Greater Than One的动态

How can you tell if the below image is GenAI? No LA traffic! ?? Excited to connect at the Amagi Corporation LA FAST Conference today! Let's catch up and discuss how streamr.ai can help you increase CTV ad spend leveraging GenAI. ??

As viewers, are you tired of seeing the same ad OVER and OVER while watching your favorite shows? So are we. As advertisers, are you tired of the waste that comes with overexposure? Us too! Discover how Innovid's Harmony Frequency solves one of the biggest pain points in CTV and digital! ?? Learn more with AdExchanger: https://bit.ly/3LKgqKi #CTV #Innovid #HarmonyFrequency #AdTech #Advertising Yahoo Advertising

What are the biggest opportunities for premium video in 2024? Is more transparency a good thing? What's it going to take for programmatic to get to the next level? Industry leaders share their answers with FreeWheel and Ad Age in these videos from CES. #FreeWheelEmp

What are the biggest opportunities for premium video in 2024? Is more transparency a good thing? What's it going to take for programmatic to get to the next level? Industry leaders share their answers with FreeWheel and Ad Age in these videos from CES. #FreeWheelEmp

Mondays are made easier when AMC Networks, MAGNA Global, dentsu, Paramount, and VaynerMedia are weighing in.?? Thank you Ad Age for sharing POVs that embrace the future of currency as a multi-currency world. Celeste Castle, executive VP at dentsu, speaks to how essential the shift is with our partnership: "We cannot talk about this space without mentioning VideoAmp. VideoAmp is working on partnerships with both buyers and sellers to trade on audiences, and making scaled audience trading the logical next step due to seamless integrations with publishers as well as frictionless interoperability capabilities." Read the full article below ?? https://lnkd.in/gTRJmDY6

??Exciting news from DISQO and VIZIO’s Inscape Data! This partnership is a big step forward in TV’s evolution. Brands and publishers can now measure ad campaigns with a single source across TV (linear & CTV), digital, and even siloed social media platforms - all without cookies. Advertisers need to see full-funnel brand and performance contributions from every channel and how they work together to drive growth. Now, they can… with one objective platform. ? Read about how our partnership is leading the industry forward: https://hubs.li/Q02nXw980

This is great news and underreported/discussed imo. Not so much because of PAIR itself, but because it represents the first wave of industry standards that recalibrate traditional 1:1 digital advertising workflows to work in a more privacy-safe manner. For those who aren't familiar, Google PAIR is a data clean room enabled protocol that allows advertisers and publishers to match 1PD for audience targeting via DV360. The IAB Tech Lab developing it into an open standard should not only make it compatible with a wider range of tech, but is a step towards decreasing friction for 1PD collaboration use cases moving forward.

Exciting insights from PMW Predicts! Subscription industry experts like Oscar Wall, EMEA General Manager at Recurly, are painting a transformative picture for the internet by 2024. In this article, he underlines the importance of adapting to the world of subscription-based CTV. His tip? Keep it personalized and flexible to cater to subscribers' needs. #KeepAGoodThingGrowing?? #RecurlyInTheNews

The new year started to be a pivotal one for AdTech, marked by increased collaboration, disruption, and innovation across the industry. With the imminent demise of the third-party cookie, the industry is gearing up for transformative changes. Underpinning all of this change, we will see a greater focus on driving value, boosting efficiency, and improving sustainability: 1. The industry will redefine value throughout the supply chain 2. Widespread adoption of industry standards will unlock scale and innovation 3. Programmatic will continue to accelerate advertising through TV streaming 4. The removal of third-party cookie will transform addressability in advertising 5. Sustainability and diversity, equity and, inclusion initiatives will drive real change across the ad industry What do you think? #MarTech #AdTech #DigitalMarketing

Have you ever had a CTV buy spend out in an hour? On one publisher? Are you looking to control your CTV and OLV buys like linear? The bevy of CTV supply still outweighs demand, and buyers are often faced with hitting caps too quickly and not having a proper distribution of spend across the day. We have built a solution that allows for controlled weighting down to the hour, giving you the ability to match your buys to traditional linear day parts, or to customize your buying weights to the day and time where your audience is most engaged. Our tech controls for the inevitable uneven spending in CTV and will make your buys more even, controlled, and normalized to actual audience viewing behavior and timing.