Good Morning, Market的动态

Shoutout to Sean Fox for joining the podcast to discuss the dangers we business leaders are facing in branding and communications. In a sea of commodity content, authentic quality will shine through. Do you want a brand that is fast and easy or one that will stand the test of time? Sistine Chapels are much harder to create than bananas taped to a wall, but the former will stand the test of time. Don't let your brand go extinct because of convenience! #brandingstrategy #smallbusinesspodcast #aidesign

#CMO's, #BrandManagers, #InsightsLeaders, if you want to know how your creative is going to perform before putting it into the wild, checkout this clip and then the full podcast via the links in the comments. #Advertising #Marketing #Packaging #CreativeDevelopment #AdCreative #DigitalAdvertising #CTV #TVAdvertising Cogent Collective Synapbox Ben Hsieh Tom Barbaro Cristina De la Pe?a The links to listen/watch are in the comments

How do my predictions from 2019 stack up? We went through the archives and dug out some of our old podcast episodes Quite funny listening back to my opinions from almost 5 years ago!! Turns out, I wasn't too far off Things have continued to become more automated But our role as a marketing agency is no less important As we do less hands-on tinkering, we have had to evolve and provide support in more strategic and creative ways And at PK, we are setting ourselves up to continue riding this trend as it continues over the next 5 years again Building out a creative department, training our teams to be strategic partners, and leaning into the automation we have available All of this will help us remain relevant in an increasingly automated world!

I’ve had the privilege of joining many podcasts, but my recent conversation with Neil Wilkins stands out as one of the most enjoyable. We expected a lively debate, but instead found ourselves aligning on so many key topics around marketing. If you're passionate about marketing or looking for insights, I highly recommend giving it a listen. We covered some thought-provoking topics, including: ?? Navigating a Marketing Career: Lessons learned across various industries and companies. ?? The Power of Curiosity: Why continuous learning is crucial in marketing and beyond. ?? Market Orientation: How marketing is the only department that can be the true voice of the customer within an organisation. ?? CFO as Your Best Friend: Why marketers must build strong relationships with the CFO and have no choice but to master the language of the boardroom. ?? John Lewis & Partners: A deep dive into why many of their current challenges are marketing-related (check out the clip below!). While I’m not sure about the “veteran” title, the rest definitely resonates! ?? Listen in for some great takeaways - On your favourite podcast service at https://lnkd.in/eusfxK7f Watch the conversation on YouTube at https://lnkd.in/e8D-KyGT

I was on a podcast this last week and went on a bit of a rant about how marketing is ultimately the responsibility of the CEO. . As a business owner, growth is your primary responsibility. Therefore, marketing is your responsibility. Therefore, contemporary communication is your responsibility. Therefore social media is your responsibility. . How your business communicates rests solely on the shoulders of the CEO - it’s that way in every successful organization. The CMO reports directly to the CEO just like the CFO reports directly to the CEO. Finances and communication are two of the most important things in a growing business. . You don’t have to be a marketing expert, but you have to build a team of people who are. And you’ll never not have to champion it.

I just had my mind blown. This is by FAR the scariest (and coolest) AI functionality I've seen yet. My jaw hit the floor. A new model with the ability to take any written piece of content, and turn it into a VERY real and robust podcast episode. In this example - I fed it an article I wrote recently about driving marketing ROI for portfolio companies. Listen to this small snippet of the 30minute podcast it made for it ?? Absolutely unreal. The "hosts" add a ton of context and external perspective, building on the concepts I started. Such a powerful display of what technology can do, but also a scary look ahead into what's to come in content creation, copyright infirgment, etc. What do you guys think, scary or cool?

By far the coolest AI feature I've seen lately. You can turn any long-form content into a podcast episode. Your unique insights/knowledge >> blog post/guide/course/whitepaper >> email >> generated podcast episodes >>social media posts.?

Ready to rethink how you approach property management? In this episode of the Digible Dudes Podcast, David Staley and Reid Wicoff are joined by Joe Summers, to dive deep into how technology is disrupting the multifamily real estate industry. From AI and chatbots taking over call management to the rise of maintenance tech that enhances tenant satisfaction, Joe reveals the strategies that forward-thinking property owners and managers need to stay competitive in today’s market. We also explore why multifamily marketing might be "broken" and what companies can do to improve branding and lead generation in a world where technology is advancing faster than ever before. Curious about how to optimize your operations, boost tenant retention, and stay ahead in the multifamily space? Tune in to hear Joe’s expert insights on scaling companies, leveraging new technologies, and building a brand that resonates in this evolving landscape. ??? Link to full episode in the comments below! ??

Importance of purpose in branding according to the "Father of Modern Branding" Got to listen to a podcast hosting David Aaker talk about the importance of long-term brand building. One of the key points is the importance of purpose in branding and creating brand equity. He talks about creating a signature social service that is tied into the business and the essence of the brand. The right program creating positive social impact drives exposure, energy, and differentiation for the brand. Dove's Real Beauty and Lifebuoy's Help A Child Reach 5 are great examples of branded social programs. David covers other topics on branding including, Marketing & AI and the Future of Marketing. Listen more here: https://lnkd.in/eXTETmdy #BrandPurpose #Purpose #BrandStrategy #BrandBuilding