GoodPop的动态

???????????????????? #?????? - Our 'Open Mic' Night With Nudie Jeans: Can consumer brands ever truly champion responsible consumption? That’s the kind of low-key question we like to throw to a room of consumer brands and sustainability professionals. This isn’t your average industry mixer. On 24th July we collaborated with the dream team of Gareth and George at Nudie Jeans to bring together 50 of our community, at their Soho HQ. We sipped Dalston's Soda Co., The Uncommon and The Gipsy Hill Brewing Co, and did a round-table style 'open mic' to hear the answers in the room. This week, we're recapping the best night of the year (not biased). ?? GOOD NEWS: We cover the greatest and latest from Pizzarova, Nice | B Corp?, GOB, Athletic Brewing Co. and more... ?? We also run you through what you might have missed this week at FTF - from some of the love we've been getting (thanks George, Catherine, Nicole!) to the August events roundup you may have missed. ?? Full newsletter in the comments! ____ Want to know more? We're a volunteer-led platform - by sustainability professionals, for sustainability professionals. Our goal is to dig into how consumer brands are innovating to be more sustainable. We do this via newsletters, interviews, events, databases and more.

It’s hard to believe it’s already been over three months since I joined the amazing team at Steeped Coffee. Time really does fly when you’re passionate about what you’re doing (and highly caffeinated). From day one, I’ve been inspired by the vision and the people behind Steeped Coffee. The innovation, the commitment to quality, and the drive to make the coffee experience easier and more sustainable has made every day a rewarding one. It’s not just about a product; it’s about building something bigger: ?? Innovation at the heart of everything we do ?? A commitment to quality and sustainability ?? Making the coffee experience more eco-friendly ?? Creating a brand that’s shaping the future of coffee ?? Building something bigger than just a product ?? Working with amazing partners and brands to make their own branded Steeped Brew Bags What I’m most excited about is seeing how much we’ve grown in just a few months. The energy here is contagious, and the dedication to our mission is unwavering. Whether it’s through creating more accessible, eco-friendly options for coffee lovers or expanding our reach to new markets, I’m incredibly proud to be part of a company with such a clear and impactful purpose. Coffee really does bring everyone together ? #SteepedCoffee #CoffeeInnovation #CompanyGrowth #Grateful #3MonthMilestone #4thwavecoffee

? Just added to the PartnerUp platform! ? Brands love to tie a collab with a theme. Whether it's celebrating Earth day ?? , encouraging Veganuary ?? or an excuse for National Wine & Cheese Day ?? ?? But you don't always know what significant dates are out there and when. So we added a calendar to the platform with all dates of interest! Find the calendar in the Inspiration area ? #brandxbrandcollab #brandcollab #businessupdate

"Earth Month isn’t just another marker on the calendar; it’s a clarion call for introspection and action." -?Kevin Sherman, CEO of?Tractor Beverage Co. As the sun sets on Earth Month 2024, we are reminded that we must constantly be willing to change and evolve our business practices. As Kevin said, "sustainability is a mindset," and one that could radically reinvent the beverage industry for good. Read more in his latest?Forbes Business Council?article. #DrinkTractor #Organic #EarthMonth2024

The upcycling supply chain process involves transforming waste materials or unwanted products into new, high-quality items ? But the heart of upcycling is more than just the materials—it's the relationships with our suppliers ?? Our partnerships with suppliers are built on trust, collaboration, and shared goals. Together, we: ???? Source responsibly: We work with suppliers who share our commitment to sustainability. ???? Innovate continuously: By collaborating, we discover new ways to repurpose materials and reduce waste. ???????? Strengthen communities: Supporting local suppliers helps bolster regional economies and promote eco-friendly practices. Additionally, as we celebrate Asian Heritage Month, I want to recognise the incredible contributions of Korean women throughout history, whose leadership and creativity brought us insights into fermentation and kimchi that are now being implemented in The Ferm’s methods ???? To dive deeper into the importance of upcycling and fermentation, listen to Monocle’s The Menu podcast: https://lnkd.in/e_5aJHEn #Upcycling #SupplyChain #AsianHeritageMonth #KoreanHistory #CircularEconomy #SupplierRelationships #GreenInnovation Ottolenghi Group Noam Bar Fooditude Matt Byne Wylde Market Nick Jefferson OXO Tower Restaurant, Bar and Brasserie Andrea Zick (She/Her) Red Star Growers Ltd Jon Newell Angry Monk Michael Haskamp (何敏行)

?? How Staying True to the Mission Helped Naman Tekriwal Elevate Breer to the Top Sustainable Craft Beer Brand Within Just Four Years ?? Today, we had the privilege of sitting down with Naman, Co-founder and COO of Breer, a pioneering food upcycling startup that turns surplus bread and pizza into craft beer to combat food waste. Naman shared his journey of launching a company at 13, addressing Hong Kong's food waste problem, and building Breer into a leader in sustainable craft beer. Here are the highlights: ?? Highlights Include: - How Breer turns surplus bread and pizza into delicious, award-winning craft beer. - The challenges faced and overcome in the early stages of Breer. - How Naman Secures Partnerships with Hong Kong Maxim's Group and City Super Limited Using the Right Strategies - Customer-first and iterative go-to-market strategies that drive success. - Key strategies for building brand loyalty through honesty and transparency. - Naman's vision for Breer's future, including product expansion and international market reach. Whether you're an entrepreneur, a sustainability advocate, or someone interested in innovative solutions to food waste, this interview is packed with actionable insights and inspiration. ???? ?? Read the full interview here - https://lnkd.in/gYN7Vz6B

??In the world of wine, just as in business, the boldest flavors and most remarkable successes come to those who dare to blend tradition with innovation. ?? ? Embracing new opportunities with an open heart and a curious palate is the essence of our journey. It's about venturing beyond the vineyard, testing new ideas, and refining our craft to create something truly extraordinary. Here is your reminder to be open to new possibilities in your business. Often times we are anxious to try something new because the old way is working. But is it really? I have yet to see wineries adopt digital practices to expand their awareness online. What’s holding you back? If it’s the lack of technology skills, that is where you will outsource to the experts. ??Social Media Sessions are now available for the summer season. This is a great choice if you’re looking for an Instagram profile upgrade. For an investment of $350 USD you will receive: ????1 hour Strategy Call with video and transcript ????Profile Audit that includes Bio optimization, New profile photo, Highlights photo covers, a Link for new subscribers and Lead Magnet idea. ????4 Content Categories to use to diversify your profile, ideas for Everyday video clips, Reels, IG Stories, Carousel posts, and Blog Post ideas. Message SESSION to https://lnkd.in/eBAjS4EK if this is something you’re interested please let me know and I can send over your special link. Let's raise a glass to the endless possibilities that await when we're courageous enough to explore them. ????

Blue Tokai Coffee Roasters just bagged $35 million, and let me tell you - this isn't just another Series C funding round. It's a wake-up call for every brand and marketer out there. Here's the cold, hard truth: While most brands are still peddling simple experiences, Blue Tokai has built a cult following that would make Apple blush. They're not just selling coffee; they're selling an obsession. And now, with this cash injection, they're about to go supersonic. 350+ stores. New markets. Product innovation. It's not expansion; it's domination. But here's what really grinds my gears: Most brands still don't get it. They're stuck in the dark ages, thinking a catchy jingle and some Facebook ads will cut it. Wake up and smell the Blue Tokai, people! This is what brand building looks like in 2024. It's not about being everywhere; it's about being unforgettable. Blue Tokai isn't opening stores; they're building shrines where coffee aficionados congregate. They're not launching products; they're starting movements. Are we creating brands that people merely buy, or brands people would fight for? Are we playing it safe, or are we pushing boundaries like there's no tomorrow? Blue Tokai's success isn't luck. It's a masterclass in understanding the modern consumer's psyche. They tapped into the desire for quality, authenticity, and community - and they're riding that wave all the way to the bank. Here’s what you should learn: Stop playing small. Your customers don't want another option; they want an obsession. Give them something to believe in, fight for, evangelize. The age of mediocre marketing is dead. Blue Tokai just signed the death certificate. Agree? Disagree? If this post didn't just shock you into rethinking your entire strategy, you're part of the problem. Let's ruffle some feathers in the comments. And for those brave enough to build the next Blue Tokai? My DMs are open. Let's create some good marketing over a cup of, well, you know what. #BrandRevolution #BlueTokaiEffect #MarketingTruth #WakeUpCall #BlueTokai #Funding

Let's turn up the temperature! ?? Check out the latest Piotr Marcinkiewicz picks for this week! Only exclusively curated products for those who are striving to stay ahead! ?? Swipe to unlock strategic opportunities for maximizing quality and cost-efficiency! ?? #TopProducts #FoodcomSA #TopPicks

Over the past 5 months, a dedicated group has convened to discuss how the state (and the broader ecosystem) can better support and connect Oregon's incredible food & beverage community -- a community that touches every region and part of the state. It's been an honor to serve as co-chair of the Growth & Innovation committee with Nikki Guerrero. We have helped to oversee committees focused around Innovation, Trade, Capital and Copacking/Distribution. These are all big issues to tackle, and while we most likely won't be able to address all of them in deep ways, our hope is that this work creates programs that can have immediate impact, but just important lays the foundation upon which to help create the framework to help more Oregon based F&B companies become long term sustainable/profitable companies. Big thanks to the folks who have dedicated their time to working on all these issues - Hannah Kathryn Kullberg, Kristen Penner, Sheri Cole, Thomas Angel, Paul Evers, Joth Ricci, Sam Tannahill, Amori Rix, Chris Joseph, Lois Cho, Chris Nemlowill, Erik Andersson, Erick Garman, Jess Paulson, Jaime Lynne Tulley, John Boyle, Katherine Lam, MBA, Martin McClanan, Nathan Kadish, Chris Barhyte, Lindsey Morse. And a note of thanks to Andrew Desmond from the Oregon Business Council (OBC) for helping to steer all of us towards some actionable outcomes. This work is critically important to Oregon, and I'm humbled to be able to play a part in helping to create some impactful and meaningful initiatives. https://lnkd.in/gTj_HJfS