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What if families got cash aid just BEFORE a flood, not after? That’s what happened in Bangladesh this summer. ?? ??Due to climate change, the Jamuna River basin in Bangladesh is suffering from severe annual flooding, damaging crops, homes, and lives. ???In partnership with a2i, Google’s flood hub, and JBA Consulting, GiveDirectly used satellite imagery of historical floods overlayed on agriculture data, population density, and relative poverty to determine the most at-risk areas. ??So when flooding season started this summer, families received $90 each. Studies show that receiving money before the flood lets families secure their homes, buy food and water, and quickly repair resulting damage without going into debt. ??These families are also receiving more payments after the floods and the response is completely remote. This means people can register on their phones and receive payments via mobile money, increasing the speed of aid and operational efficiency. ??This pilot program demonstrates that sending cash is a fast and cost-effective way to ensure the most vulnerable are receiving the support they need, when they need it most. Give cash to more families at GiveDirectly.org/relief Read more about the effectiveness of giving cash ahead of disasters from @Vox: https://lnkd.in/eyjfJ5fP

David Coven

President & CEO at Scholar Fund // Scholarship Junkies

1 周

This is absolutely incredible! Getting cash aid to families before a disaster hits is such a smart, impactful approach. Love seeing technology and data being used to make aid faster, more efficient, and life-changing for those who need it most. Amazing work, GiveDirectly!

Mawata S M Kamara

Attended University of Liberia

1 个月

Very helpful

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