Government Technology Insider 的动态

?? Snowflake Data Clean Rooms ?? are transforming privacy-focused data collaboration, enabling secure and compliant data analysis for marketers. Leading brands are already leveraging this innovative tech to optimize ad strategies and boost ROI while protecting user privacy. As we move into a privacy-first era, Snowflake is at the forefront of this shift. #DataEngineering #DataPrivacy #CleanRooms #Snowflake #DigitalTransformation #AdTech #MarketingInnovation #DataSecurity #Analytics #PrivacyFirst #DataCollaboration #MarketingTech #ThirdPartyData #ConsumerPrivacy #DataProtection #SecureDataSharing #CustomerData #DataCompliance #CloudComputing #DataGovernance #DigitalMarketing #BigData #AI #MachineLearning #DataDriven #AdOptimization https://lnkd.in/gyKK_gzM

How does Merkle lead in data privacy and analytics? Using Snowflake, we deliver secure, AI-powered marketing solutions for Fortune 500 clients. Watch the video with JOHN GAJEWSKI and Morten Lileng for more: https://bit.ly/3AtdfVe

Check out AdExchanger’s latest article, “Meet The Ad Tech Players Using Generative AI For Their Media Buys,” featuring two of Cognitiv’s Co-Founders, Jeremy Fain and Dr. Aaron Andalman, who spoke with Senior Editor Hana Yoo. The article covers how we use #GPT technology to: ? Enable advertisers to input prompts or creative briefs, analyze content, and refine targeting to achieve content relevancy, sentiment, and viewability goals ? Empower advertisers to effectively and authentically reach their DE&I objectives ? Offer more precise predictions to drive performance/outcomes at scale ? Support advertisers as they prepare for the #cookieless future Read the article here: https://lnkd.in/dsfuRbXg

Thanks to big data and society for publishing a recent blog Bj?rn and I wrote about our latest article on automated consent. Read it here: [Automated Informed Consent Article](https://lnkd.in/gJYjqCXS)

GA’s hegemony is crumbling, “consent” has turned into a huge problem, data is degrading, privacy sensitivity is increasing – marketing doomsday is near. Right? That is one way to look at it. Or you join Simo Ahava at https://lnkd.in/d9iATryT and learn about strong contenders for analytics systems of the future, understand why consent isn’t a “problem” but a feature of current times, how clever data modelling is the solution to data degradation and how you can use server-side tech to enrich and control data flows.

?? Today, Verafin announces the launch of Entity Research Copilot — its first integrated Copilot capability with generative AI. ?? Verafin’s proven solutions with integrated GenAI copilot significantly improve investigator efficiency with up to 90% reduction in alert review time compared to legacy approaches. ? “Optimizing fraud prevention and AML/CFT programs for efficiency and improving effectiveness are top priorities for financial institutions, as they face increasing operational costs in today’s complex regulatory landscape, while also keeping pace with evolving financial crime threats,” said Brendan Brothers, EVP, Financial Crime Management Technology, Nasdaq and Co-founder, Verafin. Learn more about Verafin’s Entity Research Copilot here: https://spr.ly/6046beMcY

It’s incredible to think about just how costly misunderstanding data can be: ?? AML fines cost banks $6.6 billion in 2023. ??? A digital advertising error cost an advertiser $110M in 2022. ?? ?A rideshare company underpaid its drivers in NYC by $45 million over the last two years. These are just a few examples, and it’s only going to get more complicated as we move into the world of AI-assisted decision-making. That’s why I’m excited to be speaking at?Datanova?on?October 23rd at 10am ET, where we’ll dive into the real implications of starving your AI and analytics of relevant business data. Throughout the past four years, Datanova has reached over?11K viewers, from?100+ countries, representing?3,500 companies?(with?60%?from the?Fortune 500). Why? Because dealing with data is tough, and it’s more important than ever to get it right. We’ve got some amazing experts lined up (Matt Turck, Brian Kidwell, Vrashank Jain, Benn Stancil) who’ll be sharing their insights, challenges, and lessons learned.

?? Let's redefine analytics as our ally in marketing. ?? We're often told that analytics is the thief of privacy. But what if it's actually the architect of our future comfort? ?? Imagine a world finely tailored to your preferences, every interaction a step closer to this idea of a "digital utopia". ??? Yet, the sword of analytics is double-edged. It carves pathways to convenience while casting shadows of surveillance. ?? Is there a middle ground? Can we harness the power of analytics without giving up our privacy? Let's flip the script. ? It's time to demand transparency, control, and ethical use of our data. Not as subjects under watch but as partners in innovation. Be sure to share your thoughts below! ?? #DataEthics #DataPrivacy #InnovationPartnership #Analytics #DigitalMarketing #DataTransparency #FutureOfMarketing #BigData #MarketingStrategy

Learn how some companies may be using your data to “train” their AI or for other potential uses, as well as instructions explaining how to opt out of those uses of data or step up your privacy protections.

Learn how some companies may be using your data to “train” their AI or for other potential uses, as well as instructions explaining how to opt out of those uses of data or step up your privacy protections.