If my 23 yr old self could see me now she wouldn’t believe it! Brand new stepping into her first startup, the world was overwhelming and exciting, it held endless potential. The founders, execs and investors all seemed like titans that knew exactly what to do! I now know that while no one knew exactly what to do they did have a method, a strategy and they worked harddd. I was lucky enough to have had some strong mentors and soon developed my own sense of what it took to be successful in an early stage startup. How to look out for these companies to join or now how to know which to invest in.
The first thing that is important is the team. Anything is possible if the team is right. How do you know if the team is right? Well its about knowing them.. What makes them tick, what are their skills, how passionate they are and do you believe in them?
Second is the product.. Is there a need for it? Is it good? Will people want it?
Third is market.. What is the potential today and what is the future size of the market? How much of a share of it do I think the company can get?
Lastly .. what would the exit strategy be and rough estimation of what that can look like in terms of time and $
After following Ali Bonar on Instagram I knew that she and her team fit all the criteria above. I had been a follower for years, they were the real deal! They make an allergen free Granola Butter, this product already had a strong following that was only continuing to grow. When they announced they were seeking an angel round, I jumped at the chance!
Fast forward to today. Ali Bonar is an EY Enterpernuer of the year finalist and Oat Haus has announced a nationwide presence in both Target & Whole Foods just to to name a few!
I am very proud to announce that my first toe in the water of angel investing is with the team at Oat Haus !
I am proud of the Oat Haus team. And my 23 yr old self is proud of present day me who has worked hard enough to be in a position to support a growing brand. I have become the same type of investor I used to look up to and aspire to be! And the feeling is phenomenal.