Gohar Alaverdyan的动态

Want to build stronger customer relationships? Embrace value-based selling.? ? Rather than competing primarily on price, value-based sales emphasize your company's solutions' specific benefits and outcomes. Sales teams can identify solutions tailored to each customer’s needs and challenges, fostering trust and strengthening the customer experience (CX). Here are a few ways to improve CX and build the foundation for long-term customer relationships with value-based sales: 1. Dive Deep into Customer Needs: Understand their challenges and how your solutions address each. It’s not just about providing a product; it’s about solving problems. 2. Quantify Your Solutions’ Value: Highlight your product's tangible benefits. Use data to translate features into real-world savings and gains for your customers. 3. Focus on Long-Term Relationships: Commit to continuous engagement and proof of value to ensure mutual success. With a value-based approach, your team can create an impactful CX and valuable customer connections. For more insights, check out this guide by Marco Bertini, Oded Koenigsberg, and Todd Snelgrove, Certified Sales Leader: https://lnkd.in/gJ6aurbf #ValueBasedSelling #CustomerExperience #Sales

The Importance of Showing the Value of Your Product in Sales > In sales, demonstrating the value of your product is crucial for several reasons: 1. Builds Trust and Credibility: By clearly articulating the benefits and unique features of your product, you establish trust and credibility with potential customers. They need to believe in your product and its ability to solve their problems or enhance their lives. 2. Differentiates from Competitors: In a crowded market, showcasing the specific value your product offers helps it stand out from competitors. Highlighting unique selling points ensures that customers understand why they should choose your product over others. 3. Increases Customer Satisfaction: When customers clearly see the value, they are more likely to be satisfied with their purchase. This satisfaction can lead to repeat business and positive word-of-mouth referrals, further boosting your sales. 4. Justifies the Price: Clearly demonstrating the value helps justify the price of your product. Customers are more willing to invest if they understand the tangible benefits and return on investment they will receive. 5. Enhances Customer Loyalty: Providing a clear value proposition builds a loyal customer base. When customers feel they are getting real value, they are more likely to stay loyal to your brand and make repeat purchases. 6. Facilitates Decision-Making: A clear presentation of your product's value makes the decision-making process easier for potential buyers. It helps them understand how your product meets their needs and why it is the best choice. In summary, showing the value of your product is fundamental in sales. It not only helps attract and retain customers but also strengthens your brand's position in the market. #sales #B2B #valueproposition #salesdevelopment #businessdevelopment

Unlock the potential of your sales strategy with effective upselling and cross-selling techniques! A technique I learnt during my industry training. Upselling encourages customers to purchase a higher-end version of a product by highlighting upgraded features or additional services, enhancing their experience and driving revenue. Cross-selling suggests adding products or services that align with their current purchase, adding value and meeting broader customer needs. Here are some tips to master these techniques: ?Know Your Products- Understand all the products and services you offer. ?Understand Customer Needs- Listen to your customers pain point and tailor your suggestions to their specific requirements. ?Highlight Benefits-Focus on how the additional features or complementary products will benefit the customer. ?Use Data and Insights-Leverage data from past purchases to make informed recommendations. ?Train Your Team- Ensure your sales team is well-trained in customer-centric selling. ?Create Bundles-Offer bundles or packages to highlight the value of purchasing additional items. ?Follow Up-Check in with customers post-sale to ensure satisfaction and open the door for future opportunities. Mastering these techniques can boost sales and foster stronger customer relationships. #letsconnect to explore how we can leverage upselling and cross-selling to drive business success! #SalesStrategy #Upselling #CrossSelling #CustomerExperience #BusinessGrowth #SalesTechniques

Is your sales strategy MISSING OUT on the biggest growth lever of the decade? Now that every category has at least 10 competitors, the transformative power of Product-Led Growth (PLG) is no longer just an option—it's a necessity for B2B companies aiming to scale efficiently. With PLG, your product doesn't just sell itself; it becomes the heart of your customer acquisition, expansion, and retention strategies. HERE'S THE KICKER: Companies that have successfully implemented a PLG strategy report seeing a significant reduction in customer acquisition costs, alongside an impressive increase in customer lifetime value. But how can you transition from a traditional sales-led approach to becoming more product-led? It starts with understanding your users' pain points and delivering real value through your product. The journey is as much about CHANGING MINDSETS internally as it is about evolving product offerings: - Bring product analytics into your go-to-market conversations - Focus on user experience, and - Let your product do the heavy lifting. The question is not if PLG is the right fit or not. It's which parts of your customer journey and/or which customer segments can be served better by it. My recent book on Product-Led Sales covers these considerations from the perspective of a sales-led company and includes real-life examples from our work at Dealfront and other previous experiences. For more info on the book: https://lnkd.in/dK39EEAf

What’s the ROI of listening to your customers? For one manufacturing client, it was 26x growth in their priority markets. This success didn’t happen by chance. It started with a well-structured VoC program designed to uncover hidden insights and align their strategy with what mattered most to their customers. If you’re looking to drive stronger customer relationships, uncover new growth opportunities, or gain a competitive edge, this case study offers valuable lessons. Check it out to see how we helped our client achieve transformational results. ?? Read the full story: https://buff.ly/3OiDmBo #CustomerInsights #VoCProgram #GrowthStrategy #CaseStudy #Manufacturing #B2B

Want to boost revenue in 2025? Cross-selling might be the key to unlocking growth ?? By offering complementary products to your existing customers, you can: ? Increase revenue per customer ? Build stronger relationships ? Make your solutions stickier Check out the latest blog post to get answers on: How can you find cross-selling opportunities? When should you cross sell? Differences in cross-selling in 2025? Check out our latest blog for actionable strategies: https://lnkd.in/gxV-Hg6t #B2BSales #SalesLeadership #CrossSelling

Balancing Science and Art in Sales: A Key to Success in the High-Tech Industry In the fast-paced high-tech industry, sales strategies significantly influence customer relationships, sales efficiency, and the adaptability of sales teams. An in-depth look at companies focusing solely on either the Science or Art of Selling reveals distinct advantages and challenges. Scientific Selling: Data-Driven Precision Advantages: 1) Data-Driven Decisions: Emphasizes analytics, reducing guesswork and enhancing efficiency. 2) Scalability: Data-defined processes allow systematic growth across regions and markets. 3) Performance Measurement: Metrics and KPIs provide clear, objective sales performance evaluation. Disadvantages: 1) Lack of Personalization: May neglect the personal touch crucial in building deep customer relationships. 2) Reduced Flexibility: Data-bound strategies could be inflexible to unique customer needs and market shifts. 3) Risk of Customer Disengagement: Focusing purely on data risks missing emotional engagement, crucial for loyalty and repeat business. Artistic Selling: Building Connections Advantages: 1) Strong Relationships: Prioritizes empathy and personalized engagement, key in complex sales. 2) Adaptability: Intuitive sales approaches allow dynamic strategy shifts, enhancing customer interactions. 3) Customer Loyalty: Focus on emotional and psychological factors boosts satisfaction and loyalty. Disadvantages: 1) Subjectivity in Performance Measurement: Lacks clear, data-driven performance benchmarks. 2) Scalability Challenges: Personalized approaches are difficult to standardize across a large sales force. 3) Inefficiency Risks: Absence of standardized processes can lead to higher costs and variable returns. Impact and Conclusion: In high-tech, where products are complex and require trust-building, balancing the Science and Art of Selling is crucial. While the Art of Selling enhances personal customer relationships, the Science of Selling ensures efficiency and scalability. Thus, integrating both approaches effectively adapts to diverse customer needs and market changes, driving success.

4 Key Sales Approaches to Boost Your Revenue ???? ??? Transactional Selling Quick, feature-focused sales common in retail and e-commerce. Emphasis on product specs and pricing. ?? Solution Selling Identifies customer problems and proposes tailored solutions. Popular in B2B and complex product/service sales. ?? Consultative Selling Salesperson as a trusted advisor. Build long-term relationships by deeply understanding customers' business needs. ?? Provocative Selling AKA Insight Selling. Challenges customer's thinking with fresh industry insights. Effective in competitive markets. #SalesStrategies #BusinessGrowth #SalesTechniques #RevenueBoost #TransactionalSelling #SolutionSelling #ConsultativeSelling #ProvocativeSelling #B2BSales #EcommerceSales #CustomerRelationships #IndustryInsights

Strong Customer Base: The Foundation of a Successful Sales Strategy Sales professionals know the importance of a robust customer base. It's not just about numbers, but about relationships. A solid customer base is more than a list of names; it's an active, engaged community that supports your brand and contributes to your success.? Building this foundation requires a customer-centric approach. From personalized marketing and excellent customer service to quality products and after-sales service, every interaction is an opportunity to strengthen the relationship with your customer.? A strong customer base brings numerous benefits. It creates a steady revenue stream, generates word-of-mouth advertisement, and provides valuable feedback. Loyal customers are more likely to make repeat purchases, recommend your brand to others, and offer insights to improve your offerings. Cultivating a strong customer base is a strategic, long-term investment. It requires patience, dedication, and a genuine commitment to meet and exceed customer expectations. But the return on this investment is significant, and the impact on sales success is undeniable. Do you have any tips to share on building a strong customer base for successful sales?? --- DM me TRIAL for a 14 day trial. #SalesStrategy #CustomerEngagement #DesicionMaking ------------------------------------------------------ If you like my content... ?? Follow me and hit my bell for 3x post per week on decisions and drive growth with confidence.

It's easy to fall into the trap of selling features in #B2B. Early in my career my presentations focused entirely on the specs & the shiny features. But buyers don’t buy features... they buy solutions that solve their pain points. To #differentiate, we need to shift our focus from WHAT we do to?WHY?it matters. Imagine if every sales conversation we had wasn’t about specs or product details, but about the outcomes we deliver for our customers. I once saw the magic happen when I changed my approach, so instead of talking about product features I shared how our solution saved a customer money on their monthly spend and increased their productivity numbers every week. Real tangible impact...That’s where the magic happens. That's how we become memorable ??