Gro.X转发了
Moving upmarket? It’s time to shift your messaging from targeting users to targeting buyers. For startup customers, the user is often the buyer. That Founder or “CMO” you’re selling to is likely the one doing the grunt work using your product. If you’ve only been appealing to the end user - presenting features and ease of use, it’s time for a messaging refresh. Strengthen your language on: 1?? KPIs your buyer is accountable for. 2?? Data observability (Dashboards and analytics) 3?? Enabling managers to track team performance and scale. 4?? Governance and safety (ISO, SOC and other industry specific certificates). New Year New Me? Nah ?, New Market, New Messaging ?
