GMR Marketing的动态

Google revealed its new partnership with Team USA and NBCUniversal (NBCU) on Thursday, July 18th. The partnership's prime purpose is to cover the 2024 Paris Olympic and Paralympic Games. Now, Google is the ‘Official Search AI Partner’ of Team USA, achieving a milestone— a tech company sponsoring the team for the first time. The announcement comes from NBCUniversal, which broadcasts the games in the U.S. This crucial approach has been taken to modernize its coverage to attract aloof audiences, mainly young viewers who prefer to watch clips online. Additionally, the partnership aims to highlight athletes’ stories and support NBCU’s coverage of the event using Google’s technology. Besides, this tech giant will work with NBCU to integrate AI-powered features into the Paris Games coverage, leveraging Google Search, Gemini and Google Maps Platform to enhance viewers’ experience. The CEO of the US Olympic & Paralympic Committee, Sarah Hirshland, has expressed interest in the partnership, stressing its potential to bring athlete stories to life through new-age technology. She said in a statement, “This collaboration is more than just a sponsorship; it’s a powerful alliance that brings together the best of technology and sports.” She also added, “By working with Google and NBCUniversal, we are ensuring that our athletes’ stories are told in the most dynamic and engaging ways possible.” Marvin Chow, Google’s vice president of marketing, said the collaboration “provides an incredible stage to demonstrate how Google’s everyday products, like Search and Maps, along with innovations like Gemini, can help fans explore, learn, and connect with the Games.” Furthermore, this collaboration rightfully involves AI integrations in diverse channels. AI-generated blurbs will assist viewers with a clear understanding of the Olympics’ ins and outs, clarifying certain event rules. According to Reuters, as of now, NBCU’s production team will use this tool and commentators during coverage and extend to social platforms. The companies said comedian Leslie Jones, who will serve as a commentator in Paris, will use Google's Gemini AI model to learn new sports and entertain viewers. In addition to that, Google and NBCU will also use Google Lens, Circle to Search, Immersive View in Google Maps, and Gemini to support viewers find Paris city , home to the 2024 Games. #Google #AI #Olympics2024 #NBCU #TeamUSA #TechSponsorship #AICoverage #OlympicGames #SportsTech #InnovationInSports #GeminiAI #Reuters #Magicminds #MagicmindsBlogs #ParisOlympic

We’ve entered the era of mobile-first Olympics. ?? Here are 4 mobile experiences most Olympics viewers will engage in during the 2024 Paris Olympics: ?? Streaming A rapidly growing audience segment prefers to stream major sporting events across mobile/handheld devices. ?? Community Many passionate and younger viewers, primarily Gen-Z, will actively partake in forums and communities based on sports and home-country teams. ??? Commentary Much of the commentary on major sporting events has shifted from traditional TV to alternative media, such as podcasts and user-generated content, which are primarily consumed on mobile. ??? Mobile games A large segment of the mobile-first audience will be playing Olympics-based mobile games, leading up to and after the event itself. With far greater mobile viewability and engagement than in previous years, the 2024 Paris Olympics present a unique opportunity for brands to engage their audiences with mobile ads. ?? Among the most effective channels is mobile gamings, giving brands the ability to display native, contextually relevant ads that rewards users for their attention. ?? —------- Like this content? ?? Like ?? Share ?? Comment ?? Follow GrowinTech to meet exciting companies and learn about mobile gaming and advertising.

Recap SportsInnovation 2024 ????? The third edition of SportsInnovation showcased captivating live game technologies and expert insights, appealing to diverse interests and professional aspirations. We were part of a panel discussion and masterclass, delving into the transformative potential of the GenAI Revolution: Maximizing efficient Sports Content Production for the global audience, Fan Engagement, and Monetization. Great to see that TeraVolt’s innovation received very good attention and feedback. SportsInnovation showed again that TeraVolt’s TVXRAY solution for personalized live sports viewing is still an unmatched video experience. Licensees of sports competitions such as the Bundesliga or other competitions provide a new way to watch football with our AI-driven auto-highlight alerts. Tobias Fr?hlich, TeraVolt's CPO, said, "I was exposed to cutting-edge technologies and had the opportunity to witness live innovation games showcasing the latest industry products. TeraVolt proudly contributed to the various innovations by introducing TV Buddy; an AI-powered messenger designed to revolutionize viewer engagement. Leveraging automated GenAI workflows for localization of content production, we significantly expand the publishers’ reach both locally and globally. In the context of Germany, our multilingual capabilities will propel the reach by an impressive 10%. By combining the power of qibb and TeraVolt's strategic platform, we've optimized workflows, thereby enhancing revenues for our customers such as TV producers, sports organizers, leagues, and clubs." "The TV Buddy can be applied to many different use cases," Tobias explains. "Imagine UEFA EURO 2024 with EURO Buddy, offering 24/7 interactive experiences. This groundbreaking innovation promises personalized interactions, comprehensive event summaries, and seamless merchandise options, thereby reshaping the landscape of sports broadcasting." Reach out to Tobias Fr?hlich or Wolfgang Jauer for further information! ?We look forward to the next edition of SportsInnovation. ?? ?#SportsInnovation #GenAIRevolution #QVEST #UEFAEURO2024

The 2024 Paris Olympics have seen a significant influx of first-time sponsors, with 70% of advertisers being newcomers to the games. This growth is largely attributed to the accessibility of Olympic inventory. For the first time, brands have been able to purchase advertising spots programmatically through Peacock, affording them greater budget flexibility to be featured alongside high-profile sports programming. In the past, such opportunities were often reserved only for large brands with sizable budgets. Looking ahead, the 2028 Los Angeles Olympics present an exciting prospect for even more diverse and innovative advertising opportunities to emerge.

What might the advertising landscape look like in LA 2028? Dive into the full analysis by MediaRadar, Inc. SVP Brett House in the Association of National Advertisers; https://hubs.ly/Q02WfNcQ0 The Paris International Olympic Committee – IOC marked the start of a journey toward a more democratized marketplace for brands, and by 2028 expectations will only continue to rise. This year, NBCUniversal sold 23.7 thousand ad units, accounting for 172.8 million hours of ad time. While this was a slight decline compared to the Tokyo Games in 2021, the overall advertising pie was bigger than ever. #Olympics #LA2028 #AdvertisingIntelligence #MarketingIntelligence h #AdTech

Exciting times are ahead in sports tech! ?? Venu Sports app is set to launch this August, aiming to revolutionize the fan experience. Stay tuned for more updates! ?? #SportsTech #FanExperience

It’s almost time for the Paris Olympics 2024! ??? Are you ready to take advantage by going mobile? Here’s why you should: ?? Pre-Engaged Audiences Most campaigns require brands to create engagement from scratch in order to capitalize. The Olympics give advertisers the ability to ride on pre-existing engagement generated from the hype of the event, attracting a wide scope of already passionate and emotional audiences in ways that standard advertising environments can’t. ?? Cross-Foundational Being a global, multi-sport event, the Olympics draw in an international crowd of fans who harbor a sense of belonging in representing and celebrating their home countries. This offers brands many different areas on which to build their campaigns, including activities, countries, community aspect, and more. ?? Mobile-First Viewership In our modern era, event viewership is continuing to seismically shift from TV to streaming on handheld devices. This allows viewership to be surrounded by a variety of parallel experiences, such as forums, podcasts and mobile games that will center around the main event. Once every four years, the 2024 Paris Olympics are a must-have opportunity for brands looking to launch effective mobile ad campaigns in-game! ?? —------- Like this content? ?? Like ?? Share ?? Comment ?? Follow GrowinTech to meet exciting companies and learn about mobile gaming and advertising.

I don't know how are they doing now, but the experiment certainly looked to revolutionise the Marketplace for Sports Media across Europe. COPE EUROPE is a collaborative platform for transmedia storytelling and cross channel distribution for European Sports Events. Objective 1) To design a decentralised E2E platform for sports media channel federation, enrichment , and broadcasting. 2) To implement the infrastructure needed to allow content creators and producers of live coverage to react in an adaptable and flexible way to live sports outcomes. 3) To disrupt the OTT sports media services market with unprecedented flexibility of purchasing and subscription management options. 4) To produce higher quality services that respect users’ personal data and privacy by capitalising on data network effects through federated learning. 5) To implement content adaptation and Quality-of-Experience for interactive high quality media delivery. 6) To develop and pilot alternative platforms for broadcasting the content, connecting fans with detailed, real-time information. 7) To validate the COPA EUROPE vision through solid, real-life use cases and public, live demonstrators. 8) To implement impact-driven dissemination, standardisation , and exploitation. To know more - https://copaeurope.eu/

Learn how Premier League club Brentford Football Club is breaking new ground with a first-of-a-kind immersive fan experience and revolutionary new sponsorship category, activating main sponsor Gtech ?? Gtech is benefitting from prime logo placements within AI-powered data-driven augmented highlight clips, delivered to Brentford fans inside the Gtech Community Stadium and on social media. ?????? ???? ???????? ?? ????????-?????????????? ?????? ?????????? ?????? ????????????????? ?? A new high-impact sponsorable asset, driving contextual relevance with data-triggered logo placements at key moments. ?? Enabled by AI technology, combining rich player tracking data with video to deliver augmented highlight clips in real-time. ?? An immersive experience that aligns Gtech with fans, providing unmatched visibility and attractive sponsor display times. #sportsadvertising

Orange runs up private 5G for Olympic broadcasters: Orange pitched broadcasters the benefits of a private 5G network it is deploying as part of its work as the sole official connectivity provider for the Paris 2024 Olympics, joining a growing list of operators using the technology to boost coverage of sporting events. The operator is lining up a standalone private 5G network which broadcasters will be able to access in key venues during the games, which are scheduled to run from 26 July to 11 August. Private 5G in the Stade de France, Arena Bercy and a 6km stretch of the Seine involved in the opening ceremony will provide broadcasters with “high, stable upload speeds”, along with guaranteed ultra-low-latency and “superior security intrinsic to the technology”, Orange stated. A unique use case already planned for Orange’s private 5G network announced by Samsung yesterday (18 June) involves installing more than 200 Galaxy S24 Ultra smartphones on 85 vessels due to convey around 10,500 athletes during the event’s opening ceremony. Samsung stated Olympic Broadcasting Services will use the smartphones to capture HDR footage of the ceremony which will then be streamed over Orange’s private 5G network. Orange explained its private 5G network will, by definition, be separate from the public infrastructure it is providing, a move the operator is also using as a lure to spur consumer upgrades. The operator’s contract involves more than 120 venues in total, including areas of the city of Paris, transport hubs and athlete training grounds. Private 5G is gaining traction as a way to bolster sporting broadcasts. In May, T-Mobile US employed private 5G during the PGA Championship golf tournament and Deutsche Telekom is currently providing access for the Euro 2024 football competition. The post Orange runs up private 5G for Olympic broadcasters appeared first on Mobile World Live. https://dlvr.it/T8TgSF