Group Black的动态

As #blackhistorymonth closes, many marketers begin to reflect on the moments and people mentioned about the culture this month. Many cultural touchstones are incorporated in cultural marketing. The rise of digital media, particularly platforms, play a role in how cultural marketing messages are shared. #Black-owned businesses particularly have seen a changed way in how they convey their message to community. This CMSWire post explains how platforms and cultural #marketing play a role in customer experience meant to court diverse audiences such as #Black consumers. This post also includes a link to my post a few years ago explaining how the history of the Black middle class formed the consumer base that exist today. #blackhistorymonth #blacktech #DEI #diversityandinclusion #customerexperience #socialmediamarketing #analyticsinsights

#Black consumers want brands to take real action on issues affecting their communities and to do their research when it comes to incorporating diversity in their advertising. Walking the walk through brand action and genuine depictions is vital to connecting with the segment! To help brands succeed in authentically engaging Black consumers, we're sharing the topmost culturally fluent ads for Black consumers through our CultureRate:Ad methodology. Top ads reflect Black consumers’ desire for true representation and inclusion that goes beyond the surface level and shows actionable change, and your brand cannot miss the opportunity to engage and grow with this consumer segment. Download our report via the blog, and contact us for more research on how to connect with Black consumers. #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights

Are brands truly reflecting the diverse stories of Black audiences? With over 35% feeling underrepresented in ads, brands need to do more. Discover how Nielsen’s article can guide you toward better representation: https://nlsn.co/6040qcLuq ??

Diverse audiences have been grossly underserved, yet they offer exponential benefits to your brand. But to champion them, you first need a foundational understanding of this wonderfully diverse and eclectic mix of people.?? ? In Havas’ new Meaningful Brands? US special report; “Seize the Moment: Unleashing America’s Full Potential Through Diverse Consumers,” our network explores how Meaningful Brands? can better connect with Asian, Black and Hispanic populations across multiple generations. Connect with us so we can share our impactful, concrete guidelines to help you build more meaningful connections with your diverse audiences. https://lnkd.in/ed8sqhQP ? #OneHavas #MeaningfulBrands #MeaningfulMedia

Marketing to Hispanic Consumers: The Power of Diverse Creative Teams As the Hispanic market continues to grow and influence the US consumer landscape, it's crucial for agencies to adapt their marketing strategies to effectively reach and engage with this demographic. A recent report by Ad Age highlights the importance of having diverse creative teams in developing successful marketing campaigns for Hispanic consumers. Here are a few key takeaways from the report: ? 70% of Hispanic consumers prefer to engage with brands that reflect their cultural heritage. ? 60% of Hispanic consumers are more likely to purchase from brands that demonstrate an understanding of their cultural values. ? 50% of Hispanic consumers report feeling underrepresented in mainstream media. To truly connect with Hispanic consumers, agencies must prioritize diversity and inclusion in their creative teams. This means hiring talent from diverse backgrounds, providing cultural training, and fostering an inclusive work environment. What are your thoughts on the importance of diverse creative teams in marketing to Hispanic consumers? Share your opinions and experiences in the comments below. Tag a colleague who might find this information useful. Please Don't Forget to Follow, Like & Repost For more info visit MPG ONE Agency Website: https://mpgone.com #HispanicMarketing #DiversityInAdvertising #MulticulturalMarketing #MarketingToLatinos #MPGONEAgency

According to a 2020 report via?CNBC, Black buying power was $1.4 trillion in 2019 and is projected to grow to $1.8 trillion by 2024. This represents a huge opportunity for businesses, brands, and advertisers to tap into this influential demographic and harness the power of their purchasing potential. URL Media can help you tap into this diverse market, Our multi-platform network creates scale without sacrifice, connects audiences to relevant news & information, and enables more economic viability for media organizations serving Black and Brown communities.? Want to learn more? connect with me and send me a message! #diversityandinclusion #dei #blackhistorymonth #advertising #diversity #advertisingstrategies #networking #diverseadvertising #visibility #brands #advertisers

Is your digital marketing truly inclusive? In today’s rapidly evolving market, diversity and inclusion are not just buzzwords—they're essential components of successful marketing strategies. Navigating the nuances of cultural sensitivity, understanding diverse audience needs, and ensuring your content resonates with a broad demographic are pivotal. It's about more than just avoiding missteps; it’s about actively seeking ways to connect genuinely with every segment of your audience. The conclusion? Embracing diversity in your marketing efforts isn't just the right thing to do; it's smart business. By broadening your appeal and demonstrating inclusivity, you're not only expanding your reach but also building deeper connections with consumers. Let's challenge ourselves to think beyond our immediate audience and consider how we can make every individual feel seen and valued through our marketing practices.

LONDON | Join us for a thought-provoking panel discussion on the evolving landscape of diversity in communications and advertising in partnership with?Publicis Groupe UK. 28% of UK adults say they actively avoid brands that don’t embrace diversity but it’s hard to authentically represent diverse communities -?Publicis Groupe UK ?????? ???????????????? ???????? ???? ????????????????????????????? ?? Our expert panellists will delve into key questions surrounding the role of diversity in both product-led and service-led sectors, the authenticity of diversity in advertising, its impact on sales and societal perceptions, and the genuine commitment of companies towards diversity. The panel will cover; ? Is diversity in comms as critical for product-led sectors vs service-led? Or are there more important elements to communicate about? ? Is diversity in advertising now genuine or is it still just a token gesture in some sectors?? ? Do diverse ads boost sales or risk alienating customers? Sophie Devonshire??,?CEO of The Marketing Society will be joined by; Jaswinder Sandhu?Head of Media at?Asda Jeff Fang,?Strategic Planning Lead, EMEA & LATAM at?Meta Marcos Angelides,?Joint Managing Director of?Spark Foundry ?????????? ?????????????? Date: Wednesday 22 May Time: 8.30 - 10.30am Venue: London WC2A 1JA BOOK NOW -?https://lnkd.in/eG7yE672 #uncomfortableconversation?#diversity?#advertising

The #adindustry's lag in #diversity risks losing #GenZ, known for valuing authenticity and workplace inclusivity, according to a number of key sources including the Association of National Advertisers. Join Ad Age’s Feb. 21 roundtable with Gen Z to discuss this gap. Follow the conversation on LinkedIn, Facebook, and X: https://lnkd.in/eSHVeEPi Mitra Creative MitraCreative.com

In the dynamic landscape of marketing, the key to meaningful connections lies in the cultivation of cultural intelligence. For brands eyeing the Hispanic consumer, it's not merely about tapping into a market; it's about establishing a genuine connection with a community that craves authentic engagement. The Hispanic cohort, with its rich cultural tapestry, yearns to be recognized and taken into account in the marketing narrative. It's not just a consumer group; it's an opportunity for brands to embark on a transformative journey that starts with a simple acknowledgment and evolves into unthinkable impact. At Fusion Latina, we see ourselves as more than just catalysts; we are the conduit that merges brands with the beating heart of the Hispanic community. With our nationwide network of Hispanic soccer organizations, we've witnessed the power of these connections firsthand. Kudos to the brands already championing this cause, and to others, let's not just converse; let's co-create a narrative that resonates and transcends. Join the discussion, connect with us, and let's pioneer a new era of culturally intelligent marketing together. ?? #CulturalIntelligence #HispanicMarketing #AuthenticConnections #BrandImpact