Go Addressable的动态

#AddressableTV plays an important role in the overall #mediamix. This #cimm report offers key insights for #advertisers looking to implement or increase addressable TV in their media campaigns and showcases the optimal uses cases for it: https://ow.ly/LJuJ50QK3xv #channelplanning

Good news for marketers this morning, all advertising generates profit, but not all media channels are equal. TV accounts for 54.7% of advertising’s full payback but only accounts for 43.6% of total advertising investment. TV accounts for nearly two-thirds (63.0%) of profit payback beyond the first week of advertising. Linear TV is the second strongest performer for immediate payback. Learn more: bit.ly/4d3Hhxc Thanks to Thinkbox, Ebiquity plc, EssenceMediacom, Gain Theory, Mindshare, and Wavemaker UK for this study. We know this is critical to help marketers understand the effectiveness of their advertising. Lindsey Clay & Matt Hill

Catch up with the highlights of our recent webinar with Comcast Advertising where Carmela Fournier, VP & GM of Data at Comcast Advertising, and Ira Citron, Director of Business Development at Dynata, discuss the challenges of measuring TV effectiveness in a fragmented media landscape. They reveal how brands can achieve more accurate, actionable brand lift insights by embracing passive linear TV measurement - without requiring active participation from viewers. The result? ? More effective TV advertising ? Smarter media mix optimization ? Boosted marketing ROI with data-driven strategies Watch the webinar in full. The link is in the comments.

Blog | One of our measurement partners, Innovid, just published “The Future of Converged TV is Now.” Based on a survey of senior #marketing, #media, and #advertising executives, this excellent paper dives into how advertisers are using the various media channels today, how they expect to shift dollars going forward, and key challenges.

Yes, my ad tech ingests same audience-matching data as all your digital campaigns, and yes, I measure TV campaign outcomes in all the ways you need. But you really want to know Centriply for our multi-market, hyper-local targeted TV/CTV/OTT expertise. Start here: https://hubs.ly/Q02VpJ510

What's so great about an audience-based advanced TV ad campaign? Showing your CRO +32% increase in foot traffic across 2,000 locations. BAM! Take that John Wanamaker. At Centriply, we can tell you which parts of your advertising works AND we know 65% of exposed visitors traveled less than 5 miles to purchase, among other details. Feel the need for detailed info to measure the results of your media plans? Take a look at this case study and drop us a message below: https://hubs.ly/Q02lKy8n0

What's so great about an audience-based advanced TV ad campaign? Showing your CRO +32% increase in foot traffic across 2,000 locations. BAM! Take that John Wanamaker. At Centriply, we can tell you which parts of your advertising works AND we know 65% of exposed visitors traveled less than 5 miles to purchase, among other details. Feel the need for detailed info to measure the results of your media plans? Take a look at this case study and drop us a message below: https://hubs.ly/Q02lKyd30

What's so great about an audience-based advanced TV ad campaign? Showing your CRO +32% increase in foot traffic across 2,000 locations. BAM! Take that John Wanamaker. At Centriply, we can tell you which parts of your advertising works AND we know 65% of exposed visitors traveled less than 5 miles to purchase, among other details. Feel the need for detailed info to measure the results of your media plans? Take a look at this case study and drop us a message below: https://hubs.ly/Q02lKwMN0

Ever wondered why certain “hot new TV shows” get a full-on media blitz while others… barely get a bus ad? It’s more than just the luck of the draw, but rather a TV business strategy that starts at an annual event called the TV Upfronts. TV upfronts are key events where television networks showcase upcoming shows to advertisers, who get the first chance to buy ad space for the next season. These events facilitate critical advertising deals, influencing network funding and advertiser strategies by aligning brands with upcoming content. With the advent of digital platforms, upfronts have adapted to include multi-platform advertising opportunities, leveraging data analytics for targeted audience reach. Despite the digital shift, upfronts continue to be essential for setting industry trends, planning financial strategies, and maintaining the partnership between networks and advertisers. https://bit.ly/494Gda2

2023 brought a whopping $1.4B in NEW national TV ad spend – the highest in 5 years. ?? Why? Young, innovative and digital-centric brands are turning to TV when they decide to grow BIG. (Cue: Otter.ai, Evite, poppi, Ray-Ban, Moxie and HubSpot.) Dive into our custom analysis here: https://lnkd.in/eCeU23sD #TVAdvertising #DTC #BrandGrowth