Glow Recipe的动态

?? Transforming the Niche Perfume Market with Strategic Brand Ambassadorship ?? At DP Lux Group, our commitment to excellence in niche perfumery goes beyond distribution. Over the past three years, we have strategically implemented our Brand Ambassador Program inside our Belodore retail chain, a move that has significantly reshaped the niche perfume market across six countries, with Bosnia joining the program soon?? This initiative is not just about expanding our reach; it’s about redefining how niche perfumes are experienced and appreciated by consumers. By leveraging the power of our Brand Ambassadors, we have successfully bridged the gap between the traditional in-store experience and the evolving digital landscape. Our ambassadors, armed with deep product knowledge and a passion for storytelling, bring the essence of each brand we distribute directly to the consumer, whether through engaging video content or personalized interactions. ???? The results speak for themselves. This approach has led to increased brand awareness, customer loyalty, and market penetration, positioning DP Lux Group as a leader in the niche perfume segment. We’ve not only enriched the consumer experience but have also created a model that supports our brand partners in reaching new and broader audiences. ???? As we continue to innovate and expand our presence, DP Lux Group remains committed to driving change in the market, ensuring that the art of niche perfumery is accessible and appreciated by all. ??? Pioneering change, one fragrance at a time. ??Explore how our Brand Ambassador Program has been making waves across these regions, bringing niche perfumery closer to our customers: ?? ???? https://lnkd.in/d493TJig ?? ???? https://lnkd.in/dWEmmE4z ?? ???? https://lnkd.in/d69sYD3w ?? ???? https://lnkd.in/d3AMYWqb ?? ???? https://lnkd.in/dWV_bGbr ?? ???? https://lnkd.in/dpQpNpXp #NichePerfumery #MarketInnovation #DP_Lux_Group #BrandAmbassadors #BusinessGrowth #StrategicDistribution

Too Exclusive To Handle??? Speaking of Loro Piana. I wrote that I had asked my personal shopper whether there was an opportunity to purchase the latest #LoroPiana x #NewBalance collaboration (here: https://lnkd.in/d9M2WyVz). Not for me, but for friends, as I’m not a fan of the “you can’t buy it, you can only look at it” approach—it personally makes me not want the item. Anyway, the personal shopper works within LVMH group. He got back to me the same day, saying he wasn’t sure about the availability, but he would update me further. The collaboration launched on the 5th of September, and I didn’t receive any follow-up. This is an example of bad client #communication. It doesn’t matter whether it’s a #VIC or any other customer. If a consultant or personal shopper says, “We will let you know as soon as we have information,” it means that any information—whether positive or negative—needs to be communicated. #fashion #luxury #lvmh New Balance #ClientExperience #ClientService #crm

Sephora just redefined (literally) the standards for responsible beauty. Here’s what it means. Fresh off their triumph in the “Clean at Sephora” class action, SEPHORA doubled down on their commitment to environmental and social responsibility. Sephora debuted the "???????????? ??????????" seal at the ChangeNOW summit in Paris and it's already creating waves. Brands must meet a minimum of 3?2? ?r?e?s?p?o?n?s?i?b?l?e? ?b?u?s?i?n?e?s?s? ?c?r?i?t?e?r?i?a? within f?o?u?r? ?p?i?l?l?a?r?s?: ?? Ingredient Sourcing and Formulation ?? Packaging ?? Corporate Commitments ?? Consumer Transparency If you're a brand or manufacturer wondering?what this means for you (and how to leverage it for your business), I've got two options: ?? You can book a 30-minute strategy session through my Calendly link on my profile and below in the comments. OR ?? Drop a DM or comment with your email, and I'll send you my latest 1-pager on addressing responsible sourcing in the beauty supply chain. #beautyESG #Sephora #sustainability #beauty ?

This is fascinating - in showing that sephora is indeed *not at all* planet aware… why? If it was planet aware, it would see the pointlessness of tracking some numbers and statements about brands catering to mostly inherently unsustainable value propositions via inherently unsustainable products, business models and value chains. Our outer context is one of transgressed planetary boundaries and a destabilising planet - and of the global economy having blown through these ecological budgets without making substantial progress towards wellbeing for all. In this context there is no way to nudge the beauty industry to sustainability through tweaks. If we first did a rough estimate of all the resources, agricultural inputs, energy etc used to make beuty products but also needed to meet the basic needs of all, we’d see that if we were to deliver wellbeing for all first, there’d likely be no “budgets” left for non-essential needs such as much of what the beauty industry delivers. (This is btw a step in the Planetary Ikigai Organisational Gap Assessment Tool, but we’re mulling on an industry-wide version too). The only way to stand a chance at not actively eroding the prospects of a liveable future and wellbeing for all is to refocus on catering to essential needs, in ways that actually saturate them. That is the sustainability transformation necessary for similar non-essential industries, if they want to become sustainable and have a place in a future economy. And it’s their fiduciary duty. It’s high time we stop thinking of corporate sustainability or product sustainability in insignificant details, and zoom out to the big picture. And do some actual strategising, so we can start meaningful action.

When does a brand enjoy higher loyalty? The brand enjoys higher loyalty only if it grows its penetration When a brand grows, it gains a predictable amount of penetration and loyalty to its market share. For example, imagine you are standing near the shampoo section in the supermarket. Brands like Head & Shoulder (P&G), Sunsilk (Unilever), Garnier (L’Oreal), Dove(Unilever), Pantene(P&G), and Tresemme(Unilever) are more on the shelf. What you see here is that large brands dominate the shelf space. This is known as a double jeopardy law. If you see, when we get to the more specialized smaller brands, ??you can see that they have a much smaller amount of shelf space. Big brands try to come to your mind as the brand has captured mental availability spaces. Big Companies have more money to spend on advertising and promotions, so you’ve become more aware of them. They are also in more places and this is known as physical availability. Mental availability & physical availability mean that big brands are in more places and they get through your mind more often. So more customers buy and they become more loyal. Ultimately leads to more people thinking about them on the next purchase.? #doublejeopardy #shelfspaces #branding #brandmanagement #brandpenetration

SEPHORA have doubled down on the environmental criteria for the brands it features on its shelves and website to get more granular. I salute the shift away from vague "clean" and "planet friendly" terminology to something more tangible Our Carbon Literacy course approved by The Carbon Literacy Project is tailored specifically for Personal care brands covering the basics of many aspects of Sephora's checklist - if you are a cosmetics brand scratching your head on how to meet the criteria - get in touch!

L’OCCITANE Group reports strong year-on-year performance ?? The French premium beauty brand has revealed a 19.1% increase in net sales, to €2.54bn in the year ending 31st March. The strong performance of Sol de Janeiro has been partly credited to the uplift, as well as steady trading at the L'Occitane en Provence brand. Its omnichannel strategy continues to deliver a 'more balanced channel mix', with wholesale and 'other' becoming its biggest channel, accounting for almost 40% of sales. Online channels also performed particularly strongly with growth up by 25.2%. Laurent Marteau, CEO of L'Occitane Group, commented: "We remain cautiously optimistic about our performance in FY2025. However, the company’s additional investments in marketing, IT and supply infrastructure and people and planet investments will continue to weigh on our profit margins in the months and years ahead." “These investments remain necessary for each of our brands to grow as competition in the global skincare and cosmetics industry intensifies.” #News #Beauty #Cosmetics #Consumer #Sales #Revenue #Growth

Excited to reveal the completion of the Shiseido project. A big thank you to our amazing team for their tireless effort and timely delivery! We sincerely thank the Shiseido team for their trust and support throughout this project. #Shiseido #ShiseidoProject #BeautyIndustry #FragranceIndustry #BeautyTech #ManufacturingSuccess #RetailDisplay #RetailInnovation?#FragranceSolutions #BeautyManufacturing #retail #retailfixtures #fixture #shoutmarketing

Luxury Retail Geographic Expansion, Diptyque Paris Diptyque's strategic entry into Lima, Peru, is a blend of innovative strategy and creative execution. Utilizing A.T. Kearney's Metric, Peru ranks 27th out of the top 35 nations with the highest potential for retailers to develop their global footprint. Peru’s Luxury Goods market has a projected positive CAGR over the next five years, with Prestige Cosmetics and Fragrances holding the highest percentage of sales at 41%. We pinpointed Lima as a critical market for expansion, driven by its dynamic economy and emerging luxury sector. Through thorough industry, market, trend, and trading area analysis, my team and I gained insights to shape a data-backed strategy for Diptyque. We focused on aligning with consumer preferences and selecting a premium retail location that resonates with Diptyque's elegant brand image. From here, we implemented a Peruvian-inspired store design, product allocation aligning with the Prestige Cosmetics and Fragrances market forecast, an omnichannel marketing plan with clear tasks, objectives, and ROI measurement, and a complete profit and loss statement for years one, two, and three of the store opening. This project honed my skills in project management, data analysis, brand strategy, and strategic planning and deepened my understanding of the complexities of luxury market expansion. I had the privilege of working with ANITA OKOYE, Sarah Byers, MFA, and Suzaan Steyn, MFA, on this project. There is so much beauty in collaborative projects. This group of women pushed each other beyond our potential to create a robust retail presence for Diptyque that encapsulates the power of storytelling and cultural relevance. I would like to thank Carin Wightman for her expertise and invaluable guidance throughout this project! #LXMT #SCADLXMT #scadluxurybrandmanagement #luxuryretail

?? Sephora is Blushing: Driving Growth in LVMH's Portfolio In LVMH's 2023 year-end earnings report, Sephora's selective retailing segment emerged as the standout performer, boasting a remarkable 25% year-over-year revenue increase to $19.4 billion. This surge outpaced the growth of LVMH's other units, including #fashion & #luxury goods and perfumes & #cosmetics. Sephora's success underscores its unparalleled resonance with consumers and its commitment to innovation within the luxury retail landscape. Despite broader economic fluctuations, LVMH reported robust sales of $93.79 billion for 2023, with SEPHORA leading the charge toward sustained growth. As a cornerstone of LVMH's growth strategy, Sephora's ascent highlights its pivotal role in shaping the future of luxury retail, driving innovation, and delivering unparalleled consumer experiences within the conglomerate's esteemed portfolio. #RetailNews #sephora #LVMH #ecommerce #UPSCapital #InsureShield