Here's why you should be leveraging psychology in your paid ads: Cutting through the noise in paid media is more challenging than ever unless you're utilizing psychological insights to make your ads more effective. You need to capture your audience, hold attention, and convert them into an actionable sale as quickly as possible. In our FREE Ad Psych Playbook, we break down 15 psych concepts and how to apply them to your ads such as: 1.) Mastering Loss Aversion: Research shows that people are more motivated by the fear of losing something than by the prospect of gaining something. Use this to your advantage by emphasizing what your audience stands to lose if they don’t act. 2.) Utilizing the Anchoring Effect: The anchoring effect demonstrates that people base their decisions on the first piece of information they receive. Make your current offer up-front and irresistible. 3.) Applying Risk Compensation: When people perceive a lower risk, their tendency to convert is higher. This approach can encourage hesitant customers to take the plunge. Download our FREE playbook to get a full rundown of all 15 psychological concepts. It also includes 101 top video hooks and an intro to our secret sauce (BDQs). https://lnkd.in/gmQh7wWG Ready to elevate your paid advertising strategy? At Primer, we harness the power of psychological principles to craft ad campaigns that not only reach your audience but truly resonate and convert. Schedule a growth consult today: https://lnkd.in/gvASDamy #MarketingStrategy #PaidAds #PsychologyInMarketing #DigitalMarketing #LossAversion #AnchoringEffect #RiskCompensation #ConsumerBehavior #AdCampaigns
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Paid ads can be a game-changer if done right. Here’s my personal checklist for creating high-performing ads: Know your audience inside and out. Prioritize visuals that grab attention. Track, analyze, and tweak! Mastering ads takes time, but the payoff is worth it! #PaidAds #PPC #DigitalMarketingTips #SagarSinghChauhan
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Ever wondered why your paid ads aren't hitting the mark? Discover where your ads are missing the target and how you can turn things around with these top 5 game-changing tips! ?? Boost your ad performance and see real results with Algorithm Cracker Digital Marketing Agency. Top 5 Tips for Ad Success: * Identify Your Audience * Craft Compelling Copy * Use Eye-Catching Visuals * Optimize for Mobile * Analyze and Adjust Regularly Ready to take your ads to the next level? Contact Algorithm Cracker today and let’s get your campaign on the right track! ???? #PaidAds #AdStrategy #AdCampaign #MarketingStrategy #BusinessGrowth #digitalmarketingagency #AlgorithmCracker
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The question of budget is so specific to your business. And there's no right or wrong answer. It's actually quite simple. So I'll break it down for you ???? Never spend more than you can afford. A good starting point for 1 campaign is $20 per day, this gives you enough money to test 2 different audiences and a range of ad creative. Less ad spend = slower results, and needs more time for Meta to gather data to optimise your ad. More ad spend = faster results and your ads get fed to the right people quicker. How much did you think you needed before getting started with paid ads? #MetaAdsTips?#AdStrategy?#BusinessGrowth?
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If you’ve done Facebook or TikTok Ads for any period of time, you know how much of your success depends on your ads. One good ad can really make or break your campaign. And if you’ve worked with 5+-figure budgets, you know how crucial it is to keep finding these good ads, because creative fatigue is no joke and it *will* sink your results. The Test-to-Win Method focuses on just that. In short, the Test-to-Win method focuses on short-duration A/B/n testing of multiple ad variants to combat creative fatigue and identify winning creatives, copy, audiences or landing pages faster, while minimizing the negative impact on CPA. ?? Head over to our blog to find more on the Test-to-Win method, tips, and frequently asked questions.. https://lnkd.in/d6qumMx8 #creativetesting #marketingtips #marketing #ppc #googleads #facebookads #instagramads #digitaladvertising #paidmedia #advertisingstrategy #googleadwords #metaads #adcreative
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Are your paid ads underperforming? It might not be your budget—it’s your message. So many businesses believe that increasing their ad spend will solve low performance, but that’s not always the answer. In reality, the way you communicate your value can make or break your ad campaign. Here’s how to strengthen your ad messaging: ? Focus on pain points: Address a problem your audience is facing and how your product or service solves it. ? Use strong CTAs (Call-to-Actions) that clearly tell people what to do next. ? Keep your messaging short and clear—attention spans are short, especially in ads. ? Speak their language: Avoid jargon and craft a message that resonates with your specific audience. → Pro Tip: The right message, not just more money, will increase your ad conversions. How clear is your ad’s value proposition?
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Do you think paid ads are easy? Just run an ad, right? ? But there’s a lot more to it :) 1. Research your audience. 2. Design great creatives. 3. Analyze the data. 4. Test, tweak, repeat. 5. Spend smart, not more. Need help with paid ads? Pop me a DM! :)
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Paid ads are dead? No, but if you've ignored creative testing, you might be throwing money away! Here's what skipping creative testing could cost you: High CPAs and Wasted Budget: Ignoring testing means pouring money into underperforming ads, resulting in high CPAs and wasted budgets. Limited Audience Understanding: Without creative testing, you're shooting in the dark, unable to understand what your audience is engaging, leading to low CTR and high costs. Missed Optimization Opportunities: Ignoring creative testing leaves little room for campaign optimization, missing out on potential optimization opportunities. PS: Creative testing is an ongoing process, not a one-time thing! Thoughts? #FacebookAds #GooogleAds #TikTokAds #DigitalMarketing #CreativeTesting #MarketingStrategy
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Here's how I transformed a struggling client into a profitable one in just 2 weeks! ?? Background, So, this client was struggling to stay profitable for the past three months due to overall bad performance and low AOV, until I took charge of the ad accounts and made some tweaks that significantly improved the results. Here’s the breakdown of how I did it: ??: ???????????????? ???? ????????????????: If you follow my content, you might be familiar with the term” Generalized Creatives” or creatives that speak to no one. The ad account had a bunch of generalized creatives, I injected just two persona-based creatives into the ad account, and that helped reduce the CPA by 57%+. ??: ?????????????????? ?????????????? ????????????????????: Since I took over the Google side as well, so I was able to bring a good chunk of new customers from the Google side by simply launching a generic search campaign and tweaking the Pmax settings and audience signals, considering the traction we were getting from Google we shifted 60% of the focus to the Google side. This helped in better utilizing the available limited budget. ??: ?????? ?????? ????????????????????????: Since we were low on budget and there wasn’t enough room for testing so I started testing the creatives using Bid Cap by finding the right Bid. And it worked like a charm. ??: ?????????????????????? ???? ?????????????? ??????????????: Utilizing engaging video content from the client's official social media platforms, particularly TikTok, helped reduce the CPA by 39%. By implementing these refined strategies, I was able to overcome the challenge of unprofitability and achieve substantial improvements in target KPIs. #marketing #digitaladvertising #digitalamarketing #marketing #creativestrategy #organicmarketing
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Consider this your checklist for your Q4 Paid Ads???? ??Dynamic Ads: Automatically show users products they’ll love based on past actions. ??Collection Ads: Perfect for mobile—combine videos or images with a product catalogue to drive direct sales. ??Stories Ads: With 30-40% higher engagement, these are a must for brand awareness. ??Carousel Ads: Showcase multiple products or features in one swipe. ???Video Ads: Keep it short and sweet (15-30 sec) with UGC/GIF content to grab attention. How prepped are you feeling? Find all this and more in our playbook >?https://2ly.link/1zwUL? #MetaAds #Q4Ads #PaidSocial
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How To Make Sure To Fail With Facebook Ads In 2024 Our team at Adbox analyze 9,500 ads every month to identify top performing ads. We found five reasons why your ad might fail in 2024 1. Neglecting Ad Creatives → Failing to invest time and effort into creating visually appealing and compelling ad creatives can lead to low click-through rates and minimal conversions. 2. Overlooking Ad Copy Quality → Weak ad copy fails to convey your message, leading to disinterested users and missed opportunities for conversion. 3. Disregarding Ad Placement → Random ad placements without considering audience behavior on Facebook result in inefficient delivery and campaign performance. 4. Running Multiple Campaigns → Juggling numerous campaigns without a cohesive strategy can lead to confusion, overspending, and dilution of your advertising impact. 5. Not Testing New Ads → Failure to experiment with new ad variations hinders discovering what resonates best with your audience, limiting potential success. << Ignoring these critical elements can lead to wasted resources, diminished engagement, and missed opportunities>> P.S. What other things do you want to include in the list? #facebookads #adcreatives #paidads #marketing #adscampaign
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