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Whoa, 2025 is going to be here before we know it! ?? To help you (and us!) prepare, we spoke to some of the best B2B marketers we could find while on the show floor at INBOUND. Kicking the series off is our chat with Diana Kolesarova, Senior Event Marketing Manager at Superside. What is she betting on when it comes to 2025? ????Events will continue to evolve and grow (and definitely not slow down!) ???AI will become a normal part of marketing workflows ???Videos ads will keep outperforming static ads What do you think about Diana’s thoughts and predictions? We’d love to know what’s on your mind as we begin looking towards 2025. We’ll be sharing lots more Hot Takes here soon, so stay tuned! ??

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Transcript

Hey y'all, we're at Inbound Live and I have Diana from Super Side here today. Ohh yeah, introduce yourself, tell the audience a little bit about what you do. Absolutely. Hi, I'm Diana Closer Roba, I am the lead of the marketing at Superside. What are your expectations of what is going to be trending in stage B5 in marketing? So I honestly, I know this is maybe a biased answer, but I really think events are going to have a huge impact in 2025. We've seen it this year. And honestly they're just amazing to like connect with experts, to showcase experts to meet people in real life. How are doing it right now? And I actually love it. I think it's, you know, it's it's a great way again to meet leads, to put your brand out there to talk about it face to face. So I think, yeah, my prediction is events are going to have a huge role. So what are your thoughts on video? We love video video, just like a quick little insight, our guns for our like virtual summits videos like most often outperforms and outranks static images. Which is really interesting to see what words just scream AI. We have integrated AI into our business so far. For me, like guys normal. I don't know if you know, she's an AI fried. I have been, but I yeah, from for me, it's like it's the next thing that people are going to just use like it's it's part of our world now. I think the combination of people and AI. To happen. AI's never gonna be perfect without a person. We use it for our concepting, we use it to scale and to produce. But it always has to go through QA. It always has to go through the human touch, which I think will never. That will never change. Another topic that we're talking about at Super Side is creative performance. So whether that's content or an ad or a video, what does success look like? How are you measuring it? What are you doing to test? How do we keep this going to make sure that marketers, creatives are working together, are aligned and produce amazing creative marketing so that brands just stand out and are, you know, crushing it with their target audience. So those are the things that we're thinking about. Thank you. Thank you. Thank you. Yes, absolutely. Bye.

Diana Kolesarova

Events @ Superside ??

3 个月

hope these age like fine wine ?? thanks for stopping by the booth and asking me to participate! ??

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