Goodwysh转发了
Premium blends in 1000+ hotels | Helping Business Owners craft memorable experiences & build customer loyalty | Founder @ Goodwyn Tea & Goodwysh
the festive season is around the corner... and the calls have already started pouring in... you know the drill.. "bulk corporate Diwali gifting orders"....but when i ask, "why do you want to give a gift?"... the answers are often disheartening.. "yeh toh dena hi hoga na..." (it's something we have to do) "har saal dete hain..." (we give gifts every year) ...no thought, no meaning, just a mindless ritual…doing things because its a tick mark on a todo list.. but why? why do we send gifts we don't really care about, to people we barely know? is it just tradition? obligation? the fear of missing out? now tell me.. how many gifts do you receive during the festive season? how many of them do you truly cherish? how many of them even make you feel connected to the sender? we all know it's often a game of give-and-take... devoid of any real emotion or thoughtfulness..and that's exactly what we're trying to change at Goodwysh… we believe that gifting should be about connection, about showing appreciation, about making someone feel truly special..humans crave connections.. what if, instead of spreading ourselves thin, we focused on the few relationships that truly matter? what if, instead of a hundred generic gifts, we chose twenty truly meaningful ones? imagine the impact... a handwritten note, a personalised gift, a gesture that shows you truly care...it's not about the quantity, it's about the quality of the connection.. lets put ourselves in the shoes of the receiver and then see the change.. then we will actually make an impact.. and not just do it for the sake of it..?
Absolutely, the festive season is upon us, and the rush for corporate Diwali gifts has begun. But let's pause and reflect: Why do we give these gifts? Too often, the answers are uninspiring—It's tradition," "We do it every year." These responses reveal a lack of thought and meaning, reducing gifting to a mere checkbox on a to-do list.
Absolutely agree! Let’s shift from mindless rituals to meaningful gestures. There are many ways to bring meaning. Something as simple as adding a note to the person goes a long way in building meaningful relationships.
Good observation
?? on point
User Experience ? One Design Community ? World Usability Day ? HCI International Conference ? IxDF
5 个月Well said, an impact always makes a difference, when we focus on quality, depth, meaning and probably a purpose in anything we do. It adds on to brand building surely, leaving a long term impact. It takes a well thought and initiated group discussion (not solo), probably asking a few Wh-questions and even being a devil's advocate if needed. Would any forget us if we don't gift this season? What could be the odds? If we're not gifting, why aren't we? Are we supporting a social cause, or any ongoing and continuing activity/ similar? It could be the wholesome experience a person goes through while gifting, while receiving a gift and probably looking into "a day in a life of the gift". This multifaceted exercise could help us deciding on the smallest of impacts gifting might create, how do we package it? what would someone do with the package after opening the gift? what's the waste the package might be creating? what's the probable expression the gift might create? what's the source of the gift? are we supporting any local groups while sourcing the gift? are we supporting any UN2030 mission in the entire gifting procedure? I mean, yeah, a bit too much of overthinking, but it might just help in achieving an impact.