GS&F的动态

Karbo CEO Julie Karbo shares her 2025 outlook on the future of PR in an article in O'Dwyer's Public Relations News, sharing her insights on PR trends to follow this year, what marketing professionals are leaving behind in 2024, and opportunities for tech companies. Read more here ?? https://bit.ly/407k7Aj #Karbo #techPR #PRagency #PublicRelations #2025 #GenAI

The trends, challenges and opportunities that will shape the PR industry in the coming year -- Julie Karbo, Karbo Communications https://odwpr.us/4gJLaZA

The trends, challenges and opportunities that will shape the PR industry in the coming year -- Julie Karbo, Karbo Communications https://odwpr.us/4gJLaZA

Have you considered what awards your organization might win this fiscal year? Awards are a great way to boost team morale, increase visibility, and earn press. Whether nominating your Executive Director for high honors or submitting an especially good marketing campaign for recognition, your nomination needs to be rock solid. The award-winning Scatena Daniels Communications shares some tips on how to make the most of your nomination and this PR opportunity. Check it out! #strategy #publicrelations #branding #communications #executivecomms #marketing #nonprofits #nonprofitmarketing #nonprofitcommunications #nonprofitleadership #executivedirectors #ngos #directorofcomms #comms #marcom #ngos #socialimpact #commsconsultant #marketingstrategy #communicationsstrategy

Cision and PRWeek recently surveyed 400+ senior PR and communications professionals across the world to get their perspective on the industry's biggest trends and challenges. Here are some of the key findings.

The media landscape is evolving—what does this mean for brands? Thank you LBBonline - Little Black Book for sharing 5WPR Managing Partner & EVP, Lori Ruggiero's OpEd on how to navigate the modern media landscape, adapt to changing channels, and build impactful strategies to stay ahead in an evolving industry. Read her full feature below! ??????

At the beginning of 2024, Siobhan Holt asked a number of PR professionals to predict in 24 words what the coming year had in store in a piece for PRWeek UK. Twelve months later she asked us to revisit our predictions, and sum up the year in - you guessed it - 24 words. My key takeaway from the year (other than my inability to be succinct - 24 words is short!) can be found here: https://lnkd.in/grm9vt-S

Hitting your PR & communications goals is great, but without benchmarking your results, you might still be missing the mark. Benchmarking gives you the context and insights you need to: ? Prove your value to leadership ? Adjust your strategy in real-time ? Stay ahead of the competition Swipe for more ?? and check out the #PublicRelay Benchmark here > https://lnkd.in/exV9YREK #PRMetrics #MediaAnalysis #Benchmark #DataDrivenPR #CommunicationsStrategy

Lori Ruggiero, managing partner and EVP at 5WPR, on why there are fewer opportunities for PR professionals to gain client coverage and what the shrinking media landscape means for brand communications. Read here: https://hubs.la/Q02ZwrZJ0

At our recent webinar, global PR experts Heidi Thompson and Monika D. shared valuable PR insights to drive business growth. Here’s a quick look at the top takeaways. ?? PR-Driven Content: Keep your audience engaged across channels to strengthen your brand’s position. ?? Open Houses: Host them annually for relationship-building and media attention. ?? Media Training: Ensure your spokespeople are ready to handle any media interaction with confidence. ?? PR & Market Expansion: Use PR to position your brand as a leader in both new and existing markets. Want to learn more about PR? Book a meeting with us at https://lnkd.in/euZYAbtk #ACEpublicrelations, #PRStrategy #BusinessGrowth