Merchynt的动态

Marketing agencies are like any business - churn will kill them. Before launching Merchynt in the marketing industry, which is known to have incredibly high churn, I spent over 10 years at a point-of-sale software company with insanely low churn. Insanely low, meaning almost every customer we had when I started there was still with us 10 years later when I left. I knew that whatever I did next, I wanted it to imitate the "churn-resistant" nature of a point-of-sale company since it allows you to do a few amazing things: > Form great relationships with customers, which makes "work" more fun > Get amazing feedback from those close relationships > Continue to invest in building a better product since your CLTV is so high > Run a profitable, growing business that retains amazing talent My new product "Paige" (a fully automated Google Business Profile management AI Agent), has found product market fit with a positive churn rate, meaning on average, since launch, marketing agencies added more clients than they removed, and we brought on significantly more customers than we lost. I learned a lot about minimizing churn during my decade at the point of sale company, and this guide has just a few of the strategies we use at Merchynt, which you can implement to reduce churn at your own agency. I'm hosting a webinar about reducing agency client churn in a few weeks. Comment "DM" or whatever you want to get the invitation to it. #marketing #agency #SEO #digitalmarketing #marketingagency #agencyowners #GMB #merchynt