Go Addressable的动态

Technology should free up time for relationships, not replace them. That’s Futuri’s philosophy. Hear more from Erin Callaghan, Futuri’s President of Enterprise Partnerships, at the TVB Live Forward Executive Summit. Get real-world insights on how your sales team can use tech to spend more quality time with clients. Key Discussion Points: ?? Maximizing face time with clients through tech efficiency ?? Balancing automation with relationship-building ?? How AI-powered tools like TopLine can empower your sales force #MediaTechnology #Television #Broadcasting #MediaIndustry

The Haivision 2024 #BroadcastTransformationReport is a comprehensive look at insights and key technology trends that are shaping the future of the #broadcast industry. Download it for free now: https://lnkd.in/eSPREfzU ?

From stunning picture quality to smart technology, these 5 brands are leading the TV industry with cutting-edge innovation. Discover how they’re redefining the way we watch TV. #PaytmMoney #MarketMovers #MarketShare #Market #SmartTVBrands #SmartTelevision #ElectronicsMarket

Too many marketers are missing out on the power of TV, and much of this is tied to the inherent challenges around measurement. So…our awesome team wrote a whitepaper. By implementing deliberate planning, multiple measurement models, and some healthy skepticism, you can harness the power of TV with strong confidence in your measurement strategies. I’ve linked the full whitepaper in the comments.

Our latest report on the global TV market showed shipments and market value both contracted in 2023. Despite the challenging chapter, we expect the market to stabilise this year and begin to achieve volume growth from 2025 onwards. Read the full story here: https://loom.ly/kiKswlw #TVmarket #consumerelectronics #vision #globaltv #homeentertainment

Think your brief is impossible ?? to execute? Try us!?Being in the ???????????????? ???? ?????????????????? ???????????????????? isn’t... ... just about the latest gadgetry. It's about leveraging the ?????????? ???? ???????????????????????? to breathe audacious life into your ideas, no matter how 'out there' they might be. Ever found yourself staring at a brief, thinking it's an unattainable feat? Perhaps a location too difficult or a story too complex to convey? Well, that's where we thrive ??. We're not just throwing down the gauntlet - we're practically daring you to challenge us with your most ambitious endeavours. Share your most ?????????????????? ?????????? and let's turn the impossible into the incredible together. #livebroadcast #livestreaming #livestream #broadcast

Looking back at last summer's Radio+Television Business Report, our article topic still rings true: #DynamicPricing for radio and television is an opportunity that exists today.? ? As we've been observing in the industry, modern technology is essential for building efficient sales teams, optimizing inventory yield, and more!? ? Read the full article by subscribing here ?? https://lnkd.in/etw8uX7q #MediaAdSales #RadioTelevisionBusinessReport

This one's a tough one, evolution or revolution? Both roads carry risk, and it's an area where the RFP is classically weak and often conflates the goals of technology strategies. I'd always a PoC based around real world business requirements, or better yet a 3mo walk away clause and you build production in an agile way. Think about a project you had that was either a failure or miss estimated, you knew deep down where it was going after 3months.

If you want to compare linear TV performance to Connected TV, you need to know how to compare apples to apples — and though they have similar names, the way metrics work on the two platforms is very different. Check it out on our blog: https://hubs.ly/Q02HfLm00 #COOLMedia #CTV #adtech #RealResults #BeCool

Check out this helpful article that drills down on CTV and Linear TV, and explains the different metrics and capabilities of both platforms.