Glow Recipe的动态

Masstige does not exist as a clearly defined product category. Consumers tend to shop across different price points depending on their needs. They essentially look for the strongest possible value for money: they could buy a very expensive technical anti-ageing serum as well as a low price cleanser, as long as the perceived value is consistent with the price they will pay for the expected benefit. Brands must always start by articulating their value proposition to consequently define pricing, packaging design, retail strategies and so on. #Skincare #ValueForMoney #BrandPositioning #Masstige

Congrats to all the winners of the 2023 Glossy Beauty Awards! I was honored and lucky to be a juror this year. I learned so much and was very inspired by all the entries. The three most important things that I took away from the experience: 1. Our industry is on the cutting edge of marketing. From social media to ecommerce experiences, Beauty and Wellness is moving faster than almost anyone else. 2. Truly great brands and great work start with clear understanding of your target audience and your community. When you are laser focused on the consumer, everything else clicks into place. 3. Don't be afraid to take a risk. Often it is that wacky idea or unexpected partnership or out-there product that breaks through and connects with people. https://lnkd.in/gNZvdWu6

Results matter. In our 4 years of working with Caudalie, the brand has experienced exponential growth including a?+23% GAIN last year. This during the same period when the beauty industry has shown modest increases overall. In the oversaturated #beauty market, #CREATIVITY WINS. It's a simple concept that yet proves elusive for so many companies. Creativity helps brands to engage and resonate with their core communities and to differentiate themselves from the pack. A culture of creativity also fosters innovation, making it harder for copycats to keep up. And one often overlooked fact... creativity keeps employees engaged and excited by the brand they represent. Our work?for such companies as MILK, Mecca Cosmetica, and La Prairie exemplifies the power of creativity and continues to allow them to outperform the industry by a wide margin. By prioritizing creativity, businesses in the beauty industry can achieve impressive results and gain a lasting edge over their competitors. To see more of our ongoing collaboration with Caudalie, visit https://lnkd.in/gci35mM

Great chatting with [email protected] about the ever-evolving skincare industry and the rise of innovative brands. ?? It's amazing to see how companies like Boscia paved the way with their forward-thinking approach, like processing products in a clean room and pioneering airless components. Now, these practices are becoming more mainstream, showing just how ahead of their time they were! Loved the Black Mask!!! In today's competitive landscape, standing out is key. With so many skincare brands out there, having a unique selling point and a solid marketing strategy is crucial.

?? From Skincare to Haircare: K-Beauty’s Expanding Influence Across Beauty ?? K-Beauty has evolved beyond skincare, now branching into haircare, body care, and fragrance to offer consumers a full spectrum of beauty solutions. In our Second Wave of K-Beauty report, we delve into how this expansion is fueled by rising demand for natural ingredients, high efficacy, and affordability across these categories. This shift marks K-Beauty’s transformation into a one-stop destination for holistic beauty routines, meeting the needs of consumers seeking comprehensive care beyond the face. Curious about how K-Beauty’s impact is growing across new categories? Download our report for in-depth insights into this exciting evolution! #KBeauty #BeautyInnovation #HolisticBeauty #MarketTrends #BeautyInsights

Something Ashlee Posner and I have been hearing in many of our conversations with brands is the interest in developing mood boosting fragrances, or fragrances that will create an experience for consumers. We’re seeing this now with brands like Orebella. This makes sense, as “Generation Alpha and Gen Z shoppers love fragrance, but in ways that distinguish them from previous generations of shoppers. For these buyers, mood is everything.” Consumers now have self care rituals to support specific feelings- Their routines aren’t viewed as chores, but small moments from their busy days they can commit to themselves. ??♀? Whether that be a lavender scented body lotion to calm anxiety, or an energizing scented cleanser to feel confident in taking on the day, functional fragrance is in full force, and brands need to think about how their products can help create these experiences. What’s challenging for brands is finding development partners who can develop a fragrance that this same group of customers will trust. Customers who value wellness and who are investing in products to create mood boosting rituals and routines are also looking for products with effective, safe, good for you ingredients. Without the right education, the word “fragrance” (unfortunately) often does not fall into that category. But, it should. ?? With the right partners, brands have the ability to create safe, functional, non irritating fragrances for products that can be consumers’ “go to” in their routines. Brands should no longer feel they need to limit themselves to being “fragrance free”, but should work with partners who are transparent and value your customers’ well being just as much as your brand does. Full article on the functional fragrance movement, below! https://lnkd.in/e5-7wnGu

Perfume is no longer just a luxury. In the last few years it's become an everyday essential, with consumers seeking personal scents that reflect their individuality and enhance their daily routine. This boom isn’t slowing down, and it’s exciting to see how brands are responding with innovation, sustainability, and inclusivity. Fashion and skincare brands are now venturing into fragrance, tapping into the rapidly growing market to offer consumers a more immersive brand experience. CULT GAIA, known for its bold designs and iconic accessories, has expanded with three new scents: Mast, Zan, and Noor. These fragrances, housed in beautifully crafted arch-shaped bottles, embody the brand’s signature blend of artistry and luxury. Drawing inspiration from founder Jasmin Larian's heritage, the fragrances mark Cult Gaia’s continued evolution into a full lifestyle brand, offering customers a new way to experience its distinct aesthetic. #FragranceBoom #BeautyTrends #PerfumeIndustry #ConsumerInsights

Expanding markets means creating opportunities through inclusive innovation and marketing. ? At the 2024 WWD Beauty CEO Summit, in a conversation with Beauty Inc. Editor in Chief Jenny B. Fine, we discussed that the best way to grow is not by taking market share from others, but instead by focusing on creativity and innovation to expand the market and make it bigger for everyone.?This can be achieved by reaching all potential consumers in a market while also meeting the unique needs of each consumer segment – what we call “winning with all and each.” ? At Procter & Gamble this approach has led to superior products like Olay’s water-activated Cleansing Melts, which was designed to meet the unique needs of Black consumers and appeal to all consumer segments. ? Another example is the Old Spice campaign, “Men Have Skin Too,” which increased growth in the men’s body wash market by addressing unique needs of Black and Latino men which in turn, was appealing to all men – serving all and each to drive market growth. ? For more on what took place at the summit, visit:?https://lnkd.in/edmCiCdX ?

Discover the driving forces behind McNROE Consumer Products Pvt Ltd's success in an exclusive interview with Ankit Daga, Head of Business Development. Learn how innovation, consumer insights, and a commitment to sustainability are shaping the future of grooming with brands like Wild Stone and Secret Temptation. #McNROE #GroomingInnovation #LeadershipInsights

The weather—and consumer shopping— are both heating up: Circana reports that U.S. prestige beauty sales soared by 9% in Q1 compared to 2023, while mass market saw a 2% increase. ? Despite a slight slowdown, the industry remains strong, with over $600 million in growth. ? Circana's Global Beauty Advisor Larissa Jensen shares that “There is a lot of excitement in beauty, from trending brands and new product launches to growing engagement from younger consumers. With Mother’s Day and Father’s Day on the horizon and summer activities drawing near, products that make us look and feel good will continue to be top of mind.” ? Access the full report findings here - https://bit.ly/libn050724