Grasslands: A Journalism-Minded Agency?的动态

PR professionals, scroll down to see video of Linda Thomas Brooks, CEO of PRSA, inviting you to learn about the Anvil Awards and start your submission today. #AnvilAwards

This time of year is often the only point when we reflect on what we've achieved. So it feels kind of perfect timing to consider entering your work for an award. There are just a few weeks left to enter before the early deadline for the PRmoment awards and I'm happy to say that I'll be part of the judging panel again this year. I really look forward to this opportunity as it's rare to see so much outstanding work collated in one place - and if I'm really lucky, in a pretty PDF with video links. ?? This is my third year judging now and I've seen some common themes, so here are some of the things that I look for in a stand-out award entry: ????Make me feel something - the most powerful entries I see are tied to campaigns that have a brief that makes you think, wow that was difficult/they had no budget/that topic was so polarising - and look how that team had to work to generate impact and most importantly, resonate with often a huge target audience ????Cut the jargon - tone of voice goes a long way in bringing an award entry to life, keep it real ??Go beyond press coverage metrics - seeing the dots connect across multiple channel metrics is super satisfying for me to read, so I can only imagine how that must feel in real life for you ??Proof read your work - I know, boring, but nothing distracts me like a typo! Demonstrating value as PR professionals is forever a conversation and arguably it's never been more needed now - as are we as comms experts - but that's a different post! Visit the website to find out more and download your entry form:

PRCA MENA Launches Registrations for Young Lions PR Competition 2025 PRCA Mena has officially opened registrations for the Young Lions PR Competition 2025, a unique platform for public relations professionals aged 30 and under to showcase their creativity and strategic thinking.? Conrad Egbert Read the details here : https://lnkd.in/dYTV3SMi #MediaAvataarMENA #marketing #media #advertising #Tech #news

?? Heading to MAPIC for the first time? Welcome to the heart of retail and property innovation! ?? Here are some tips to make the most of your MAPIC experience: ?? Prepare Your Badge: Print your badge beforehand and collect your badge holder at the entrance. If you forget, no worries – visit the registration desk to print it on-site. ?? Plan Your Schedule: Dive into the conference programme to identify key sessions and events that align with your goals. ?? Explore the Exhibition Space: Discover exhibitors showcasing the future of retail and property innovation – this is where trends are set and deals are made! ?? Connect with Ease: Forget the business cards! Use the Lead Manager App (available on Google Play and the App Store) to scan QR codes on attendees’ badges and save their contact details directly to your dashboard. ?? Don’t Miss Special Events: Kickstart your networking at the Welcome Party tonight and explore other fun opportunities like yoga on the beach, and immersive experiences. ?? Stay Inspired: Attend keynotes, panel discussions, and the MAPIC Awards Gala Dinner to gain actionable insights from industry leaders. Whether it’s your first time or you’re a seasoned attendee, MAPIC 2024 is where connections thrive, ideas spark, and opportunities come to life. Let’s make it unforgettable! #MAPIC2024 #RetailProperty #Networking #Innovation #MAPICExperience

One element of building and maintaining brand awareness is earning high-quality media coverage on an ongoing basis. Unfortunately, most organizations don't have news regularly. At next week's PRSA ICON conference, I will present several proven strategies organizations and their agencies can utilize to earn regular coverage, even when there's no news. If you're unable to attend the conference, please contact me and I'll forward my deck. #PRSA #MediaCoverage #BrandBuilding

Did you miss our webinar ???????????????????? ???? ????????????: ????’?? ???????????????????????????? ?????????? ???? ?????? ???????? ?????????????????????? ??????????????? You can watch the recording here???? https://lnkd.in/e3dbSqT4 #GCC #ciprinternational #pr #PublicRelations #cpd

Some tips from me on entering these (or indeed any) awards. ?? On discussing Press For Attention PR’s sponsored category, Responsible Business, Greg shared: “First up, tell us judges a story. We don’t need to hear about what you do, your history and inside leg measurements. Set the scene by all means but grab our attention early on by explaining the problem or challenge as it stood and how you tackled it and crucially…why? How did you change things? What does it mean for the user/stakeholder? Remember, nobody wants a drill…they want a hole in the wall. Show us the results.

?? Applying for awards is more than just a win, it helps build trust, gets you noticed, and sets you apart from the crowd. Plus, it’s a great way to celebrate your team’s hard work! Swipe through to see why applying for awards can make a big difference. ?? #jmgpr #pragency #prfirm #publicrelations #prssa #awardwinning #prstrategy #collegestudents #informational #youneedpr #ynpr #nyc

The PRmoment Awards are just around the corner! ?? As a judge for the Best Use of Creativity category, I'm thrilled for the celebration of outstanding PR achievements Here are three standout features from this year's entries that truly impressed me: 1. Purpose-driven campaigns: This year saw a remarkable increase in campaigns driven by purpose. It was truly inspiring to witness the creation of incredibly poignant campaigns that evoke strong emotional responses. The commitment to making a meaningful impact is palpable. 2. Relatable insight: There's nothing quite like coming across an entry where the insight instantly resonates. It's like a lightbulb moment where you just "get it" from the start. I'm always impressed when the creative concept effortlessly connects with absolute truths, requiring minimal explanation to grasp its brilliance. 3. Results that speak volumes: At the heart of every exceptional campaign lies tangible results that speak for themselves. I've been particularly impressed by entries that not only drive behaviour change but also back it up with impactful statistics. It's clear that these campaigns are making a real difference in the world. Get ready to witness excellence at its finest as we come together to celebrate the power of creativity in PR. ?? #PRmomentAwards #PublicRelations #CreativityUnleashed #CelebratingExcellence www.prmomentawards.com

Have you considered what awards your organization might win this fiscal year? Awards are a great way to boost team morale, increase visibility, and earn press. Whether nominating your Executive Director for high honors or submitting an especially good marketing campaign for recognition, your nomination needs to be rock solid. The award-winning Scatena Daniels Communications shares some tips on how to make the most of your nomination and this PR opportunity. Check it out! #strategy #publicrelations #branding #communications #executivecomms #marketing #nonprofits #nonprofitmarketing #nonprofitcommunications #nonprofitleadership #executivedirectors #ngos #directorofcomms #comms #marcom #ngos #socialimpact #commsconsultant #marketingstrategy #communicationsstrategy