilter,?Advertima's Late Co-Founder, Chief Product & Technology Officer, latest thought leadership pieces: https://lnkd.in/ek6_vxTP where he answers: “Why Addressable Audiences, not Locations, Should Define In-store Retail Media Potential“ and more! ? Share your thoughts in the comments, we want to hear from you! #retailmedia #instore #advertima #retailtechnology #realtime #shoppperdata

?? The Future of Media Planning and Buying: Trends and Innovations Shaping the Industry ?? As we look toward the future, media planning and buying is undergoing a transformation driven by technology, data, and evolving consumer behavior. In this rapidly changing landscape, staying ahead means embracing the trends that will reshape how brands reach their audiences. ?? Key Trends & Innovations: 1. AI-Driven Media Buying ??: Artificial intelligence will take center stage, with AI tools enabling more precise audience targeting and real-time bidding across platforms. Automation will streamline the buying process, reducing human error and increasing efficiency. 2. Programmatic Everywhere ??: Programmatic advertising, already a powerful tool, will continue to expand beyond digital channels to TV, radio, and even out-of-home media. This shift allows brands to optimize their media spend across multiple touchpoints with data-backed precision. 3. Omnichannel Campaign Integration ??: Consumers expect seamless experiences across devices and platforms. The future of media planning lies in an omnichannel approach that aligns messaging across digital, social, TV, and offline environments, ensuring cohesive brand experiences. 4. Data Privacy and Consumer Trust ??: As data privacy regulations tighten and consumers become more aware of how their information is used, media planners will need to balance data-driven personalization with transparency. Brands that prioritize trust and ethical data use will stand out in the long run. 5. Content-Driven Media Strategies ??: The rise of content marketing is shaping media buying strategies. Instead of focusing solely on ad placements, brands will invest in content partnerships and influencer collaborations, creating valuable, authentic content that resonates with their audience. 6. Measurement Beyond Impressions ??: The days of measuring success by impressions alone are over. The future will focus on holistic attribution models that track consumer engagement and brand impact across the entire customer journey, providing a clearer picture of ROI. As these trends continue to evolve, it’s clear that media planning and buying will become more data-driven, automated, and integrated across channels. The brands that embrace these changes will be better positioned to connect with their audiences in meaningful ways. ?? What trends do you see shaping the future of media planning and buying? I'd love to hear your thoughts and experiences on how you're preparing for the next wave of innovation in our industry! #MediaPlanning #MediaBuying #AdvertisingTrends #DigitalMarketing #AI #ProgrammaticAdvertising #FutureOfMedia #OmnichannelMarketing

??????-???????????? ?????????????? ???? ???????????? ???????????????????????? At Ennovizion, we're excited to explore how artificial intelligence is revolutionizing Amazon advertising! ?? AI is changing the way we approach ad campaigns, making them more personalized and relevant than ever before. ?Here are some of the key features that AI brings to the table: ?? ???????????????? ??????????????????: AI enables precise audience segmentation, ensuring your ads reach the right customers at the right time. ?? ???????????????????? ??????????????????: Leverage data-driven insights to predict customer behavior and optimize ad strategies. ?? ?????????????? ???????????????? ????????????????????????: Automatically generate and test multiple ad variations to identify the most effective creatives. ?? ????????-???????? ??????????????: Optimize bids in real-time to maximize ROI and stay ahead of the competition. ?? ???????????????? ???????? ????????????????????: Deliver highly relevant ads that resonate with users, driving higher engagement and conversion rates. Discover the future of Amazon advertising with us and see how AI can take your campaigns to the next level. . . . . . . ?? Visit our website: ?? https://ennovizion.com/ #Ennovizion #letsconnect #AmazonMarketing #CustomerExperience #SalesStrategy #amazon #AmazonUpdates #letsconnect #AmazonStrategy #DigitalMarketing #AmazonDominance #ecommerce #Amazon #amazonseller #amazonsellers #amazonmarketing #amazon #amazonaffiliatemarketing #amazonsellercentral #amazonseo #AmazonPPC #PPCTips #brandmarketing #businessgrowth #socialmediatips #successtips #brandstrategy #eBay #ebay #AmazonListings #EcommerceSuccess #BoostYourSales #ProductOptimization #AmazonExperts #AmazonSEO #AmazonPPC? #AmazonAdvertising #DigitalMarketing #CustomerLoyalty #BrandLoyalty #CustomerEngagement #EcommerceSuccess #CustomerAnalytics #AmazonSellers #CustomerEngagement #EcommerceStrategy #BrandAnalytics #DigitalMarketing? #AmazonAdvertising #ArtificialIntelligence? #AdTech #AdvancedTargeting #PredictiveAnalytics #DynamicCreativeOptimization #RealTimeBidding

Imagine no longer being able to reach 25% of your audience through traditional search. ??According to Gartner, this may be the reality for marketers by 2026. This reflects just one of the shifts in consumer behavior shaping eMarketer’s trends to look for (and leverage!) in 2025. Here are some of my key takeaways from the eMarketer Summit going into the new year: ? ChatGPT’s AI-powered search debut last week is raising curiosity about the future of search engines. As more users turn to AI for fast, conversational answers, traditional search engines like Google will need to better evolve to stay contextually relevant. ? CTV and retail media will continue to rise, with retail platforms using push strategies to drive direct engagement and pull strategies to draw people to stores. Balancing both approaches can maximize reach and customer impact. ? In-store digital audio presents a new opportunity for brand engagement. Using this programmatic approach, marketers can deliver timely, contextually relevant messages that resonate with shoppers in real-time. Lowe’s partnership with Vibenomics is a great example of a retailer strategically using this to reach shoppers at the perfect moment with messages that drive action as they browse in-store. ? Dynamic Creative Optimization’s (DCO) popularity will continue, letting ad creatives be tailored based on identified patterns for different audience segments within a customer base. This type of hyper-personalized (BUT not in a creepy way) advertising has been shown to deliver improved CTR, conversion rate, and ROAS. ? Shopping behavior will only become more multi-channel so avoiding device-specific KPIs and leaning into cross-device metrics is increasingly important. ? CLV has been an often overlooked metric, yet plays an important role in fostering brand preference.

?? Seven Network revolutionizes data with REDi?4U! ?? Offering marketers real-time, predictive insights on consumer behavior with 95% accuracy. This AI-powered platform helps brands anticipate audience actions & optimize campaigns across channels. ???? #DataIntelligence #AI #AudienceInsights #Marketing #Advertising #FutureOfData #7REDiQ #7Network

On Tuesday, we published Part I of the future of AI on Ad targeting and in-store purchasing. Read Tuesday’s Part One and today’s Part Two — because I’m using AI in targeting for Beerconomy Digital, right now ?? And I have been since last Summer. For myself, first, for our prospects and our clients, and for the past 90 days, on behalf of ALL clients. 1. Incorporating inventory data into ads Ads for products that aren’t in stock are wasteful for retailers, services, products and brands. ?? Walmart Connect and Walmart Luminate have combined ad and inventory efforts to help refine ad messaging. For example, advertisers can target segments of a brand’s customer base that are trading down and target them with value-based messaging. ?? AI can monitor these inventory levels and adjust ads based on availability. ?? Walmart expects AI to enhance these insights in the year ahead. 2. Making sense of the wealth of retail media data Retail media offers extensive data to brands, but even savvy marketers can have trouble making sense of the volume of information collected. For individual clients, this is invaluable. Brands working with multiple retail media networks have the added challenge of making sense of data across platforms using different metrics. ?? Focusing on the metrics that are most important for your brand, rather than looking at every channel and data point, is the best way to prioritize retail media data, said Kristina Ciampi, head of measurement, go-to-market, for Amazon at Advertising Week New York 2023 in October. ?? AI can help drill down what the best data points are to focus on. It can also summarize large quantities of data to build a broader images. NOTE: At Beerconomy Digital, we use a cloud-based Business Intelligence platform and one of the things we can set-up for each client is the ability to target ?? by client group, geography, and more — we use AI-based targeting now, again, for new and existing customers and prospects, on behalf of OUR clients, and of course, for us. So I’m wondering ??: Why aren’t you and your company using AI for customer targeting now? Source: Originally featured in the eMARKETER Daily newsletter #ArtificialIntelligence #AI #DeepLearning #RetailMedia #RetailMediaNetworks #Targeting ??#ProspectTargeting #EmergingTrends #ConsumerBehavior #BrandAwareness #BusinessIntelligence #Beer #CraftBeer #NonAlcoholicBeer #Cider #Microbreweries #Taprooms #Brewpubs #Taverns “The best beers are the ones we drink with friends.” — Beerconomy Digital Cheers??! ??? Stephen Carter King Chief of Growth and Marketing and Strategy, Beer Market Analyst and Beerconomy CEO ? Thought Catalyst ? Advisor ? Sherpa ? Speaker sharing beer market trends, insights, data and forecasts ? Publisher of The Beerconomist