?? NEXT WEEK ?? On October 8th our own Jeff Schwartz will join Robin Erickson PhD and Barbara J. Lombardo to discuss the benefits businesses are reaping by launching talent marketplaces and what goes into their implementation. If you’re thinking about launching one or looking to level up your existing platform, check out the link in the comments to catch this can’t-miss conversation ??
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How to Grow Your Startup in Simple Steps? 1. Define Your Goals 2. Understand Your Market 3. Develop a Unique Value Proposition 4. Create a Solid Business Plan 5. Focus on Customer Experience 6. Utilize Digital Marketing 7. Network and Build Partnerships 8. Invest in Technology 9. Monitor Closely 10. Continuously Improve 11. Hire and Retain the Right Talent 12. Expand Strategically
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Thinking about expanding into new markets? It’s something we’ve been working on at ROSTRO Group, and I’d love to share what I’ve learned along the way. At ROSTRO Group, Scope Markets, and Scope Prime, we’ve come to realise that thoughtful planning and a deep understanding of each market’s unique needs can truly make all the difference. It’s not just about launching a product—it’s about building connections that resonate with people. Going global is exciting, but it’s definitely a journey. From finding the right product-market fit to navigating local regulations, each step presents both challenges and opportunities for growth. Here’s are the three key steps we focus on: 1?: Prioritise & Select Regions – First things first, we gather the team and have open, honest conversations about where we want to go next. It’s not something we rush into. We look at each market, assess demand, and weigh both the opportunities and risks. It’s a collaborative effort where everyone’s input counts, ensuring we’re aligned before making any big decisions. 2?: Build a Market Entry Strategy – Once we’ve decided where we’re going, it’s time to plan our approach. Whether it’s through partnerships, setting up locally, or adjusting our product to fit specific needs, we think about it all. But more than that, we make sure our team and messaging align with the local culture. And here’s the thing—the first step, from zero to one, is the hardest. Peter Thiel talks about this in his book Zero to One. Starting from nothing and getting that first bit right takes effort, but it’s worth it. Getting it right early is something I want to focus on more next year—getting the right people involved, and making sure we’re ready for that first step. 3?: Scale & Optimise Operations – Once we’ve started, it’s time to grow. This is when we really focus on refining what works, staying flexible, and ensuring compliance. We keep a close eye on the feedback from our customers and use that data to continuously improve. Refining our approach as we go is key to staying on track. These steps may seem simple, but they’re really the heart of any successful global expansion. And at Rostro, we’ve learned that the key is to stay agile, align as a team, and keep improving every step of the way. Read more here: https://lnkd.in/ehaAXB8k #GlobalExpansion #MarketEntryStrategy #BusinessGrowth #WeAreRostro
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Just a sample of the Free Agents I have spoken with over the last few weeks… ??Two CHROs that are providing strategic guidance to recent Series A recipients (great use case) ?Two e-commerce execs that have exited and are focused on getting e-commerce orgs “unstuck” ??A CRO that has had 3 PE backed exits and looking to scale growth orgs with revenue $30-60M ?A couple of CFO’s with pre-Series A organizations helping them get a better valuation ??A handful or product and technical leaders looking to support tech-enabled companies *The CHRO and E-commerce execs appears to be a new trend. Organically, we add 10+ vetted executives, each week and I personally speak to every fractional executive in our Free Agent network.?Not sure what other talent company can make the same claim. Smart business owners are vetting talent now so they can hit January 2025 fast and furious. What are you doing to move the needle?
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We see posts like this a lot, and we don’t want to be unduly harsh, but realistically, if you are working for the global tech brands, the Apples and Googles of the world, and you make a lot of partner revenue, the credit doesn’t belong to you or your strategy, it belongs to the people who made the brand what it is.? ? This is what the phrase ‘standing on the shoulders of giants’ was coined for. You didn’t do anything, really, you’re just trading off a name. There’s nothing wrong with that, it’s just not worth boasting about.? ? If your brand doesn’t quite have the Silicon Valley name that opens all the doors you knock on, drop us a message, and we can talk about how the 99% make partner programs work.? ? #partnerships #alliances #partnerecosystem #CRO #ROI #growyourbusiness?
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Two main paths to success exist in the competitive landscape of business: Differentiating: Provide something 10x better along a dimension customers truly care about (e.g., a computer that is 10x faster, not a family SUV that is 10x faster) Low Cost: Offer in your market most competitive prices. Though they have different ramifications, both are reasonable approaches. Often low cost calls for dominant scale to be successful. Consider Walmart or Amazon; their large operations enable them to provide rates that smaller rivals find difficult to match. Conversely, differentiating can occasionally work on a smaller scale. Imagine a boutique hotel providing a distinctive, customised experience not easily replicable for big corporations. The secret is to choose your road wisely and promise yourself whole allegiance to it. Often trying to be both unique and low-cost results in being "stuck in the middle," a perilous situation in which you are outcompeted on both sides. Which road does your company find most fit? Are you simply playing to have fun or really winning? Look for hints in your client behaviour. They choose you either because you provide something they cannot find elsewhere or because you are the least expensive choice. Winning is not about being everything to everyone. It's about making decisions and shining in the field of your choosing. #BusinessStrategy #MarketPositioning #StrategicChoice #CompetitiveAdvantage -- Follow me for more content and insights on innovation and startup strategy.
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Cultivating an Attractive Company ??? Uncover the secrets to enhancing your company's allure to top talent, fostering a positive culture, and building a positive work environment with Andy Hooper and Scott Stephens. Elevate your recruitment game and create a workplace where everyone thrives! #BusinessInsiderSecrets #CompanyCulture #EmployeeHappiness #RecruitmentStrategy Full episode out now on Youtube and Spotify! #BusinessInsiderSecrets - - - My names Andy and I do two things 1 - Building a tribe of entrepreneurs that want to globally dominate and Globally expanding $5m+ brands worldwide to help them double their business through Expandly and Global E-commerce Experts Ltd. 2 - Acquire or Invest in Ecommerce Service providers to help our sellers expand globally Visit www.WeBuyAnyBusiness.IO to learn more and take the quiz Follow me – Andy G Hooper Like this post or Comment Repost this if you think this could help someone
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Here's a hack for innovation: Product partnerships. Chances are, someone else can turn your idea into something groundbreaking. But what if you could claim that breakthrough? It's like the classic dilemma: Build, Buy, or Partner. Partnering reveals where the market is headed. It lets you test the waters before diving in. Done right, it can shape your entire strategy. It can supercharge your startup's growth. So ask your Sales team to knock on doors. Keep Marketing on the lookout. Spend some time scouting yourself. Seek out alliances where 1+1 equals 5. Who knows? You might stumble upon the next 10x innovation. ? Found this helpful? Share it to help your network too! ?? And if you want more systems like this, join 2k+ in my free newsletter, Innovator’s Guide: https://mapmind.co/
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I wasn't going to share this, but here's a hard truth: 60% of startups fail within the first three years. Why? A lack of competitive analysis. ?? Ever been so focused on building your dream that you overlooked what others in your space are doing? It’s common. But here’s the kicker – understanding your competitive landscape isn't optional; it's essential for long-term survival and growth. Here’s why: 1. Blind Spots: Without knowing what your competitors are up to, you're operating with blinders on. 2. Value Proposition: If you don’t know what makes them tick, how can you differentiate yourself? 3. Market Gaps: Comprehensive competitive analysis uncovers opportunities ripe for the taking. Remember, it isn’t just about watching others—it's about leveraging their strengths and weaknesses to carve out your unique path. Struggling with figuring out where to start or need insights into gaining that crucial edge? Drop me a message or share your thoughts below – let’s engage! ???? How has analyzing (or failing to analyze) competition impacted your business journey?
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I have some news for you that I think you will be interested in hearing… There’s both good and bad news… … And I hate to be the bearer of bad news, so let me tell you the good news first. ?????? ???????? ???????? ???? ?? ???????? ?? ???????????????? ???? ?????? ???? ?????? ?????????? ?????????????????????? ???? ?????? ???????????? ?????????????? ?????????????????????? ????????????????: ???????????? ???? ??????-???????????? “??????????????????????-??????????” ??&?? ?????????????? In 14 days, you could have expertly curated targets for:? -Bolt-ons & Tuck-ins -Acquihires -Market Entry & Geographic expansion -Capability & Team expansion -Margins improvement? -Customer/Product/ IP acquisition I have been so excited to tell you this! And I hope you are as excited about this news as I am! But… Unfortunately, I have some bad news too… ?????? ?????? ???????? ???? t?????? ??????'?? ?? ??????-????????-????????-?????? ???????????????? ?????? ?????????? ??????????-???? ???????????????? ?????????? ?????? ??????????. ????'???? ?????????????? ?????????????? ?????????????? ???????? - ????????????????, ?????????????????? ?????????????????????? ??????????, ???????????? ??????????????, ???? ????????, ?????? ???????????? ???????? ?????????? ?????? ?????? ?????????? ???? ???????? ?????? ??????????. If you're nodding your head right now, thinking, "That's me!" - then we should chat. Shoot me a DM, and let's talk about how this resource could be a game-changer for your growth strategy. -Michelene
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?? ?? Let me re-introduce myself and UK GAP’s newly launched website. https://lnkd.in/eJFx4Gkk Over the past year I have been building and refining my business proposition, always seeking for the right value and model. From all the trial and error, feedback received, conversations had, and the work with my clients/partners, I‘ve learned to be focused and rely on my strengths to be able to provide the right value. Over the years I’ve built an incredible network in the UK and actively built community in various verticals. ?? So what’s my UK GAP about? It’s all about channel-to-market for scaleups expanding to the UK! ?? 1. The market: Partnering with some amazing market experts we review or create a report and strategy to see where companies fit in the market. 2. Partnership Development: building a structure for strategic and commercial partnerships, executing on outreach and building the right relationships. 3. Local lead generation: Not talking about scraping data but accessing qualified contacts and leads via network, events and community approach. ?? For those international founders looking for a local approach having someone representing them as an extension of their team, we’re here to help! What’s to come? I’ll keep building community and programmes to help more founders understand the UK market before they actually land. ??MIND THE UK GAP! ?????? #Expansion #UKmarket #Scaleups #GTM
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