Usually, as a Sales or Engineering leader, Peter had to explain to the sales rep why the customer would probably not be signing with us.? For this prospect, he had to explain to the Sales Manager about the art of listening. He didn't. For more of these stories and insights, visit us at graphicsalesstories.com and listen to the full podcast as we delve deep into understanding your prospect enough to give an accurate forecast. Full podcast here: https://lnkd.in/eW4F-hcW #graphicsalesstories #sales #salesforecasting