Agency partnership pearls need to be meticulously formed and cultivated, with their true value emerging from a process of mutual alignment, accountability, and value creation. My article—featured by Forbes Business Council, Association of National Advertisers, AdForum, and the 4A's—dives into how to find the perfect brand-agency partnership and unlock its full potential! Read the article here: https://lnkd.in/gRPuxrTA #AgencyPartnerships #AgencyManagement
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Feeling behind the competition? Let ADG Online Solutions equip you with the digital tools to thrive. ?? Watch your business grow with our innovative solutions. Ready for success? Contact ADG today! ?? #BusinessGrowth #DigitalSolutions #ADGOnline
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?? How far can you push your ad fill rates? Explore strategies to optimize performance, maximize revenue, and unlock the full potential of your inventory. ?? Dive into the details now! https://lnkd.in/gist4nk2 #AdFillRates #AdOptimization #DigitalAdvertising #RevenueGrowth #AdTech #magicbid
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If you are going to Cannes and are actively buying programmatic media, this is a session you likely want to listen to because of both the content and people on stage. But if transparency, data privacy and incremental reach are not important to you, then feel free ignore this post. #dataprivacy #transparency #programmatic #reach
Join Adform's John Piccone and other industry leaders aboard the Association of National Advertisers - TAG TrustNet yacht for a conversation moderated by Lou Paskalis on the implications of the ANA Programmatic Transparency Study to the advertising ecosystem. Learn more about this panel and additional Adform events: https://lnkd.in/d328xzmH ? Joe Zawadzki Michelle Hulst Ian Colley #CannesLions #Adtech #Transparency
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?? Brands are rewriting the playbook for ad spend in 2024, embracing change and fueling optimism. Explore the wisdom of our Outcome Engine leaders as they reflect on the evolving landscape. Let’s craft a winning strategy together - reach out today: https://lnkd.in/eVGgBBws Brad Dobbins Daniel Carter #adspending #adspend #outcomebasedmarketing #performancemarketing #digitalmarketing #affiliatemarketing
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Right Here Right Now - Read This Whitepaper from Pathlabs; Be A Lot Cooler If You Did!
Download this white paper to discover why independent agencies are embracing media execution partnerships to overcome in-house challenges and drive agency growth. Made possible by Pathlabs. #ad https://lnkd.in/eK5z2QDv
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Check out COO & Co-Founder Adam Chorley on SPO. In the rapidly evolving digital landscape, ensuring the quality and visibility of ad inventory has become a critical challenge for marketers and publishers alike. Discover how Supply Path Optimisation (SPO) is reshaping the ad ecosystem. Dive deeper into industry insights by subscribing to our newsletter today! https://bit.ly/4bd8jRr #AdTech #IndustryInsights
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Had a conversation earlier today with a Financial Services brand who is incorporating this into their 2025 strategy - excited to see the adoption! We are thrilled to share the launch of our new local market insights solution for digital and video media! Read the full press release: https://gag.gl/Y9B7Mw This MediaRadar, Inc. solution offers brands and agencies unmatched visibility into digital and video media spending across all 210 U.S. DMAs. Monitor competitors, optimize ad spend, and enhance ROAS with more precise data than ever before. “Definitely a game changer that will bolster our 2025 local strategy. We love what we are seeing from MediaRadar. We’ve seen a 400% increase in attributed spend for one of our Financial Services clients in the New York-area alone. This includes an exponential 2,081% increase in observed NY-based local properties (from 38 to 829 publishers observed)!” - Ryan Conway, Associate Director of Research and Data Products at GALE #MediaRadar #MarketingIntelligence #MarketingInsights #AdvertisingStrategy
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Digital Marketing Manager | Marketing strategist | Social media marketer | copywriter | Graphics designer
3 个月Cultivating agency partnerships requires dedication, but the rewards are truly extraordinary. ?? #AgencyGrowth