Gillian Whitney的动态

Here are FIVE reasons why you should be creating your own LinkedIn Newsletter: 1) You can repurpose existing content and reach people in a different way. 2) You are using LinkedIn's trust and opted in email marketing service to get around Google/Microsoft's anti-spamming rules. People are opting in to see your LinkedIn newsletter. 3) You are reaching people who don't use LinkedIn every day and may have missed your content because of that. Most people don't use LinkedIn everyday, this email newsletter gets around that as it targets people outside of LinkedIn in their inbox if they subscribe to your newsletter. 4) You are driving people to a specific piece of content on LinkedIn by using Linkedin's trust email notification service which appears in people's inboxes on LinkedIn and off LinkedIn in their email boxes. This dramatically increases the views of that piece of content. 5) You will stand out because your competitors and peers will not be using it so it enhances your personal brand and enables your content to be engaged with in a different way. What do you think, are you using it, if not why not? Of course if you don't have time, we can do all of this for you as part of our Ultimate LinkedIn Marketing and Personal Branding Service here: https://lnkd.in/dqWRi6EZ And here are my three LinkedIn Newsletters that I prepared earlier: On Singapore Life every Saturday: Subscribe to my weekly LinkedIn newsletter: “The Best Singapore News” that is a weekly compilation of all my most engaging posts that I have published on LinkedIn that week here: https://lnkd.in/gvu3yW_x How to become a LinkedIn Rock Star weekly. Subscribe to my weekly LinkedIn newsletter: “Weekly Tips on How to Become a LinkedIn Rock Star” here: https://lnkd.in/gkW--Yku Being an Entrepreneur every Monday: Subscribe to my weekly LinkedIn newsletter on “Being an Entrepreneur” here: https://lnkd.in/gd5ig9sM

Quoting LinkedIn research, over 98% don’t use LinkedIn effectively. Below is a real InMail message I received this weekend which proves that number. No names to protect the guilty. The Message: My Name, I feel this would be worth your time: Our 6-Month one-on-one program helps Fractional Consultants scale their business with a built-in client acquisition engine and brand consulting. ?It shows how you can scale from $5K to $20K MRR in under 6 months without hiring or expensive tools. Can I share more details about the initial steps? Here's a step-by-step breakdown of the stupid stuff to avoid. 1)?If it’s an InMail, it’s a definitely bot message. LinkedIn limited the number of connection invites a month. Some digital marketing companies, promising hundreds of leads, are using InMail to get around the limits. 2)?The first line is an “I” statement – Prospects don't care what you “feel.” 3)?Main paragraph – his bot picked up that I’m a Fractional Consultant. An oxymoron. I’m either one or the other. The two are not the same. The sender exposed that he knows nothing about my industry. 4)?Promising the moon and stars assuming I know what the acronym MMR means. I happen to know it’s Monthly Recurring Revenue. Never use acronyms without spelling them out. 5)?Call to action is vague with no value You may be wondering why I’m being so snarky about this one message. One message can be a brand crusher. Not only will I never do business with this person, he’s ruined any interest in getting to know him. I didn’t even check out his profile. There’s a psychology to LinkedIn. Users get pissed. Just ask any of my clients who’ve been burnt. So from my heart to your lead gen – the money's in the message! Crafting cold messaging is an art and a skill. Ask me more on a one-to-one. ------------------------------------------------------------------------------- Does your group or sales team want a no nonsense, no fluff social selling lead generation training, contact me for details. Wonder if your profile is boring or brilliant, I offer a no cost LinkedIn Profile Audit. Just ask.

Leveraging LinkedIn effectively can significantly boost your professional networking and personal branding. Here are some valuable LinkedIn hacks: 1. Optimize Your Profile for SEO: ??- Use relevant keywords in your headline, summary, and job descriptions. ??- Customize your LinkedIn URL to make it more professional and easier to share. 2. Engaging Headline: ??- Craft a compelling and descriptive headline that highlights your expertise and value proposition. 3. Comprehensive Summary: ??- Write a detailed summary that tells your story, includes your achievements, and outlines your career goals. ??- Add multimedia elements like videos, presentations, and links to showcase your work. 4. Professional Photo: ??- Use a high-quality, professional headshot. Profiles with photos receive significantly more views and connection requests. 5. Regularly Update Your Status: ??- Share industry news, insights, and personal achievements regularly to stay visible to your network. 6. Join and Participate in Groups: ??- Join relevant industry groups and participate in discussions to increase your visibility and connect with like-minded professionals. 7. Publish Articles: ??- Use LinkedIn’s publishing platform to share your expertise and thought leadership. This can increase your visibility and establish you as an authority in your field. 8. Recommendations and Endorsements: ??- Request recommendations from colleagues, managers, and clients. These serve as testimonials to your skills and expertise. ??- Endorse others’ skills, which often encourages them to endorse yours in return. 9. Personalized Connection Requests: ??- Always personalize your connection requests. Mention how you know the person or why you’d like to connect. 10. Utilize LinkedIn Analytics: ??- Regularly check your profile views, post views, and search appearances to understand your audience and refine your strategy. 11. Follow Influencers and Companies: ??- Follow industry influencers and companies to stay updated on trends and network with key players in your field. 12. Engage with Your Network: ??- Like, comment on, and share posts from your connections to build relationships and increase your visibility. 13. Use LinkedIn Learning: ??- Take advantage of LinkedIn Learning to acquire new skills and display your completed courses on your profile. 14. Leverage LinkedIn Sales Navigator: ??- For those in sales or business development, LinkedIn Sales Navigator offers advanced search capabilities and lead recommendations. 15. Customize Your LinkedIn Background: ??- Use a custom background image to make your profile stand out and reflect your professional brand. 16. Regularly Update Your Profile: ??- Keep your profile up-to-date with your latest job roles, skills, and accomplishments. 17. Use Hashtags in Your Posts: ??- Incorporate relevant hashtags in your posts to reach a broader audience interested in those topics.

The ultimate cheat sheet for LinkedIn profile optimization (turn profile visitors into $$$ paying clients)?? By enhancing each section strategically: → Cover: Provoking Question + Result-Oriented Headline → About: Hook + Data, Pain, Amplify Pain, Solution, CTA → Featured Section: Main Offer + Action Links → Experience: Connect Roles & Skills to Business Let me break it down. 1. Cover: Provoking Question + Result-Oriented Headline Grab attention with a thought-provoking question and a headline that states your value. Tips: ? Use a professional, high-quality headshot. ? Select a background image that reflects your brand or industry. 2. About: Hook + Data, Pain, Amplify Pain, Solution, CTA Start strong with a hook and data. Identify the pain point, amplify it, and position yourself as the solution. Tips: ? Include industry-specific keywords. ? Tell your story engagingly. Focus on your journey and achievements. ? End with a strong CTA, like connecting or visiting your website. 3. Featured Section: Main Offer + Action Links Use this section to drive action by showcasing your main offer and linking to other valuable resources. Tips: ??Highlight your most important service, product, or offer here. ??Include links to your newsletter, course, or portfolio to provide easy access. ??Add a direct link for booking a meeting to encourage immediate engagement. 4. Experience: Connect Roles & Skills to Business Draw clear connections between past roles and current objectives. Show a consistent career path. Tips: ? Quantify achievements (e.g., “Increased sales by 30%”). ? Add rich media like videos or presentations. ? Use active language: "led," "managed," "developed." Enriched Profile Optimization Tips: - Craft a headline with your main job title, keywords, and value proposition. - Customize your LinkedIn profile URL for easy sharing. - Seek endorsements and recommendations. - List relevant skills and update them regularly. - Share content to stay active and showcase expertise. - Engage with others’ posts to increase visibility. - Highlight volunteer work that aligns with your goals. - Add relevant certifications and courses. - Include awards or honors to show industry recognition. By integrating these strategies, you can make your LinkedIn profile more compelling in reaching your goals. ?? Repost and Share ?? ??? Follow Ahad Khaled for more content like this P.S. When did you get your first client on LinkedIn? P.S.S. Comment or DM me '??????????????', I'll check your profile and help you optimize it (for FREE) ??

Let's talk LinkedIn newsletters. Did you know they're much better than ordinary LinkedIn posts for getting eyes on your content? The fact that EVERY newsletter published notifies your company followers (if it is a company newsletter), or your connections (for a personal newsletter) that you have published a new edition - via both LinkedIn AND email means that they get much better visibility than traditional posts. More visibility = more awareness, more leads and faster business growth. Here we cover how to use LinkedIn newsletters to grow your business, and discuss: - Company vs personal LinkedIn newsletters - How to start a newsletter - LinkedIn strategy tips - Accessing your newsletter subscriber data - Automating your newsletter subscriber growth - Running outreach campaigns to newsletter subscribers It's awesome, it's epic, it's clever. Do yourself a favour and read it! https://lnkd.in/e7Gp6Pvu #linkedin #newsletters #duxsoup #automation

LinkedIn newsletters - six things I know now... Around a month ago, I started generating a daily LinkedIn newsletter off the back of some content I was producing for a client, Stockomendation & Investegate. I thought it might be worth sharing a few insights from this exercise, as I have discovered both pros and cons… On the plus side… 1) LinkedIn makes this very easy. The process for setting up the newsletter is incredibly straightforward. Probably the only tricky bit is creating the graphics (a thumbnail and a headline banner) in the correct sizes – you really need a third party piece of software for this. I used Canva. 2) When you send out the first newsletter, LinkedIn will alert every one of your contacts that you’re creating this content, giving them the option to subscribe. 3) Analytics are very clear. You can see who has subscribed and also have oversight if that number is falling. What’s more you get easy visibility over the number of people viewing the article each day. Conversely… 4) I’m concerned that the delivery might come across as a but pushy. Depending on the settings used, subscribers get an e-mail, a push notification on LinkedIn and the article also appears in your LinkedIn news feed. 5)?I would love to see more engagement from the audience. 6)?I don’t believe this indexes as well in other parts of LinkedIn. Prior to running this as a newsletter, I simply posted the content into my own LinkedIn feed. This got some interesting engagement, including being referenced by LinkedIn Editors on one occasion. What LinkedIn has done here really epitomises the idea that anyone can be a publisher. They have made it incredibly simple for me to present content in a regular format, with the wider LinkedIn user community having the opportunity as to whether they subscribe or not to the feed. Extrapolate this out and you could build a news feed of exactly the content you want from the authors you trust covering the sectors that matter to you. Admittedly there’s a potential echo chamber effect lurking there, but it’s also redefining the news publishing model in a way that isn’t reliant on click-bait stories. If you’d like to learn more about LinkedIn newsletters and whether Monk Communications can help your business with an initiative like this, please feel free to connect.

How to Use LinkedIn Newsletters: A Guide for Businesses

How to Use LinkedIn Newsletters: A Guide for Businesses

Struggling with LinkedIn? Here’s How to Kickstart Your Success!Your LinkedIn The first steps to going from Profile 2 Profit 1. Start with Profile Optimization Your LinkedIn profile is your first impression. Make it count! Profile Picture: Choose a clear, professional photo that reflects your personal brand. Headline: Showcase not just your title, but the value you bring. Example: "Showing Nonprofits How to Double Their Impact Through Strategic Branding" Banner: Create a custom LinkedIn banner using Canva. Use your brand colors and a message that aligns with your expertise. About Section: Tell your story in 1st person. Write a compelling summary about your journey, expertise, and the results your clients experience. Experience Section: Go beyond job titles—focus on achievements, results, and impact. Highlight numbers and stories when possible. 2. Unsure About Posting? Start with Engagement Posting can feel daunting, so ease into it by engaging with others: Leave thoughtful comments on posts that resonate with you. Share insights, ask questions, or add value. Avoid generic responses like "Great post!" Instead, try: "I appreciate this perspective! Here's how I applied a similar strategy..." This positions you as a thoughtful contributor and builds your visibility. 3. Share Your First Post When you're ready, take the leap and post! Content Ideas: Share a lesson you’ve learned, a recent win, or insights from your journey. Ask for Support: Invite your friends or network to engage with your post. Connect: Reach out to those who like or comment, thanking them and starting a conversation. This is where relationships—and leads—begin. 4. Build Your Knowledge and Network: Attend Webinars: Join LinkedIn Lives, webinars, and virtual events in your industry. Connect with Attendees: Send personalized video messages to others at the event. Expand Your Expertise: Listen to podcasts or read articles to stay informed. 5. Focus on Value, Not Sales: LinkedIn isn’t about hard selling—it’s about building trust. Share valuable content, offer help, and show up authentically. Over time, you’ll create a personal brand that attracts opportunities and appointments. Ready to Elevate Your LinkedIn Game? If you’re looking for personalized support, book a LinkedIn Strategy Call with me, and let’s unlock your potential. Now it’s time to take that first step—start optimizing, engaging, and connecting! ?? I am Rhonda Sher ?★ Supporting you converting your relationships to revenue on LinkedIn ???????Providing done for you LinkedIn profile makeovers, training, coaching, mastermind memberships, keynotes and podcast guesting ?? Like this post? Want to see more?? ???Ring the ???bell on my profile Follow #theshermethod ??Connect with me #theshermethod #LinkedIn

Does LinkedIn Profile Optimization Really Matter? Let’s break it down. ? Imagine this: You’re a solopreneur trying to build your brand. You’ve put in the work, and your services are top-notch. But when someone lands on your LinkedIn profile, they scroll for a second… and leave. No connection request. No message. No inquiries. Why? Because your profile didn’t grab their attention. ? Here’s the truth: Your LinkedIn profile is your digital handshake. It’s the first thing potential clients see. And if it’s not optimized, you’re losing leads before they even get to know you. So, what exactly goes into profile optimization? 1?? Headline That Hooks: Your headline isn’t just your job title. It’s your chance to showcase what you do and how you help. ? Think of it as your elevator pitch in one sentence. 2?? A Scroll-Stopping Banner: Your banner should instantly communicate who you are and what you offer. ? Visuals matter—it’s the first thing people notice when they land on your profile. 3?? About Section That Tells Your Story: Your audience doesn’t want a boring bio. They want to know: ? Who you are. ? What you bring to the table. ? How you can solve their problems. ? Keep it conversational and client-focused. 4?? Clear Call-to-Actions (CTAs): What do you want visitors to do after reading your profile? ? DM you? Visit your website? Book a call? Tell them! 5?? Professional Experience That Sells: List your experience in a way that highlights results, not just roles. ? Use numbers, achievements, and client success stories. 6?? Featured Section That Shines: This is your spotlight. ? Add case studies, testimonials, or even a simple guide to showcase your expertise. 7?? Optimized Skills & Endorsements: Focus on skills your target clients are searching for. ? They boost your discoverability. ? Here’s why it matters: My real story, I didn't optimise my profile when I started posting. My profile wasn’t bad, but it wasn’t doing the heavy lifting it should. I optimized my entire profile step by step. I didn’t just attract views— I attracted leads ready to convert. Now, ask yourself this: When someone lands on your profile, are you leaving a lasting impression? Or are they leaving your profile, still searching for the solution you could’ve offered? ? Let’s fix that. I help solopreneurs save time by designing LinkedIn profiles that: ? Attracting inbound leads effortlessly. ? Reflect your brand authentically. ? Turn visitors into paying clients. ?? Ready to transform your LinkedIn into a lead-generating machine? Let’s connect and create a profile that works as hard as you do. ?? Comment “OPTIMIZE” if you want to start attracting more clients today! ?? Repost to get a FREE profile optimisation checklist! #LinkedInProfileOptimization #PersonalBranding #Solopreneurs #graphicdesigner #graphicdesign #linkedinbanner